No Limit Agency

Bud Light, you missed your own message. Sadly, you are the spiced honey mead wine. We, sir, are sending you to the pit of misery.

But, don&rsquo;t worry, you are like the majority of brands. Dilly, dilly.

Why, oh why, do brands do this. They create this amazing message that resonates with a giant audience, yet they take a giant swing and a miss when it comes to connecting the dots.

Take a look at <a href="http://www.budlight.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dilly-dilly-bud-light-im-sending-you-to-the-pit-of-misery-2705158" target="_blank" rel="nofollow" target="_blank">Bud Light&#39;s website</a> and <a href="https://www.facebook.com/BudLight/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dilly-dilly-bud-light-im-sending-you-to-the-pit-of-misery-2705158" target="_blank" rel="nofollow" target="_blank">Facebook page</a>. What&rsquo;s the problem? There is zero&mdash;nothing&mdash;about &ldquo;dilly dilly.&rdquo; You have officially failed to connect the silos and deliver home a message that would really connect with the audience.

We should see &ldquo;dilly dilly&rdquo; everywhere &ndash; bars, convenient stores, your ads, your website, your social.

So many great campaigns have these fancy TV commercials, but don&rsquo;t dial in the message across the mediums. A message like &ldquo;dilly dilly,&rdquo; which was shouted no less than 500 times at <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dilly-dilly-bud-light-im-sending-you-to-the-pit-of-misery-2705158" target="_blank" rel="nofollow" target="_blank">our agency&rsquo;s holiday party</a>. A message that could, seriously, make your audience want to drink more Bud Light &ndash; or try Bud Light over Miller.

Think about other great beer commercials. Long after delivering a home run message (that got me to try and love its brand) Dos Equis&rsquo; website still drives home The Most Interesting Man in the World. They are a brand that is connecting the communications silos (PR, marketing, advertising, social and digital). They have won market share.

A great advertising campaign is rare. Bud, you have had it though. <a href="https://www.youtube.com/watch?v=PU92XeqhRSA&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dilly-dilly-bud-light-im-sending-you-to-the-pit-of-misery-2705158" target="_blank" rel="nofollow" target="_blank">You have had the Clydesdales connected to your brand</a>.&nbsp;

As I have said, you are not alone. <a href="https://www.youtube.com/watch?v=2xwUuSM06xQ&utm_source=1851franchise.com&utm_medium=article&utm_campaign=dilly-dilly-bud-light-im-sending-you-to-the-pit-of-misery-2705158" target="_blank" rel="nofollow" target="_blank">K-Mart had an amazing shipping campaign</a>, but when you went in the store, there was no connection, and when you went online, there was no connection.&nbsp;

Brands: think holistically, not singularly, in your messaging. Whether it is a huge concept like &ldquo;dilly dilly&rdquo; or simply celebrating your everyday success &ndash; a great story should be hunted, ideated, delivered and boosted. Make sure you are winning with the dollars you spend. If you do, I will gladly say, &ldquo;dilly dilly.&rdquo; If you don&rsquo;t&hellip;

Pit of misery.

Dilly Dilly, Bud Light. I’m Sending You to the Pit of Misery

1851 Franchise

Brands: think holistically, not singularly, in your messaging.

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Dilly Dilly, Bud Light. I’m Sending You to the Pit of Misery

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