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As the franchise industry gets increasingly competitive to land qualified, experienced multi-unit prospects, many brands are rethinking their strategy when it comes to royalty fees in order to modernize and make their brands more attractive. According to an article in the May issue of Franchise Times, 355 new concepts are projected to join the franchise fray in 2016. That's over 100 new concepts more than there were five years ago- and brands are utilizing the royalty fee structure as a way to improve their brand's offering.
 
“The old rule of thumb going back to the early ‘90s was you didn’t mess with royalties—that’s the rate and that’s it, regardless,” said Sean Fitzgerald, chief development strategist at No Limit Agency. “That’s the old approach, and I think you’re starting to see a trend of discounting royalties or people taking a different approach.”

Click here to read the full article.
As the franchise industry gets increasingly competitive to land qualified, experienced multi-unit prospects, many brands are rethinking their strategy when it comes to royalty fees in order to modernize and make their brands more attractive. According to an article in the May issue of Franchise Times, 355 new concepts are projected to join the franchise fray in 2016. That's over 100 new concepts more than there were five years ago- and brands are utilizing the royalty fee structure as a way to improve their brand's offering.
 
“The old rule of thumb going back to the early ‘90s was you didn’t mess with royalties—that’s the rate and that’s it, regardless,” said Sean Fitzgerald, chief development strategist at No Limit Agency. “That’s the old approach, and I think you’re starting to see a trend of discounting royalties or people taking a different approach.”

Click here to read the full article.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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