MOOYAH Burgers, Fries & Shakes, a fast casual, “better burger” chain, is ready to satisfy the taste buds of burger enthusiasts in Middleburg Heights, Ohio. The restaurant, opening in late September of 2019 will be located at 19137 East Bagley Road. The Middleburg Heights opening will mark the first MOOYAH Burgers, Fries & Shakes restaurant for Franchise Owner Emad Tawfik.  As Tawfik spearheads MOOYAH Burgers, Fries & Shakes’ growth in Ohio, he cites that the community will love the delicious food and creative restaurant design.

Tawfik moved to the United States in 1999 from Egypt where he spent his career in the banking industry. Once arriving to the United States and settling in Ohio, Tawfik became a general manager with Burger King. By the time his 20-year career with Burger King came to an end, Tawfik was the Director of Operation of 40 Burger King locations in Cleveland, Youngstown and Chicago. After being approached by a member of the MOOYAH team about franchising with the brand, Tawfik looked into the opportunity and recognized MOOYAH Burgers, Fries and Shakes as an innovative and customizable burger brand that allowed him to become a Franchise Owner in Ohio.

“When I flew down to Dallas and tried the food, I fell in love with the quality and freshness it offers Guests,” Tawfik said. “With the amount of variety on the menu, including the company’s new lifestyle burgers that give everyone an option no matter what they’re looking for, I thought it would make for a perfect fit in Middleburg Heights.”

Tawfik chose to open his first MOOYAH location in Middleburg Heights because of the city’s heavy traffic of students, travelers, sports fans and medical staff. The restaurant will be situated closely to Cleveland’s Hopkins International Airport, Baldwin Wallace University, the Cleveland Browns training camp, Southwest General Medical Center and Cuyahoga County Fairground.

“Emad clearly has decades of experience operating successful burger franchises, so we are thrilled that he chose MOOYAH as his next venture as he is diversifying his portfolio,” said MOOYAH President and COO Tony Darden. “We know that our product quality is second to none, and Emad choosing to join the MOOYAH family proves that once you taste MOOYAH’s menu, franchisees – and Guests - are hooked.”

MOOYAH Burgers, Fries and Shakes is planning to expand across the Cleveland area, hoping to add an additional four locations and more than 80 jobs in the market over the next few years.

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked-in-house artisan potato or multigrain wheat non-GMO buns and hand-crafted lettuce buns called Iceburgers to accompany the never-frozen, 100 percent Certified Angus Beef® brand burgers, all natural Jennie-O turkey and mouthwatering MorningStar Farms® black bean veggie burgers. Each gourmet burger can be customized with six cheeses, Applewood smoked bacon and sliced avocado, along with ten free veggie toppings and ten free sauces.

MOOYAH's hand-cut fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers 100 percent real ice cream shakes, allowing Guests to choose from 7 flavors ranging from vanilla and Hershey's chocolate to Reese's, Oreo and more.

For more information on the growing brand and the sweepstakes, be sure to connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit franchise.mooyah.com.

 

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.