No Limit Agency
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Nick Powills: How Burn Boot Camp Kicked My Butt and Taught Me Lessons
No Limit Agency CEO and 1851 Publisher Nick Powills explains the self-discovery that came from one workout and a pancake eating contest.

In May, I traveled to Charlotte to film a podcast with a friend/client of mine, Devan Kline. If you haven’t listened to Devan’s story, you should – as I featured him on my podcast, Life Drives Success.
My expectations going into our conversation were quite simple. Talk about my book “Sticks & Stones,” talk about my life, talk about my business and talk about my family. Fairly simple, yet in line with the expectations set by other interviewers.
The mistake in assuming was that I didn’t know I was about to make an ass out of myself and my, well, ass.
The agenda was sent to me. It included participating in a Burn Boot Camp workout, heading to another client, Famous Toastery, to have a meal and then filming the podcast. In reality, we did all three, but, not in the way I assumed.
BOY WAS I WORKED
I had never done a Camp before. I saw one of my colleagues do one. She got her butt burned. I, however, figured I was ready for it – including the fact that this was all going to be recorded on video. Here are the lessons I learned:
THEN WE CHUGGED PANCAKES
When we went to lunch, the filming continued. This time, a challenge was presented. A pancake eating challenge. Me versus Devan. Here’s what I learned:
After experiencing Burn, I understand why people love it. It is an emotional and sticky product with a fascinating community-based culture and members who care. Devan, I am impressed by a multitude of things that happened throughout the day, and I’m looking forward to seeing where this brand goes.
No Limit Agency
SPONSORED
No Limit Agency CEO and 1851 Publisher Nick Powills explains the self-discovery that came from one workout and a pancake eating contest.

In May, I traveled to Charlotte to film a podcast with a friend/client of mine, Devan Kline. If you haven’t listened to Devan’s story, you should – as I featured him on my podcast, Life Drives Success.
My expectations going into our conversation were quite simple. Talk about my book “Sticks & Stones,” talk about my life, talk about my business and talk about my family. Fairly simple, yet in line with the expectations set by other interviewers.
The mistake in assuming was that I didn’t know I was about to make an ass out of myself and my, well, ass.
The agenda was sent to me. It included participating in a Burn Boot Camp workout, heading to another client, Famous Toastery, to have a meal and then filming the podcast. In reality, we did all three, but, not in the way I assumed.
BOY WAS I WORKED
I had never done a Camp before. I saw one of my colleagues do one. She got her butt burned. I, however, figured I was ready for it – including the fact that this was all going to be recorded on video. Here are the lessons I learned:
THEN WE CHUGGED PANCAKES
When we went to lunch, the filming continued. This time, a challenge was presented. A pancake eating challenge. Me versus Devan. Here’s what I learned:
After experiencing Burn, I understand why people love it. It is an emotional and sticky product with a fascinating community-based culture and members who care. Devan, I am impressed by a multitude of things that happened throughout the day, and I’m looking forward to seeing where this brand goes.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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