Mountain Dew Creates 'Sweet Lightning' Exclusively for KFC

Move over, Baja Blast. Mountain Dew and KFC have joined forces to create Sweet Lightning, “a refreshment lit up with a punch of peach and a touch of honey flavors,” according to QSR Magazine. The soda was developed to complement KFC’s Original Recipe fried chicken and will be a permanent staple at restaurants nationwide by July 1.

“With the addition of Sweet Lightning, we now have a drink that is as unique to KFC as the Colonel’s secret blend of 11 herbs and spices,” said Andrea Zahumensky, KFC’s chief marketing officer. “And like our world-famous fried chicken, Sweet Lightning will keep fans coming back for more.”

The partnership marks the first time Mountain Dew has partnered with a quick-service restaurant since developing Baja Blast for Taco Bell nearly 15 years ago.

Read the full article here.