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Opelika-Auburn News: Pita Pit reopens under new ownership; rebranding includes later hours, full-service delivery
The owners of the local Bowling Green Pita Pit named as the brand’s Franchisees of the Year.
In just ten days, the Pita Pit at Auburn University got a complete makeover, inside and out. New owners Jack Brighenti and Cody Ashworth recently bought the location, and decided it needed a facelift.
"It’s an older store, so it was just due for a complete remodel—paint job, interior, exterior," Brighenti told the Opelika-Auburn News.
Decor wasn't the only thing that got an upgrade; Brighenti and Ashworth also added exciting new menu items.
They're excited to introduce the Tiger Club, a turkey, bacon and avocado pita, to the Auburn University community. Also, new pita toppings will include avocado slices, roasted red pepper hummus, Pico de Gallo, cilantro and pepper jack cheese.
The location will be open until 3 a.m. on weekdays and 4 a.m. on weekends to provide students with healthy, late-night options.
"We know a lot of students will be up pretty late at night studying, so we want to be able to feed them," Brighenti said in his interview the Opelika-Auburn News.
The location has already hired ten new employees in the past few months and is looking to grow even more.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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