Franchisee Stories
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New Braunfels Herald-Zeitung: Local restaurant franchise rings up some honors
The New Braunfels Buffalo Wings & Rings wins Best Use of Social Media and Best Manager at the brand’s annual convention.

Franchisee Stories
SPONSORED
The New Braunfels Buffalo Wings & Rings wins Best Use of Social Media and Best Manager at the brand’s annual convention.

Levi McBee and his general manager Jessica Fiebruch won big at the Buffalo Wings & Rings annual conference this year. Out of 60 Buffalo Wings & Rings restaurants, the New Braunfels location took home awards for “Best Use of Social Media” and “Best Manager.”
McBee has won the “Best Use of Social Media” award for the last six consecutive years, which he attributes to engaging the community 24/7 and constantly keeping customers up-to-date.
“We don’t just post once a day,” McBee told the New Braunfels Herald-Zeitung. “We post events that are going on, tying ourselves into the community. We post about employees, like employee of the month. If we go to any benefits or anything that is supporting the community we try to tie ourselves in with it.”
In addition to winning “Best Use of Social Media” the New Braunfels location walked away with the “Manager of the Year” award. After working at Buffalo Wings & Rings for seven years, Fiebruch worked her way up to being named General Manager. Fiebruch attributes her success to her management style of leading by example and working with a group of employees that feel like family.
“That’s kind of our philosophy here: work with your employees, not be their boss but work with them as a team,” Fiebruch said.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.