Paris Baguette

<a href="https://www.parisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Paris Baguette</a>, the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods, recently announced a comprehensive brand redesign, including a community-driven store layout, elevated guest experience, and enhanced digital and mobile presence.&nbsp;“All existing cafes will have elements of the new brand DNA,” said&nbsp;<a href="https://www.linkedin.com/in/pete-bell-2121685/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Pete Bell</a>, Paris Baguette chief marketing officer. “This year, all cafes will have fresh artwork on the walls, new props to showcase baked foods, and we will take an in-depth look at each individual open cafe to determine the best way to incorporate the brand refresh.”The new design offers an elevated guest experience through every consumer touchpoint including modern, welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.The redesign also emphasizes a “neighborhood bakery café” focus, with a new display case showcasing the artistry behind the baked goods.&nbsp;“We’ve made sure that franchisees are equipped with everything they need to accommodate customers, but what we found is that most of our guests really appreciate the act of visiting a store, seeing the beautiful cakes and pastries, and picking something out”, said&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Darren Tipton</a>, CEO of Paris Baguette America.&nbsp;The franchise is&nbsp;<a href="https://1851franchise.com/parisbaguette/paris-baguette-signs-43-franchise-agreements-in-q122-opens-units-in-two-new-states-with-50-more-openings-by-years-end-2718524#most-recent-stories">targeting several markets in 2022</a> and has a goal of signing 150 franchise agreements and opening 56 units.To learn more, watch the full interview&nbsp;<a href="https://issuu.com/cgbpublishing/docs/franchising_magazine_usa-may-10_6?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">here</a>.

Franchising Magazine USA: Paris Baguette Announces Community-Driven Brand Redesign

1851 Franchise

With a Goal of 1,000 US Locations by 2030, Paris Baguette Announces Brand Redesign to Attract Community-Focused Franchisees Nationwide.

This brand page has been paid for by PARIS BAGUETTE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Franchising Magazine USA: Paris Baguette Announces Community-Driven Brand Redesign

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