LAST UPDATED: September 2024

FRANCHISE WEBSITE: https://modernmarket.com/franchise

NUMBER OF LOCATIONS: 31

REPORTED COST TO GET IN: $928,500 to $1,468,750

REPORTED ROI (Item 19): $2,232,664 (average gross sales for FY 2023)

Modern Market Eatery is a fast-casual restaurant chain that emphasizes fresh, wholesome and sustainably sourced ingredients. Known for its diverse menu that includes farm-fresh salads, hand-crafted sandwiches, pizzas and homestyle plates, Modern Market focuses on providing nutritious, flavorful meals that cater to a variety of dietary preferences. The restaurant's mission is to make healthy eating accessible and enjoyable, balancing taste and nutrition without compromising on quality. With a modern and welcoming atmosphere, Modern Market Eatery appeals to health-conscious diners seeking quick, affordable, and delicious food options.

How Many Modern Market Locations Are There?

Modern Market Eatery was founded in 2009 in Boulder, Colorado, by Anthony Pigliacampo and Rob McColgan, who envisioned a restaurant that offered healthy, farm-fresh meals at an affordable price. The concept quickly gained popularity due to its commitment to quality ingredients and innovative menu offerings. Modern Market began franchising in 2018, expanding its reach beyond its original locations. As of September 2024, the chain operates 31 units across Colorado, Indiana, Kansas, Missouri and Texas.

What Is Modern Market’s Business Model?

Modern Market Eatery operates on a fast-casual dining model that emphasizes health-conscious, sustainable and delicious meals. Its business model is built around the concept of “Farm Fresh Eateries,” where the focus is on sourcing high-quality, whole ingredients from local and sustainable farms. This commitment to freshness and transparency resonates strongly with today's health-conscious consumers, giving franchisees a brand that stands out in the crowded restaurant space. The menu is diverse, offering everything from scratch-made salads and grain bowls to sandwiches and pizzas, catering to a wide range of dietary preferences and needs.

For franchisees, Modern Market Eatery offers a proven system with comprehensive support, including training, site selection assistance and marketing strategies tailored to their markets. The brand's operational model is designed to be efficient and scalable, with a focus on balancing labor and food costs to maximize profitability. Modern Market's emphasis on digital innovation also provides franchisees with advanced technology tools, including an easy-to-use mobile app and online ordering system, which drive customer engagement and streamline operations. This combination of healthy, fast-casual dining with robust support systems makes Modern Market Eatery an appealing option for franchisees looking to enter the growing market of conscious consumers.

How Much Can Modern Market Franchise Owners Make?

According to Item 19 of Modern Market’s 2024 Franchise Disclosure Document (FDD), the 16 company-owned restaurants open during FY 2023 reported average gross sales of $2,232,664.

How Much Does It Cost To Open a Modern Market Franchise?

The total investment necessary to begin operation of a single Modern Market Eatery restaurant ranges from $928,500 to $1,468,750, according to the brand’s 2024 FDD. These costs break down as follows:

Type of Expenditure	Min	Max
Franchise Fee	$40,000	$40,000
Lease Deposit	$5,000	$30,000
Licenses & Permits	$3,000	$5,000
Architects & Design	$18,000	$40,000
Construction/Leasehold Improvements	$320,000	$650,000
Graphics & Signage	$20,000	$40,000
Kitchen Equipment	$120,000	$220,000
Furniture & Fixtures	$75,000	$150,000
Computer & Security Equipment	$25,000	$35,000
Uniforms	$2,000	$4,000
Professional Fees	$2,000	$5,000
Opening Inventory	$10,000	$20,000
Smallwares	$20,000	$25,000
Pre-Opening Labor	$10,000	$20,000
Insurance Deposits	$3,500	$5,500
Manager In Training	$10,000	$40,000
Grand Opening Marketing	$15,000	$40,000
Site Selection Assistance Fee	$0	$500
Misc. Opening Costs	$0	$8,750
Additional Funds (3 Months)	$30,000	$40,000

What Is the Franchise Fee for Modern Market?

The franchise fee for developing a single Modern Market Eatery location is $40,000, which is due upon signing the franchise agreement.

Who Is on the Modern Market Leadership Team?

What Helpful Articles Can I Read To Learn More About Modern Market Eatery?

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