After a long Halloween night of trick-or-treating with the kids, every parent deserves a cold brew, as well as their fair share of the candy collected. With the right combinations, these two can compliment each other perfectly and The Brass Tap Manager of Product and Training/Beer Specialist Matthew Stock has the perfect pairings for parents everywhere. 

According to USA TODAY, Stock says when matching candy with beer there are two different approaches.

“One is a complimentary approach where you try to match like flavors between your food products and beers, and another is a contrasting nature, where you use aspects of the beer to pull out flavors from the candy,” Stock told USA TODAY.

For a classic sour and sweet candy such as Sweet Tarts, Stock suggests matching the acidity with a saison like Ommegang Hennepin.

“These wild yeast strains impart an earthy flavor profile, so it might not sound particularly delicious. But in the right context, it is,” Stock told USA TODAY. 

For those afraid to dive into the world of craft beer, Stock even provided a candy match for the classic Bud or Miller Light.

“Candy corn might pair up pretty well with those,” Stock told USA TODAY. “If I was going to pick something probably more of a mild candy, like Smarties.”

Click here to read the full article. 

After a long Halloween night of trick-or-treating with the kids, every parent deserves a cold brew, as well as their fair share of the candy collected. With the right combinations, these two can compliment each other perfectly and The Brass Tap Manager of Product and Training/Beer Specialist Matthew Stock has the perfect pairings for parents everywhere. 

According to USA TODAY, Stock says when matching candy with beer there are two different approaches.

“One is a complimentary approach where you try to match like flavors between your food products and beers, and another is a contrasting nature, where you use aspects of the beer to pull out flavors from the candy,” Stock told USA TODAY.

For a classic sour and sweet candy such as Sweet Tarts, Stock suggests matching the acidity with a saison like Ommegang Hennepin.

“These wild yeast strains impart an earthy flavor profile, so it might not sound particularly delicious. But in the right context, it is,” Stock told USA TODAY. 

For those afraid to dive into the world of craft beer, Stock even provided a candy match for the classic Bud or Miller Light.

“Candy corn might pair up pretty well with those,” Stock told USA TODAY. “If I was going to pick something probably more of a mild candy, like Smarties.”

Click here to read the full article. 

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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