Nation’s Restaurant News: Famous Toastery Won’t Compromise on Freshness as it Grows

The 26-unit, Charlotte, NC-based franchise, Famous Toastery, is known for its fresh brunch offerings. With menu options like freshly squeezed orange juice, build-your-own omelets and their famous stuffed French toast, it's no surprise Famous Toastery has seen rapid growth since starting to franchise, even during a pandemic. The brand differentiates itself from its breakfast competitors by emphasizing that the quality of its food will never be compromised for the bottom line.

“Fresh is such a buzzword and can really mean anything,” Famous Toastery CEO Robert Maynard said. “But for us, it’s our ethos; it’s who we are. It doesn’t matter if we have 10 or 100 stores — the freshness is going to make the difference.”

The other aspect of Famous Toastery that keeps customers coming back is the brand’s focus on its people. Treating their employees and their customers well and being in tune with their needs is how the franchisor stays ahead in the industry. Especially as customers become more culinary savvy. They want to know how the restaurant keeps their food fresh, and the Famous Toastery team is always happy to tell them the restaurant is nitrate-free and doesn’t use any frozen ingredients heated up in microwaves.

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