No Limit Agency
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Nick Powills: Hire Dumb People, They’re Cheaper and Easier to Find
Why have smart people on your team if you aren't going to tap into their thoughts and opinions?

Why have super smart people around if you aren’t going to use their thinking? Why have super smart people around if you aren’t going to ask their opinions? Why have super smart people around if you won’t give them autonomy?
It’s a waste.
I have thought a lot about people (clearly, as I have written about it many times) – and the value they bring to a company and a team, and I have landed on what I feel is a pretty powerful direction of letting smart people do smart things. Let me explain.
Far too often, I walk into a business consultancy, look around the room and find the CEO dictating every direction of the company. Sure, the CEO is in a position to do so, and, in most cases, feels the need to direct everything because of the massive amount of pressure from both in and outside of the company. However, if a leadership team – including extensions outside of the CEO – are unwilling to leverage the smarts of the people they recruit, then, they leave something big on the table – talent, opinions and possibilities.
There are a few things that go into the process of letting smart people “do.”
First, a culture of boundaries with autonomy seems to build the strongest businesses that exist. Those cultures still manage through expectations, yet allow people to figure out how to get to the finish line – and offer coaching/mentoring when they can’t. These cultures are much like math problems that your teacher hated grading – the ones where you put the right answer, but the “showing” of your work didn’t align with their expectations. That’s not autonomy.
Now, under this type of culture, there are still responsibilities of the leadership team to manage through boundaries or KPIs. This is where indicators become so important in determining if you have the right smart person in the right seat:
Then, with an established process, you narrow your team down to people who are willing to put in the effort, be respectful and do it all at a speed that will lead to success. This is the way you build championship teams – ones where not everyone is created equal, but everyone is willing to work together for a common goal or good.
Not everyone will be smart for your company – even those who are still smart individuals. Companies are made of teams – teams that feature a variety of strengths and weaknesses.
Winning is possible when you let smart people do what they know. But, be cautious to sniff out cancer or bullshit to ensure you don’t screw up the mindsets or overwhelm other smart people within the organization.
If you don’t want the opinions of others, that’s perfectly fine. If that’s the case, save the money and just hire dumb people who aren’t respectful, don’t give a shit and lack a belief that accomplishing greatness is a possibility.
No Limit Agency
SPONSORED
Why have smart people on your team if you aren't going to tap into their thoughts and opinions?

Why have super smart people around if you aren’t going to use their thinking? Why have super smart people around if you aren’t going to ask their opinions? Why have super smart people around if you won’t give them autonomy?
It’s a waste.
I have thought a lot about people (clearly, as I have written about it many times) – and the value they bring to a company and a team, and I have landed on what I feel is a pretty powerful direction of letting smart people do smart things. Let me explain.
Far too often, I walk into a business consultancy, look around the room and find the CEO dictating every direction of the company. Sure, the CEO is in a position to do so, and, in most cases, feels the need to direct everything because of the massive amount of pressure from both in and outside of the company. However, if a leadership team – including extensions outside of the CEO – are unwilling to leverage the smarts of the people they recruit, then, they leave something big on the table – talent, opinions and possibilities.
There are a few things that go into the process of letting smart people “do.”
First, a culture of boundaries with autonomy seems to build the strongest businesses that exist. Those cultures still manage through expectations, yet allow people to figure out how to get to the finish line – and offer coaching/mentoring when they can’t. These cultures are much like math problems that your teacher hated grading – the ones where you put the right answer, but the “showing” of your work didn’t align with their expectations. That’s not autonomy.
Now, under this type of culture, there are still responsibilities of the leadership team to manage through boundaries or KPIs. This is where indicators become so important in determining if you have the right smart person in the right seat:
Then, with an established process, you narrow your team down to people who are willing to put in the effort, be respectful and do it all at a speed that will lead to success. This is the way you build championship teams – ones where not everyone is created equal, but everyone is willing to work together for a common goal or good.
Not everyone will be smart for your company – even those who are still smart individuals. Companies are made of teams – teams that feature a variety of strengths and weaknesses.
Winning is possible when you let smart people do what they know. But, be cautious to sniff out cancer or bullshit to ensure you don’t screw up the mindsets or overwhelm other smart people within the organization.
If you don’t want the opinions of others, that’s perfectly fine. If that’s the case, save the money and just hire dumb people who aren’t respectful, don’t give a shit and lack a belief that accomplishing greatness is a possibility.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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