Growing a Franchise
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Outdoor Lighting Perspectives Offering Festive Lighting Guide
In recognition of National Outdoor Lighting Month, Outdoor Lighting Perspectives is providing consumers with a complimentary guide.

Growing a Franchise
SPONSORED
In recognition of National Outdoor Lighting Month, Outdoor Lighting Perspectives is providing consumers with a complimentary guide.

We all love laughing at Clark Griswold’s holiday lighting misfortunes in “National Lampoon’s Christmas Vacation,” but luckily, with the help of Outdoor Lighting Perspectives’ annual Holiday and Festive Lighting Tip Guide, accidentally stapling yourself to the roof doesn’t have to happen this year.
In recognition of National Outdoor Lighting Month, a consumer awareness effort the company launched in October 2013, Outdoor Lighting Perspectives, North America’s largest full-service outdoor lighting company, is providing consumers with a complimentary guide to holiday, festive and special event lighting.
“Our lighting designers are getting more requests every day for help with special event and holiday outdoor lighting,” said Rich Young, vice president of Outdoor Lighting Perspectives. “We wanted to present an annual guide that covers a topic that gains popularity around the month of October—festive and holiday outdoor lighting. National Outdoor Lighting Month gives us the perfect opportunity to do just that.”
Updated yearly, the guide presents trends the company is seeing in holiday and special event lighting. For example, holiday tree lighting still remains as one of the most popular installations, but the guide explains there is more than just one way to do it. For those warm-weather dwellers, the company’s snowfall lighting is a popular option. Created to mirror the look of falling snow, the strands light up one after the other.
As the nights begin to grow longer, Outdoor Lighting Perspectives encourages consumers to view their homes, pathways and landscapes as an empty canvas. From towns that want their main streets lit and commercial properties like malls, restaurants and office buildings to residential properties, each client’s desired outdoor lighting vision varies. The professionals at Outdoor Lighting Perspectives offer a wide range of designs and services to help transform any property into a spectacular works of art.
The guide also includes helpful planning tips and insights from the professional outdoor lighting industry on LED technology and highlights new specialty fixtures that are well suited for holiday and festive light displays.
National Outdoor Lighting Month was founded as an annual consumer awareness effort to educate homeowners about the safety, security and lifestyle enhancements outdoor lighting can bring to their homes. October was selected as the month for the annual campaign due to the pending onset of Daylight Savings time, which brings shorter days and longer nights. The campaign provides an educational guide on a different topic each year.
“The darkness everyone experiences as a result of Daylight Savings time still comes as a surprise to people each year. This gives us the opportunity to help people see the importance and benefit outdoor lighting can make to the quality, safety, and enjoyment of their homes at a time it is most relevant to them,” said Jody Wetherill, brand marketing manager for Outdoor Lighting Perspectives.
The free guide to Holiday, Festive and Special Event Lighting can be found on the Outdoor Lighting Perspectives’ website.
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