Top 4 Reasons To Invest in a Modern Market Franchise in 2024

The $209 billion fast-casual dining industry has seen tremendous growth over the past decade, with consumers increasingly demanding healthier, high-quality food served quickly. Modern Market Eatery is at the forefront of this evolution, offering a unique franchise opportunity that blends innovation, sustainability and profitability. Here are the top four reasons to consider investing in a Modern Market franchise in 2024.

1. Impressive Financial Performance

First things first: the bottom line. One of the most compelling reasons to invest in a Modern Market franchise is the brand’s strong financial performance. The 21 company-owned Modern Market locations open for the calendar year of 2023 saw an impressive AUV of $2.4 million, according to the brand’s most recent Franchise Disclosure Document (FDD), with the initial investment range between $728,500 and $1,468,750.

“We don’t come from traditional restaurant experience, which has allowed us to reinvent the concept from the ground up,” said Rob McColgan, president and co-founder. “Now, we’re inviting others to help us disrupt the fast casual industry.”

2. Innovative, Chef-Inspired Menu

Modern Market stands out in the fast-casual sector due to its diverse, chef-inspired menu that combines quality with speed. The brand’s commitment to offering a wide variety of options, including salads, sandwiches, bowls and pizzas, appeals to a broad clientele. 

"Our chef-inspired menu stands out in the ‘better-for-you’ fast casual sector, distinguished not just by its quality, but also by its extensive range,” McColgan said. “Offering a variety that spans salads, sandwiches, bowls and even pizzas, and including catering services, it appeals to a diverse clientele, from families to coworkers.”

When it comes to food, Modern Market’s commitment to sustainability and quality further sets it apart. “We deliver plant-based options and scratch-made, sustainable food,” said McColgan, underlining the brand’s commitment to both environmental responsibility and operational efficiency. “By working directly with some of the best suppliers in the world, we are able to deliver these products to our restaurants anywhere in the country at competitive prices.”

3. Operational Efficiency and Flexibility

Modern Market’s operational model is designed for efficiency and flexibility, making it easier for franchisees to manage their locations. The brand’s innovative double-sided production line, for example, allows for quick preparation of made-to-order dishes, ensuring customers receive high-quality meals in just minutes. 

“We needed a solution that could handle our diverse menu without compromising the dine-in experience, and our current system achieves this with exceptional throughput,” said McColgan. “Our streamlined kitchen model enables us to create a broad menu with made-to-order dishes that deploy in three to five minutes. Staff are also trained in multiple areas of the kitchen, which keeps labor costs down.”

Similarly, the flexibility in Modern Market’s real estate requirements is another key advantage for franchisees. “We can efficiently operate in as little as 2,300 square feet, and this model has proven to be highly successful,” said McColgan. “Our approach is strategic: if the location and rent align with our criteria, we’re ready to seize the opportunity and expand our presence. For operators, smaller spaces means they don’t have to worry about occupancy costs dominating their P&L.”

4. Strategic Growth and Strong Support

Looking ahead, Modern Market’s growth strategy is focused on partnering with experienced operators in diverse markets. The brand is also actively exploring opportunities to expand into non-traditional locations, such as airports, college campuses and arenas. All franchisees have access to in-depth training programs, site selection assistance, and ongoing marketing and operational support. 

“We aim to fully embrace the franchise model, collaborating with exceptional operators who have expertise in their local markets to expand Modern Market’s presence nationwide,” said McColgan. “Overall, investing in a Modern Market franchise in 2024 offers a unique opportunity to be part of a brand that is redefining the fast-casual dining experience.”

For more information on franchising with Modern Market Eatery, visit: https://1851franchise.com/modern-market-eatery.