No Limit Agency
SPONSORED
Philly Pretzel Tebows: When Social Meets Traditional Media
Franchise gives Tebow the pretzel treatment in honor of Eagles signing; Internet and traditional media outlets eat it up.
When No Limit Agency posted the Tim Tebow pretzel photo on Philly Pretzel Factory's Facebook fan page, the expectations were high.
“The Tebow pretzel has been in retirement for the last few years,” Alia Rajput, social media manager for the Chicago-based communications agency, said. “We simply brought it out of retirement and let the Internet take over.”
The Philadelphia-based franchise had reason to get Tebow-centric following the football star's signing of a one-year contract with the Philadelphia Eagles.
However, using social media as the foundation for the story was only the beginning. After the post gained thousands of share, the traditional piece came into play.
“Social media is changing. We all know this. It is now more important than ever to ensure your social moments also carry over to the traditional media,” said Nick Powills, chief brand strategist for No Limit Agency. “The traditional media now covers viral, in that they are waiting for fun news bites to lighten up their news and engage with their audiences. With the Philly Pretzel Tebow moment, they can now ride out all of the traditional media buzz, as well.”
For a franchise brand, moments like this should also create exposure of the business opportunity, Powills continued.
“If I am ever going to look at a business to buy, I am going to look at the brand from a consumer standpoint first. How does the brand stand out in a crowded market place? For Philly Pretzel, they continue to outshine the competition with wit and the ability to add human interest," he said.
From a traditional media standpoint, here are some of the coverage points, out of the nearly 800 media hits and counting that happened within a four-hour span:
From a Social Media standpoint, here are some tweets about the Tebow pretzel going viral:
When No Limit Agency posted the Tim Tebow pretzel photo on Philly Pretzel Factory's Facebook fan page, the expectations were high.
“The Tebow pretzel has been in retirement for the last few years,” Alia Rajput, social media manager for the Chicago-based communications agency, said. “We simply brought it out of retirement and let the Internet take over.”
The Philadelphia-based franchise had reason to get Tebow-centric following the football star's signing of a one-year contract with the Philadelphia Eagles.
However, using social media as the foundation for the story was only the beginning. After the post gained thousands of share, the traditional piece came into play.
“Social media is changing. We all know this. It is now more important than ever to ensure your social moments also carry over to the traditional media,” said Nick Powills, chief brand strategist for No Limit Agency. “The traditional media now covers viral, in that they are waiting for fun news bites to lighten up their news and engage with their audiences. With the Philly Pretzel Tebow moment, they can now ride out all of the traditional media buzz, as well.”
For a franchise brand, moments like this should also create exposure of the business opportunity, Powills continued.
“If I am ever going to look at a business to buy, I am going to look at the brand from a consumer standpoint first. How does the brand stand out in a crowded market place? For Philly Pretzel, they continue to outshine the competition with wit and the ability to add human interest," he said.
From a traditional media standpoint, here are some of the coverage points, out of the nearly 800 media hits and counting that happened within a four-hour span:
From a Social Media standpoint, here are some tweets about the Tebow pretzel going viral:
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
All Articles
No related articles found