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Franchise Opportunity Deep Dive: Neighborhood Barre is a boutique fitness franchise combining results-driven workouts with strong community connection and recurring membership revenue.
Neighborhood Barre is a boutique fitness brand built around an inclusive barre workout designed for all fitness levels. The concept emphasizes results without intimidation, creating studios that feel welcoming, community-oriented and accessible to both beginners and advanced clients.
Neighborhood Barre was founded in 2011 in Knoxville, Tennessee by Katy Richardson, who left her corporate accounting career to build a more approachable, results-driven alternative to traditional boutique fitness. Richardson’s vision centered on creating a method that meets clients where they are, regardless of experience or fitness level.
Mission: Neighborhood Barre’s mission is to offer all clients, whether beginner or advanced, a quick and effective way to transform their bodies in a studio environment rooted in comfort, encouragement and freedom from judgment.
Vision: The brand’s vision is to redefine the barre experience by creating inclusive, results-driven studios that strengthen both physical confidence and community connection.
Neighborhood Barre offers studio ownership opportunities across the United States. Prospective franchisees are encouraged to inquire directly through the brand’s franchise request form for territory availability.
Initial Costs: The estimated initial investment required to begin operation of a Neighborhood Barre franchise ranges from $94,040 to $266,000. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,000 | $49,000 |
| Leasehold Improvements | $20,000 | $150,000 |
| Design Fee | $1,000 | $3,500 |
| Signage | $1,500 | $6,500 |
| Studio Exercise Equipment | $2,540 | $3,500 |
| Furniture & Fixtures | $2,000 | $5,000 |
| Software, Computer & Website | $2,000 | $3,000 |
| Inventory & Merchandise | $2,000 | $5,000 |
| Initial Training Expenses | $900 | $4,000 |
| Grand Opening Marketing Campaign | $3,000 | $5,000 |
| Business Licenses | $100 | $1,500 |
| Additional Funds (3 Months) | $10,000 | $30,000 |
Initial Franchise Fee: Neighborhood Barre charges an initial franchise fee of $49,000, due upon signing the Franchise Agreement for the first studio. Reduced fees are available for multi-unit operators: $39,000 for the second unit and $29,000 for the third and subsequent units.
Ongoing Fees: According to the 2025 FDD, Neighborhood Barre franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | Greater of 7% of gross sales or $250/week |
| Creative Brand Fund Contribution | 2% of gross sales/week |
| Website Maintenance and Intranet Fees | $125/month |
ROI Potential: According to the 2025 FDD, the 18 franchised Neighborhood Barre studios operating for the entirety of FY 2024 reported the following gross sales:
Average | Median | High | Low |
$160,620 | $154,732 | $240,056 | $88,543 |
Before opening, franchisees receive guidance on studio setup, instructor training requirements, branding standards, operational readiness, and site evaluation assistance.
Neighborhood Barre requires franchisees and key managers to complete initial training and on-the-job training prior to opening. Instructor training is mandatory and completed before studio launch.
The corporate team supports franchisees across operations, marketing and sales to help build and grow sustainable studios. Franchisees are responsible for hiring and managing instructors and staff in accordance with brand standards.
Neighborhood Barre franchisees contribute 2% of gross sales to the brand’s marketing fund, which supports studio-level promotion and broader system-wide brand development. The fund is designed to help drive brand awareness, generate demand, and provide franchisees with access to professionally developed marketing campaigns and tools, allowing owners to focus more on operations while benefiting from centralized marketing support.
Franchisees are supported with integrated technology systems for scheduling, payments, marketing and performance tracking, helping streamline operations and provide visibility into key business metrics. Additionally, each studio has a branded webpage that is linked to the company website, a branded email address for their studio and key employees, and access to its intranet system of proprietary training tools.
Neighborhood Barre does not specify any franchisee requirements with regard to liquid assets or net worth.
Ideal Neighborhood Barre franchisees are individuals who are motivated to build a community-centered business and are committed to delivering an inclusive, welcoming fitness experience.
Each Neighborhood Barre studio must be under the direct full-time supervision of a trained key manager. While ownership structures may vary, active operational oversight is required.
Neighborhood Barre does not offer direct or indirect financing and does not guarantee loans, leases or other financial obligations.
In this video, Neighborhood Barre founder Katy Richardson sits down with several studio owners to discuss how small but strategic mindset shifts can lead to meaningful business and personal improvements. Franchisees share what prompted them to reassess their priorities, ask for help and make changes that strengthened both their studios and their day-to-day lives.
The U.S. barre fitness market continues to show strong growth potential as consumers seek low-impact, studio-based workout experiences. The global barre market was valued at $1.35 billion in 2024 and is projected to reach $2.63 billion by 2032, reflecting a compound annual growth rate of 8.1% from 2025 to 2032.
Neighborhood Barre differentiates itself through its emphasis on results-focused programming and sustainable studio economics. Primary competitors include other boutique barre and low-impact fitness concepts such as Pure Barre, Barre3, The Bar Method, Physique 57 and Xtend Barre.
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