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In the highly competitive restaurant industry, creating awareness and keeping buzz going is vitally important to success. No Limit Agency has been helping franchise restaurant concepts make a splash for nearly a decade and Restaurant Hospitality recently spoke with Nick Powills, founder and CEO of No Limit Agency, to examine the best ways to create attention in the local media.
 
“You have to stand out, and the easiest way to do that is by understanding that human interest drives media interest," Powills told Restaurant Hospitality. "What did you do before you opened the restaurant? How are you going to impact the community? What’s special about your team? Find the people moments and deliver those to the media. They will care more.”
 
No Limit Agency specializes in helping franchise brands grow by finding and telling the people stories that make up the narrative of the brand. While creating media moments surrounding the opening of new restaurants in the community, No Limit Agency also provides guidance in finding touch points and creative ways to keep buzz going in the media year round.
 
Think about moments that can happen throughout the year that can drive the media, such as eating contests, allowing a school to take over as the staff of the restaurant (all proceeds go to them), or an autograph signing with a local celebrity,” says Powills. “When launching a new product, create an event around that. Creativity creates interest.”
 
For more information about No Limit Agency click here.
In the highly competitive restaurant industry, creating awareness and keeping buzz going is vitally important to success. No Limit Agency has been helping franchise restaurant concepts make a splash for nearly a decade and Restaurant Hospitality recently spoke with Nick Powills, founder and CEO of No Limit Agency, to examine the best ways to create attention in the local media.
 
“You have to stand out, and the easiest way to do that is by understanding that human interest drives media interest," Powills told Restaurant Hospitality. "What did you do before you opened the restaurant? How are you going to impact the community? What’s special about your team? Find the people moments and deliver those to the media. They will care more.”
 
No Limit Agency specializes in helping franchise brands grow by finding and telling the people stories that make up the narrative of the brand. While creating media moments surrounding the opening of new restaurants in the community, No Limit Agency also provides guidance in finding touch points and creative ways to keep buzz going in the media year round.
 
Think about moments that can happen throughout the year that can drive the media, such as eating contests, allowing a school to take over as the staff of the restaurant (all proceeds go to them), or an autograph signing with a local celebrity,” says Powills. “When launching a new product, create an event around that. Creativity creates interest.”
 
For more information about No Limit Agency click here.

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Brian Jaeger

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Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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