1851

Shannon Canada is no stranger to the music industry. As the owner of a New Braunfels-based artist management company, 36D Management, and wife of touring musician Cody Canada, lead singer and guitarist of The Departed, music has always played an important role in Canada&rsquo;s life and the lives of her children.

For years, both of Canada&rsquo;s children were enrolled in private music lessons. While she was happy with the instructors and the level of attention the private lessons offered, she felt that something was missing&mdash;the group aspect of learning.

&ldquo;The instructors were always great, but I just wanted my boys to experience sharing their passion for music with other kids their age,&rdquo; said Canada. &ldquo;I wanted them to have the opportunity to make friends while doing what they love to do.&rdquo;

Canada eventually began considering opening a music performance school of her own, focusing on franchise opportunities that would be able to provide the group component she wanted to provide for her own kids.

&ldquo;I was aware of the <a href="https://franchising.schoolofrock.com/?utm_source=1851-franchising&amp%3Butm_medium=1851-fran-article&amp%3Butm_campaign=1851-franchising&utm_source=1851franchise.com&utm_medium=article&utm_campaign=on-key-artist-management-company-owner-shannon-canada-finds-perfect-fit-with-school-of-rock-2706846" target="_blank" rel="nofollow" target="_blank">School of Rock</a> locations nearby in Austin and San Antonio, but they were just a little too far of a drive,&rdquo; said Canada. &ldquo;So after doing some research and speaking with the corporate team, Cody and I decided to solve the problem and open a <a href="https://1851franchise.com/schoolofrock" target="_blank">School of Rock</a> of our own right here in New Braunfels.&rdquo;

After several years of planning and finding the perfect location, the Canadas opened their School of Rock franchise in April of 2018 and soon received tremendous positive feedback from the community. Within the first couple of months since opening its doors to the community, Canada&rsquo;s New Braunfels location has already had over 50 children registered for lessons, which Canada partially attributes to her and her husband&rsquo;s strong marketing outreach.

Before opening, the couple made an effort to visit as many schools and community groups as possible to raise awareness about their new music education endeavor. Shannon also knew the importance of staying as active as possible on their School of Rock&rsquo;s social media pages, giving parents a look into what School of Rock is all about so they could determine if it would be a good fit for their child&rsquo;s needs.

&ldquo;What inspired Shannon to open her own School of Rock is exactly the type of story we want driving our business,&rdquo; shared Tony Padulo, the brand&rsquo;s Chief Development Officer. &ldquo;Not only is Shannon enthusiastic about the industry and helping drive the youth music movement, but she&rsquo;s also an experienced business owner that truly embodies everything we look for in a franchisee. Of course, as a franchise, we can provide the system and the support, but what really drives the School of Rock brand are our franchisees who want to make a difference in their local community, and Shannon is doing just that.&rdquo;

In a time where music programs in public schools are getting cut more frequently, the international franchise is finding it even more important to expand its reach across the U.S. and globe.

&ldquo;There are always going to be kids that feel like they don&rsquo;t quite fit in at school, or they just don&rsquo;t have an outlet to be themselves,&rdquo; said Canada. &ldquo;But with School of Rock, we&rsquo;ve created a safe place for kids of all ages, all different backgrounds, to just be themselves, make friends, rock out and even learn something while they&rsquo;re at it.&rdquo;

On Key: Artist Management Company Owner Shannon Canada Finds Perfect Fit With School of Rock

1851 Franchise

After 20 years of working in the music industry, a new franchisee puts her focus on the industry’s future rockers as the new owner of New Braunfels’ School of Rock.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

on-key-artist-management-company-owner-shannon-canada-finds-perfect-fit-with-school-of-rock

SweatHouz

Why This P.E. Expert Left Wall Street To Find a New Passion and Purpose with SweatHouz Franchise

why-this-pe-expert-left-wall-street-to-find-a-new-passion-and-purpose-with-sweathouz-franchise

Workout Anytime

Workout Anytime Announces National Partnership With the American Cancer Society

workout-anytime-announces-national-partnership-with-the-american-cancer-society

BooXkeeping

Max Emma Featured on the Cover of The Inc Magazine

Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

max-emma-featured-on-the-cover-of-the-inc-magazines-5-most-pioneering-business-leaders-to-follow-in-2025

CapitalSpring

Graphic with orange chart and hand pointing at graph

CapitalSpring Closes on Initial $505 Million of $1 Billion Target just Two Months After the Launch of its Seventh Flagship Investment Fund 

capitalspring-closes-505m-fund-vii

Children's Lighthouse

How Families Are Building Brighter Futures Together With Children’s Lighthouse

how-families-are-building-brighter-futures-together-with-childrens-lighthouse

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

1851 Franchisee Spotlight with photo of April De Jesus and Paris Baguette logo

Real Estate Entrepreneur and Mom of Two, April De Jesus Builds Her Family Legacy with Paris Baguette in Toronto

paris-baguette-april-dejesus-yorkdale

image of john oldham from pool scouts franchise in Greater South Fort Worth

New Franchisee Brings Hard Work and Heart to His New Pool Scouts Business in  Greater South Fort Worth

On Key: Artist Management Company Owner Shannon Canada Finds Perfect Fit With School of Rock

MORE STORIES LIKE THIS