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CNBC: Pizza Hut Slashes Mobile Ordering Prices in a Bid to Entice Diners
Pizza Hut is offering 50% off full-priced pizzas ordered online until January 9th.
As of right now, Domino’s is at the helm of the growth of the pizza industry, using easy ordering technology, decreased prices and quick delivery to make it easier than ever for consumers to order a pizza. At the start of the new year, Pizza Hut is making a run to catch up with Domino’s, offering 50% off full-priced pizzas now until January 9th.
"Pizza Hut is constantly pursuing ways to simplify the ordering experience," Doug Terfehr, senior director of public relations and partnerships at Pizza Hut, told CNBC. "Digital ordering continues to be our fastest-growing segment of purchase with mobile playing the largest role in that growth."
According to Andrew Feinberg, a principal at consulting group Deloitte, online orders are powerful for a company because of the opportunity to upsell, where retailers can offer upgrades and suggestions.
"This is not about digital. This is not about mobile order and pay. It's really about customer experience," Feinberg told CNBC. "Customer experience is the linchpin for all of this. And the best brands, the best restaurant companies, are thinking first about customer experience and choosing a road map of digital capabilities specific to their brand."
As of right now, Domino’s is at the helm of the growth of the pizza industry, using easy ordering technology, decreased prices and quick delivery to make it easier than ever for consumers to order a pizza. At the start of the new year, Pizza Hut is making a run to catch up with Domino’s, offering 50% off full-priced pizzas now until January 9th.
"Pizza Hut is constantly pursuing ways to simplify the ordering experience," Doug Terfehr, senior director of public relations and partnerships at Pizza Hut, told CNBC. "Digital ordering continues to be our fastest-growing segment of purchase with mobile playing the largest role in that growth."
According to Andrew Feinberg, a principal at consulting group Deloitte, online orders are powerful for a company because of the opportunity to upsell, where retailers can offer upgrades and suggestions.
"This is not about digital. This is not about mobile order and pay. It's really about customer experience," Feinberg told CNBC. "Customer experience is the linchpin for all of this. And the best brands, the best restaurant companies, are thinking first about customer experience and choosing a road map of digital capabilities specific to their brand."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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