Med spa franchises often boast the same promise, packaged countless ways: injectables, aesthetics, memberships, repeat. New U Women’s Clinic & Aesthetics is built on a different premise — that real, lasting aesthetic outcomes are the result of a real focus on women’s health. Founder and CEO Dr. Rachel Fidino calls it an “inside-out” model, and she’s engineered the business around relationships, operational discipline and a hospitality-grade experience that patients don’t want to leave.
Here are 10 reasons New U stands out as a franchise opportunity.
The women’s health and aesthetics industry, which includes treatment for things like osteoporosis and symptoms of menopause, as well as beauty-focused treatments like injectables, is worth over $30 billion.
As more people realize that health and wellness are priorities, not luxuries or add-ons, consumer spending is shifting, and the market is only projected to continue expanding in future years.
While it’s growing, the market remains somewhat fragmented. For franchisees, this represents an opportunity. By joining a concept with an established playbook and solid brand identity, franchisees can ensure they ride the growth wave with a known name rather than getting lost among thousands of independent operators.
New U is designed to create lifetime patients, not one-time customers. That’s not a tagline. It’s how the business is built and how it grows.
“People are focused on the transaction. I’m focused on relationships, and that’s what this business is built on,” Fidino said. “If you really pay attention to your patients and you really focus on the relationship aspect, everything else is going to be the trickle-down effect. They’re going to trust you. They’re going to respect you. They’re going to know that this is way more than a transactional relationship. I’m not out there to get the sale for just today. I’m looking for a lifetime patient. I’m looking for somebody where I want to treat the sister, the mom, the entire family.”
Fidino’s approach yields a 90% in-person conversion rate and average ticket sizes of around $600. By focusing on the relationship over the “today” sale, the New U model positions owners to ultimately capture that initial sale and lay the foundation for repeat and referral revenue.
New U doesn’t try to feel like a medical office. It delivers an atmosphere of luxury care. The details matter, because the details communicate respect — especially in a category where so many women feel rushed or dismissed.
“I pay attention to the details. The money is in the details in a lot of regards,” Fidino said. “I pay attention to what my patients drink when they come in. Do they want spa water? Do they want bottled water? What music do they want to listen to? We offer them a comfort menu. This is a Four Seasons-type approach. When they come in, it’s very unique from that initial encounter. Patients pay attention to that because, frankly, there is really not a lot of great customer service out there.”
Taking a service-focused approach to the experience and creating the luxury atmosphere does serve as a revenue driver, but it doesn’t come off that way to patients. To them, New U is a place where they’re comfortable and cared for. New U doesn’t try to put a price tag on that feeling, and this further contributes to the feeling of care. And when patients feel cared for, they choose you — time and time again.
“Patients know that in the details, they’re choosing to spend money to come and see us because they’re getting all of these other services that we’re really not charging for,” Fidino said. “I don’t charge for a comfort menu. It’s just part of coming to New U. That’s the unique experience.”
Most concepts lead with “outside-in” services. New U leads with whole-patient care and uses aesthetics as a natural extension of clinical trust.
“I always say there’s determination, discipline and delegation — those are my three Ds that I followed and used when I crafted the business,” Fidino said. “But I also looked at the business in a different regard. Instead of ‘everybody on the corner has a med spa,’ I went with a wellness approach. I went with a health approach. If you look at the female in particular — we primarily take care of women — if you treat her on the women’s health side — you treat her hormones, you focus on her weight, you focus on her inner beauty — her outer beauty is going to follow second.”
While New U does serve as a one-stop shop for women’s health and aesthetic needs, it leads with foundational health first. This stands out in a landscape where many women’s healthcare concerns are simply dismissed.
When you’re treating hormones, metabolic health, weight support and wellness alongside aesthetics, you’re not selling a moment — you’re supporting a journey. That lends itself to ongoing engagement, referrals and deeper patient value over time.
“That is how I built New U — one patient referral at a time,” Fidino said. “That is the best compliment I can get as a business owner: that I’m taking care of generations. That says something.”
And, while New U does primarily treat women, some patients bring the men in their lives to New U for select services. This opens another channel for referral revenue and has supported a secondary demographic of about 20% male clientele, which lends additional stability to the business.
Med spas are everywhere. Women’s health practices that franchise are not. That matters for early owners who want to plant a flag in their market before the “women’s wellness meets aesthetics” lane becomes noisy.
“We are kind of the first to market when it comes to looking at a women’s health practice that’s franchising,” Fidino said. “That’s very unique, because that’s not been done to date. So for us, we decided that I can touch way more people. If I ingrain in these franchises to focus on the patient, focus on the relationship — if you can build that out of the gate, you will be successful because they’re going to trust you and they’re going to tell all their friends and family to come and see you.”
New U exists because Fidino couldn’t find the kind of care she needed. That lived experience shows up in how the clinic operates, how patients are treated and what the brand refuses to compromise.
“I developed cervical cancer at a very young age. I went through menopause at 32. For me, it was finding this void in health care where hormones were not discussed,” Fidino said. “Nobody would put me on hormones until I found the right clinician who would do that. I gained 40 pounds, and I was like, ‘My hormones aren’t being addressed. I feel horrible.’ I was aging at a very fast pace. I thought, ‘Oh my gosh, I don’t want to look like I’m 90 years old and I’m in my 30s. This is insane.’ I really had to find and craft this model that could take care of the whole patient, because this didn’t exist when I started New U.”
The brand’s emotional pull is real, but the business is built to run on systems — which is the only way franchising works without turning into chaos.
“That is why we systematized this business from the time we opened, knowing that if people have the playbook, if people know what they’re doing, if we have an incredible manual that can guide them beautifully, then they’re going to be able to execute very nicely,” Fidino said. “A lot of med spas haven’t done that. They haven’t systematized. It’s the Wild West out there.”
Within the women’s health and aesthetics categories, New U offers a wide range of services.
With skincare, including microneedling, facials, and laser hair removal; injectables, including dermal fillers and lip fillers; body care, including weight loss programs and Morpheus8; and wellness support, including women’s health, hormone replacement therapy and sexual health, New U caters to an incredibly wide group of patients.
In addition to casting a wide net, owners have the opportunity to market additional services to a single patient, extending the relationship and increasing the lifetime value.
New U is not positioning itself as a “sell as many territories as possible” machine. Fidino is explicit that she’d rather be slow and selective than fast and messy — because culture is the product.
“It’s definitely about finding the right owners. We’re looking for quality over quantity,” Fidino said. “I’ll be slow at bringing in these franchisees because I’m really looking for the person. We can teach everything else, but you can’t teach how somebody is going to follow the direction of the ship.”
When she talks about the long-term vision, she makes the same point — growth is secondary to integrity.
“Some people might say, ‘You’re effing crazy, there’s no way.’ I’m fine with that,” Fidino said. “But you know what? I’m not going to just chase a number. I’m chasing a person … As long as I can go to sleep at night, have my integrity and know I’ve run this business ethically and morally sound, we’re going to get the right people.”
If you’re looking for a med spa investment that doesn’t feel transactional — one that’s built to retain, refer and scale through systems — New U is making a case that women’s health can be the next major franchise category, not a side offering.
For more information visit: https://www.newuwomensclinic.com/franchise-locations/.
New U Women's Clinic & Aesthetics
SPONSORED
New U Women’s Clinic & Aesthetics blends women’s health and med spa services into an inside-out, relationship-first model built to scale through systems, culture and experience.
Med spa franchises often boast the same promise, packaged countless ways: injectables, aesthetics, memberships, repeat. New U Women’s Clinic & Aesthetics is built on a different premise — that real, lasting aesthetic outcomes are the result of a real focus on women’s health. Founder and CEO Dr. Rachel Fidino calls it an “inside-out” model, and she’s engineered the business around relationships, operational discipline and a hospitality-grade experience that patients don’t want to leave.
Here are 10 reasons New U stands out as a franchise opportunity.
The women’s health and aesthetics industry, which includes treatment for things like osteoporosis and symptoms of menopause, as well as beauty-focused treatments like injectables, is worth over $30 billion.
As more people realize that health and wellness are priorities, not luxuries or add-ons, consumer spending is shifting, and the market is only projected to continue expanding in future years.
While it’s growing, the market remains somewhat fragmented. For franchisees, this represents an opportunity. By joining a concept with an established playbook and solid brand identity, franchisees can ensure they ride the growth wave with a known name rather than getting lost among thousands of independent operators.
New U is designed to create lifetime patients, not one-time customers. That’s not a tagline. It’s how the business is built and how it grows.
“People are focused on the transaction. I’m focused on relationships, and that’s what this business is built on,” Fidino said. “If you really pay attention to your patients and you really focus on the relationship aspect, everything else is going to be the trickle-down effect. They’re going to trust you. They’re going to respect you. They’re going to know that this is way more than a transactional relationship. I’m not out there to get the sale for just today. I’m looking for a lifetime patient. I’m looking for somebody where I want to treat the sister, the mom, the entire family.”
Fidino’s approach yields a 90% in-person conversion rate and average ticket sizes of around $600. By focusing on the relationship over the “today” sale, the New U model positions owners to ultimately capture that initial sale and lay the foundation for repeat and referral revenue.
New U doesn’t try to feel like a medical office. It delivers an atmosphere of luxury care. The details matter, because the details communicate respect — especially in a category where so many women feel rushed or dismissed.
“I pay attention to the details. The money is in the details in a lot of regards,” Fidino said. “I pay attention to what my patients drink when they come in. Do they want spa water? Do they want bottled water? What music do they want to listen to? We offer them a comfort menu. This is a Four Seasons-type approach. When they come in, it’s very unique from that initial encounter. Patients pay attention to that because, frankly, there is really not a lot of great customer service out there.”
Taking a service-focused approach to the experience and creating the luxury atmosphere does serve as a revenue driver, but it doesn’t come off that way to patients. To them, New U is a place where they’re comfortable and cared for. New U doesn’t try to put a price tag on that feeling, and this further contributes to the feeling of care. And when patients feel cared for, they choose you — time and time again.
“Patients know that in the details, they’re choosing to spend money to come and see us because they’re getting all of these other services that we’re really not charging for,” Fidino said. “I don’t charge for a comfort menu. It’s just part of coming to New U. That’s the unique experience.”
Most concepts lead with “outside-in” services. New U leads with whole-patient care and uses aesthetics as a natural extension of clinical trust.
“I always say there’s determination, discipline and delegation — those are my three Ds that I followed and used when I crafted the business,” Fidino said. “But I also looked at the business in a different regard. Instead of ‘everybody on the corner has a med spa,’ I went with a wellness approach. I went with a health approach. If you look at the female in particular — we primarily take care of women — if you treat her on the women’s health side — you treat her hormones, you focus on her weight, you focus on her inner beauty — her outer beauty is going to follow second.”
While New U does serve as a one-stop shop for women’s health and aesthetic needs, it leads with foundational health first. This stands out in a landscape where many women’s healthcare concerns are simply dismissed.
When you’re treating hormones, metabolic health, weight support and wellness alongside aesthetics, you’re not selling a moment — you’re supporting a journey. That lends itself to ongoing engagement, referrals and deeper patient value over time.
“That is how I built New U — one patient referral at a time,” Fidino said. “That is the best compliment I can get as a business owner: that I’m taking care of generations. That says something.”
And, while New U does primarily treat women, some patients bring the men in their lives to New U for select services. This opens another channel for referral revenue and has supported a secondary demographic of about 20% male clientele, which lends additional stability to the business.
Med spas are everywhere. Women’s health practices that franchise are not. That matters for early owners who want to plant a flag in their market before the “women’s wellness meets aesthetics” lane becomes noisy.
“We are kind of the first to market when it comes to looking at a women’s health practice that’s franchising,” Fidino said. “That’s very unique, because that’s not been done to date. So for us, we decided that I can touch way more people. If I ingrain in these franchises to focus on the patient, focus on the relationship — if you can build that out of the gate, you will be successful because they’re going to trust you and they’re going to tell all their friends and family to come and see you.”
New U exists because Fidino couldn’t find the kind of care she needed. That lived experience shows up in how the clinic operates, how patients are treated and what the brand refuses to compromise.
“I developed cervical cancer at a very young age. I went through menopause at 32. For me, it was finding this void in health care where hormones were not discussed,” Fidino said. “Nobody would put me on hormones until I found the right clinician who would do that. I gained 40 pounds, and I was like, ‘My hormones aren’t being addressed. I feel horrible.’ I was aging at a very fast pace. I thought, ‘Oh my gosh, I don’t want to look like I’m 90 years old and I’m in my 30s. This is insane.’ I really had to find and craft this model that could take care of the whole patient, because this didn’t exist when I started New U.”
The brand’s emotional pull is real, but the business is built to run on systems — which is the only way franchising works without turning into chaos.
“That is why we systematized this business from the time we opened, knowing that if people have the playbook, if people know what they’re doing, if we have an incredible manual that can guide them beautifully, then they’re going to be able to execute very nicely,” Fidino said. “A lot of med spas haven’t done that. They haven’t systematized. It’s the Wild West out there.”
Within the women’s health and aesthetics categories, New U offers a wide range of services.
With skincare, including microneedling, facials, and laser hair removal; injectables, including dermal fillers and lip fillers; body care, including weight loss programs and Morpheus8; and wellness support, including women’s health, hormone replacement therapy and sexual health, New U caters to an incredibly wide group of patients.
In addition to casting a wide net, owners have the opportunity to market additional services to a single patient, extending the relationship and increasing the lifetime value.
New U is not positioning itself as a “sell as many territories as possible” machine. Fidino is explicit that she’d rather be slow and selective than fast and messy — because culture is the product.
“It’s definitely about finding the right owners. We’re looking for quality over quantity,” Fidino said. “I’ll be slow at bringing in these franchisees because I’m really looking for the person. We can teach everything else, but you can’t teach how somebody is going to follow the direction of the ship.”
When she talks about the long-term vision, she makes the same point — growth is secondary to integrity.
“Some people might say, ‘You’re effing crazy, there’s no way.’ I’m fine with that,” Fidino said. “But you know what? I’m not going to just chase a number. I’m chasing a person … As long as I can go to sleep at night, have my integrity and know I’ve run this business ethically and morally sound, we’re going to get the right people.”
If you’re looking for a med spa investment that doesn’t feel transactional — one that’s built to retain, refer and scale through systems — New U is making a case that women’s health can be the next major franchise category, not a side offering.
For more information visit: https://www.newuwomensclinic.com/franchise-locations/.
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