Buying a Franchise Southwest Airlines Made a Big MistakeUltimately, it’s not about the widget you sell. It’s all about the experience you provide your guest. By Nick Powills1851 Franchise PublisherSPONSORED 4:02 PM • 02/09/17MORE STORIES LIKE THISFranchise Public Relations: What to Know About Picking a Franchise PR AgencyNick Powills: Adversity Always Comes On The RiseNick Powills: Other People Don’t Get to Tell You What You Get to HaveNick Powills: It’s Not About Closing the Sale, It’s About the Open