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Bridgforth Rutledge, owner of Back Yard Burgers in Oxford, Mississippi, won Franchisee of the Year at the franchise's annual convention in Nashville.

“It’s the highest award they give to a franchisee,” he said. “It’s a great honor.”

Rutledge, 43, of Ridgeland, also owns other locations in the state. The Oxford Back Yard Burgers was built around 2007 by another franchisee and Rutledge bought it in 2011.

“The Oxford store has been a really great location for me,” he said. “It consistently performs. The customer base there is strong. It’s something you work hard to get because it’s a reflection of the fact we treat our customers right. It boils down to if you aren’t treating the customers right, you don’t do well.”

Rutledge has future plans to expand upon his success with Back Yard Burgers and is looking to purchase a lot behind the restaurant for a commercial-zoned project.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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