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1851 Publisher: Health Focused Brands Will Remain Hot
Fitness, healthier food, niche wellness continue to show signs of growth, Powills says on Cheddar
Live from the New York Stock Exchange on Friday, June 16, Publisher Nick Powills spoke with media disrupter Cheddar about what types of franchise brands are showing significant growth in 2017.
“Healthier for you brands continue to be among the highest searched on 1851,” Powills said. “Better for you snacking, meal replacement, niche wellness like cryotherapy, salon, 24-7 gyms, massage are all sought after categories.”
Cheddar is a live and on demand video news network focused on covering the most innovative products, technologies, and services transforming lives. The network covers news through the lens of the companies and executives driving these changes. A unique and live approach to news in technology, media, and entertainment, Cheddar is broadcast daily from the floor of the New York Stock Exchange, with exclusive CEO and founder interviews, and profiles of the technologies and companies transforming our lives.
During the segment, Powills also pointed out that education brands’ growth has not waivered and has remained consistent.
“There are staple brand-types that continue to grow no matter what is happening in the economy,” he said. “Education brands are one of those categories.”
The conversation turned toward perception v. reality in brand growth.
“Brands like McDonald’s get beat down for failing to meet comp sales expectations,” he said. “However, comp sales compare year-over-year or period-over-period numbers – not simply profitability. It’s not that franchisees are not making money, it’s simply that they are not making the same amount of increase of more money.”
Millennials were also a topic from the NYSE, as Powills said the consumer profile of the Millennial is more about friends first and convenience second.
“The younger customers are not leaving fast casual or QSR. There are a lot of brand options. Brand loyalty is not as important as friend loyalty and what restaurants are nearest to them. With more brands, there are more options. With more options, there are closer options. With closer options, brand loyalty is not as important to the customer,” he said.
Live from the New York Stock Exchange on Friday, June 16, Publisher Nick Powills spoke with media disrupter Cheddar about what types of franchise brands are showing significant growth in 2017.
“Healthier for you brands continue to be among the highest searched on 1851,” Powills said. “Better for you snacking, meal replacement, niche wellness like cryotherapy, salon, 24-7 gyms, massage are all sought after categories.”
Cheddar is a live and on demand video news network focused on covering the most innovative products, technologies, and services transforming lives. The network covers news through the lens of the companies and executives driving these changes. A unique and live approach to news in technology, media, and entertainment, Cheddar is broadcast daily from the floor of the New York Stock Exchange, with exclusive CEO and founder interviews, and profiles of the technologies and companies transforming our lives.
During the segment, Powills also pointed out that education brands’ growth has not waivered and has remained consistent.
“There are staple brand-types that continue to grow no matter what is happening in the economy,” he said. “Education brands are one of those categories.”
The conversation turned toward perception v. reality in brand growth.
“Brands like McDonald’s get beat down for failing to meet comp sales expectations,” he said. “However, comp sales compare year-over-year or period-over-period numbers – not simply profitability. It’s not that franchisees are not making money, it’s simply that they are not making the same amount of increase of more money.”
Millennials were also a topic from the NYSE, as Powills said the consumer profile of the Millennial is more about friends first and convenience second.
“The younger customers are not leaving fast casual or QSR. There are a lot of brand options. Brand loyalty is not as important as friend loyalty and what restaurants are nearest to them. With more brands, there are more options. With more options, there are closer options. With closer options, brand loyalty is not as important to the customer,” he said.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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