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Philly Pretzel Factory, whose name you may recognize after it broke the Internet with the Tim Tebow pretzel, is now planning to execute its “world pretzel domination” strategy.

In an interview with Newsday, Chief Development Officer of Philly Pretzel Factory Tom Monaghan explained the brand’s short-term expansion plan for Long Island.

"We want dozens, and we want to have a location within 10 minutes of where everyone on Long Island lives,” he said.

Monaghan said that plans are already in the works for these new sites, and that the brand already has an idea of where the new locations may be.

“For competitive reasons, we aren't releasing that information yet,” he told Newsday.

The Philadelphia-based chain has 158 locations in 11 states. By 2020, it expects to have 500 franchised locations, as well as an international presence. The first store outside the states is scheduled to open in Nassau, Bahamas sometime this summer.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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