Franchising is a crowded industry. It is home to more than 733,000 establishments and 7.6 million jobs that span a diverse range of businesses, including everything from fast casual eateries to home-repair services. For potential franchisees, especially first-time business owners looking to transition out of their day jobs, the sheer number of options can be overwhelming. Franchisors are looking for a way to cut through the noise. 

AMPing is the process by which No Limit Agency enhances the client’s platform on 1851 by targeting  a brand’s ideal audience and creating strategic content for that audience. Senior Account Manager Cassie McAloon is No Limit’s resident AMPing expert, and she explains, “AMPing is our proprietary way of placing a brand’s story in front of the exact audience they’re trying to reach audience. It’s our way of taking an article and putting it in front of potential candidates.”

“The way in which people are doing their due diligence now and researching franchise opportunities is so much more in-depth than it’s ever been before,” said McAloon. “With access to seemingly unlimited content online, candidates are going to do some digging on their own  before reaching out to a brand rep or investing in a franchise. By AMPing an article, brands have the opportunity to ensure that their stories are a part of that narrative.” 

According to McAloon, AMPing is the “bread and butter” of what No Limit Agency does with 1851 Franchise Magazine. “It gives us the ability to separate a specific story from the rest of the noise that’s out there,” she continued.

Through the AMPD tool, the 1851 team—in collaboration with a brand—can create content tailored for the audiences that brands are willing to target. This provides both those looking into owning a business, and those who haven’t thought of the possibility of becoming a franchisee yet with the information that potential franchisees need to make an informed decision.

“Social media platforms like Facebook and LinkedIn are pay-to-play,” said McAloon. “It’s becoming more competitive to stand out online, and AMPing is a way to get your content front-and-center in a very saturated environment.”  

McAloon believes that through AMPing, brands are able to reach prospective franchisees who are potentially more qualified and informed. The campaigns fit naturally into today’s social media landscape. “Consumers are aware that brands have access to more data than they’ve ever had before,” said McAloon, “and we expect ads to be tailored to our interests. It isn’t surprising when an ad pops up on your feed for a pair of shoes in your online shopping cart, or a concert that you were Googling a few days ago. We expect to see content—even if it’s sponsored—that is personally directed to us, and that’s exactly what AMPing does. ” 

”It allows us to be creative and strategic about the content we’re writing and the digital campaigns we’re running,” said McAloon. “When integrated with a broader digital marketing strategy, AMPing has the power to make a real difference for brands.”