New Quiznos and Taco Del Mar Owner Focused on Multi-Brand Growth
New Quiznos and Taco Del Mar Owner Focused on Multi-Brand Growth

Rego Restaurant Group plans to grow its brand portfolio with up to 10 more acquired concepts.

QSR sub sandwich chain Quiznos was purchased in June 2018 by High Bluff Capital, an “introductory move from Rego Restaurant Group, a new platform that wants to make a habit of resurrecting once-mighty brands,” according to an article in QSR Magazine. The San Diego-based private investment firm—a backer of Rego—also “scooped up fast casual Taco del Mar,” according to the article, and has recently made key changes to its leadership team including the appointment of Tim Casey as the new CEO, the article said.

“Now with multiple restaurants in its portfolio and an experienced restaurant leader at the controls, Rego is gearing up for expansion through additional acquisitions,” the article said, looking to add another “six to 10 chains” to its portfolio.

“Like Quiznos, Taco Del Mar had plenty of foundation, in regards to brand equity, when High Bluff jumped in. The Baja lifestyle positioning was well established in the Pacific Northwest and didn’t suffer from lack of consumer exposure,” the article said. “This provided a gateway for Rego to use its targeted capital, scale, management expertise, and focus on innovation to revitalize Taco Del Mar,” according to the article.

Looks like it’s full-steam ahead for Rego.

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