When it comes to lead generation, brands need to be more creative than they’ve ever been before. A simple classified in a print publication is no longer reaching or engaging top quality candidates—the content behind traditional newspaper, magazine, TV, radio, and digital buys needs to stand out in order to catch a prospective business partner’s attention. That’s why Safeguard turned to No Limit Agency for help.
Recognizing that they needed to be smart with their budget and extend it as far as possible, Safeguard enlisted NLA to create a custom advertorial from scratch to run in one of the print and promotional industry’s biggest trade publications, Print Solutions Magazine. The ad provided Safeguard with a unique opportunity to reach its core audience—the publication is circulated among entrepreneurs who align perfectly with the brand’s franchise distributor program. So in order to capitalize on that reach, No Limit Agency’s team decided to go above and beyond the limitations of a standard sales pitch.
“As consumers continue to become more educated about brands and prospective business ownership opportunities, it’s clear that they’re no longer interested in reading traditional advertisements. So in order to create an advertorial that was sure to catch the eye of Print Solutions readers, we decided to develop a storyline surrounding one of Safeguard’s most successful distributors,” said No Limit Agency Vice President Troy Kehoe. “By creating a personal narrative that people can connect with, we’re publishing content that doesn’t come across as an advertisement and instead encourages engagement. That ability to tell a complete story is what continues to allow No Limit Agency to win big on behalf of our clients.”
Telling Safeguard’s full story started with No Limit Agency’s editorial and media relations experts. NLA’s pitchers and writers worked closely together with Safeguard’s Business Acquisitions and Mergers Team to identify the franchisee who would be best suited to share their story in Print Solutions Magazine. After connecting with the owner and completing an interview for a full profile, No Limit Agency’s editorial staff got to work crafting an article that not only showcased the potential behind Safeguard’s business opportunity, but the path to success that this individual franchisee followed.
No Limit Agency’s work on Safeguard’s advertorial didn’t stop there. Once that content was finalized, NLA’s digital and creative teams got to work crafting a custom layout for the advertorial. To capitalize on the content’s place in a major trade publication, NLA’s graphic and web design experts built a simple and effective format—along with unique artwork— specifically designed to demand readers’ attention.
“We’re truly a full-service agency. In addition to writing strong content that’s captivating for specific target audiences, we’re also able to package our advertorials in a visual format that’s stimulating and easy to understand. That’s ultimately what drives people to read advertorial content,” said Kehoe. “Our digital and design teams boast decades of combined experience that we’re able to tap into when our clients are looking to reach their target audiences and pick up qualified leads. We work together across the board to connect those silos and ensure that we’re positioning our clients for future growth.”
As the traditional media buying landscape continues to evolve and incorporate more digital elements, including video, No Limit Agency is committed to staying ahead of the curve. By working together with clients like Safeguard to determine the best uses of their budgets and advertisement opportunities, NLA is committed to finding unique ways for brands to stand out to their target audiences. And through its position as a biography agency, NLA’s team is equipped to leverage its storytelling abilities to make a powerful and lasting impact for brands going forward.
According to No Limit Agency Vice President Lauren Moorman, it’s that comprehensive and connected approach to traditional media buying that leads to consistent success.
“When we sign a new client or an existing client decides to expand their services to include things like traditional media buys, we take the time to learn what makes their brand tick. We want to nail their narrative from the get-go to ensure that we’re building on a strong foundation in everything else that we do,” said Moorman. “By telling detailed success stories and creating an achievable path that others can realistically follow, we’re opening the door for brands to engage not just more leads, but more quality leads. At the end of the day, that makes all the difference for companies looking to reach their full potential in the long run.”