Paris Baguette

<a href="https://www.parisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Paris Baguette</a>, the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods, recently announced a comprehensive brand redesign, including a community-driven store layout, elevated guest experience, and enhanced digital and mobile presence.&nbsp;“All existing cafes will have elements of the new brand DNA,” said&nbsp;<a href="https://www.linkedin.com/in/pete-bell-2121685/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Pete Bell</a>, Paris Baguette chief marketing officer. “This year, all cafes will have fresh artwork on the walls, new props to showcase baked foods, and we will take an in-depth look at each individual open cafe to determine the best way to incorporate the brand refresh.”The new design offers an elevated guest experience through every consumer touchpoint including modern, welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.The redesign also emphasizes a “neighborhood bakery café” focus, with a new display case showcasing the artistry behind the baked goods.&nbsp;“We’ve made sure that franchisees are equipped with everything they need to accommodate customers, but what we found is that most of our guests really appreciate the act of visiting a store, seeing the beautiful cakes and pastries, and picking something out”, said&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">Darren Tipton</a>, CEO of Paris Baguette America.&nbsp;The franchise is&nbsp;<a href="https://1851franchise.com/parisbaguette/paris-baguette-signs-43-franchise-agreements-in-q122-opens-units-in-two-new-states-with-50-more-openings-by-years-end-2718524#most-recent-stories">targeting several markets in 2022</a> and has a goal of signing 150 franchise agreements and opening 56 units.To learn more, watch the full interview&nbsp;<a href="https://issuu.com/cgbpublishing/docs/franchising_magazine_usa-may-10_6?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchising-magazine-usa-paris-baguette-announces-community-driven-brand-redesign-2718749" target="_blank" rel="nofollow">here</a>.

Franchising Magazine USA: Paris Baguette Announces Community-Driven Brand Redesign

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With a Goal of 1,000 US Locations by 2030, Paris Baguette Announces Brand Redesign to Attract Community-Focused Franchisees Nationwide.

This brand page has been paid for by PARIS BAGUETTE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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In a recent episode of the&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">“QSR Uncut” podcast</a>,&nbsp;<a href="http://ownaparisbaguette.com">Paris Baguette</a> Chief Development Officer&nbsp;<a href="https://www.linkedin.com/in/nick-scaccio-83728422">Nick Scaccio</a> sat down with&nbsp;<a href="https://www.linkedin.com/in/dannyklein14/">Danny Klein</a> to discuss the rapid growth the bakery café franchise has experienced across North America. When Scaccio joined the brand in 2020, there were 73 cafés in the U.S. Now, there are more than 290 cafés across the country with hundreds more in development.Scaccio attributes much of this momentum to&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette’s</a> unique brand identity that prioritizes the highest quality across a range of freshly-made breads and pastries, fresh sandwiches and salads, handcrafted beverages, and both cake slices and whole cakes. With such diversity in the menu, Paris Baguette is relevant across all dayparts, from morning pastries and coffee to lunchtime grab-and-go items.Over the last few years, Paris Baguette has seen incredible growth, defying industry trends of stalled growth. Scaccio pointed to a people-first philosophy as the primary driver of this growth, emphasizing the importance of a strong partnership between the corporate team and local operators.“How genuine someone is about loving the brand is critical,” Scaccio said on the podcast. “So we talk openly about the menu, what they've tried, which franchise owners they've contacted, and how the conversations went. We meet in person, when and where possible … And then, if there are other businesses, we'll tour and spend time and even meet some members of their team. I think all of that is critical before entering an extremely long-term relationship. We take that very seriously, and we appreciate that our franchise owners do, too.”Looking ahead, Paris Baguette is showing no signs of slowing down. With a goal of reaching 1,000 U.S. units by 2030, Scaccio says he expects to have that number fully accounted for between open cafés and awarded development deals by the end of the quarter. As the franchise continues to reestablish the neighborhood bakery café as the heart of communities across the country, they’re proving a focus on hospitality and execution remains key to success in competitive markets.Listen to the full podcast&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette.">https://1851franchise.com/parisbaguette.</a>&nbsp;

Photo of Paris Baguette CDO Nick Scaccio, Road to 1,000 Restaurants

As the bakery café franchise continues along a rapid growth trajectory, their people-first values and versatile, all-day menu are fueling steady success. 

QSR Uncut: Paris Baguette and the Road to 1,000 Restaurants, With CDO Nick Scaccio

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MOONACHIE, N.J.&nbsp;—&nbsp;<a href="https://ownaparisbaguette.com/">Paris Baguette</a>, the global bakery café franchise with over 4,000 locations around the world, closed 2025 with incredible momentum, marking their most successful year to date. With 77 new bakery cafés opened, including a new record of fourteen in December alone, 101 leases signed, and nearly 300 development agreements signed,&nbsp;<a href="http://1851franchise.com/parisbaguette/info">Paris Baguette</a> has laid the foundation for an unprecedented 2026, and continues on the trajectory to and beyond 1,000 North American locations by 2030.&nbsp;Paris Baguette’s momentum in 2025 was further validated by strong industry recognition. The brand was ranked No. 29 on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500®</a>, earning the No. 1 spot in the bakery café category, a significant jump from No. 42 overall the previous year. Paris Baguette was also recognized on the&nbsp;<a href="https://www.prweb.com/releases/paris-baguette-ranked-no-112-in-2025-technomic-top-500-chain-restaurants-report-climbing-over-20-spots-from-prior-year-302548964.html?utm_source=chatgpt.com">Technomic Top 500 Chain Restaurants Report</a>, ranking No. 112 and climbing more than 20 positions year-over-year, underscoring the brand’s sustained sales growth, operational strength, and expanding footprint across North America.Adding to the momentum, Paris Baguette broke ground on its&nbsp;<a href="https://www.crbgroup.com/news/je-dunn-construction-crb-break-ground-on-first-paris-baguette-manufacturing-facility-in-u-s?utm_source=chatgpt.com">first North American manufacturing facility in Burleson, Texas</a>, a strategic investment in the brand’s infrastructure designed to support long-term scalability and growth.In late 2025, Paris Baguette also welcomed&nbsp;<a href="https://www.linkedin.com/in/zac-sulma-05540736/">Zac Sulma</a> as Chief Operating Officer, bringing extensive hospitality and multi-unit leadership experience to support the franchise’s scalable growth. In his role, Sulma will focus on enhancing operational processes and strengthening franchisee support across the system.In addition to their footprint growth, Paris Baguette’s financial health remains strong with over five consecutive years of positive comparable sales growth. As they grow both in size and impact, it’s clear Paris Baguette has maintained their unique experience and continues to resonate deeply with the communities they enter.“Reflecting on the past year, it’s clear that, while we’re opening doors, we’re also building the heart of the community,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324">Darren Tipton</a>. “Reaching nearly 80 new café openings and celebrating our 250th location were two major wins for us, but I’m especially proud of our people. All of our successes are a result of the people behind Paris Baguette, and they prove that we’re operating with more heart and focus than ever before.”The momentum built in 2025 serves as a springboard for continued success through 2026. Paris Baguette is on track to open their 400th North American bakery café this year, a result of 150 planned openings. This ambitious roadmap includes expansion into 10 new U.S. states, Canadian provinces, and territories.While the numbers paint a picture of rapid growth, Tipton remains committed to expansion fueled by Paris Baguette’s core values.“We’re heading into 2026 from a position of incredible strength, supported by an enhanced infrastructure and a pipeline that shows no signs of slowing down,” Tipton said. “Our focus remains on nourishing the communities we serve and spreading joy with each interaction, and we look forward to our continued growth with franchise partners who share our priorities.”ABOUT PARIS BAGUETTE Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 280 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/">https://ownaparisbaguette.com/</a>.

The global bakery café franchise climbs Entrepreneur Franchise 500®, breaks ground on $200M Texas facility, and welcomes new COO Zac Sulma.

Paris Baguette Hits Record 77 Café Openings in 2025, Prepares for 400th North American Location

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MOONACHIE, N.J. —&nbsp;<a href="http://ownaparisbaguette.com">Paris Baguette</a>, the global bakery café franchise with over 280 locations across the U.S., is proud to announce their inclusion in&nbsp;<a href="https://www.entrepreneur.com/franchise500">Entrepreneur’s prestigious Franchise 500® list&nbsp;</a>for 2026. They were ranked No. 29, up 13 spots from their 2025 ranking, and they were again ranked No. 1 in the Bakery Cafe category. This recognition underscores&nbsp;<a href="http://1851franchise.com/parisbaguette/info">Paris Baguette’s</a> commitment to excellence and their dedication to delivering an exceptional bakery café experience that delivers joy across North America.“The Franchise 500 is widely recognized as the gold standard in franchising,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324/">Darren Tipton</a>. “It’s a recognition of the strength and potential of top franchise systems around the world, and we’re proud to have been included.”Entrepreneur’s Franchise 500, which is now in its 47th year, is the industry’s most competitive and comprehensive franchise ranking. Franchises are evaluated on a range of factors, including costs and fees, size and growth, support, and brand strength. Each brand receives a cumulative score based on more than 150 data points. Franchises are then ranked in order of their overall score, providing prospective franchisees with a trusted source to evaluate franchise opportunities.The strength of Paris Baguette’s model is only solidified by their recent growth. In 2025, they opened 77 new bakery cafés, executed more than 100 leases, and awarded nearly 300 development agreements. With a full pipeline and interest growing nationally, they’re on track to open 150 new locations this year alone, which will push them over the 400-unit mark.“We’re committed to continued growth as we work to reestablish the neighborhood bakery café as the heart of the community in markets nationwide,” Tipton said. “With freshly baked pastries and breads, artisan cakes, and handcrafted beverages, Paris Baguette offers a level of quality and expertise that fills a vital gap in communities across North America.”To view Paris Baguette’s full profile on Entrepreneur’s Franchise 500, visit:&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/paris-baguette/335793">https://www.entrepreneur.com/franchises/directory/paris-baguette/335793</a>. Results are also featured in the January/February 2026 issue of Entrepreneur, available on newsstands.ABOUT PARIS BAGUETTEParis Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 280 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/">https://ownaparisbaguette.com/</a>.&nbsp;

Photo of Paris Baguette chocolate cake with strawberries

The global bakery café franchise climbed 13 spots from their 2025 ranking and was again ranked No. 1 in the Bakery Cafe category. 

Paris Baguette Ranks No. 29 on Entrepreneur’s Franchise 500® for 2026

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Daily Meal: Paris Baguette Gains National Spotlight as One of 2026’s Fastest-Rising Restaurant Chains

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<a href="http://ownaparisbaguette.com">Paris Baguette</a>, the global bakery café franchise with over 260 locations across North America, has built an elevated brand and highly differentiated franchise model. With warm, welcoming café atmospheres, handcrafted beverages, expertly made cakes and breads and pastries baked fresh daily,&nbsp;<a href="http://1851franchise.com/parisbaguette/info">Paris Baguette</a> quickly stands out in the neighborhoods it enters. The brand’s personalized&nbsp;<a href="https://parisbaguette.com/rewards/">PB Rewards</a> program drives guest loyalty and engagement, helping franchise owners open strong and establish themselves as the go-to neighborhood bakery café.While these facets make Paris Baguette a strong investment opportunity, the structures and processes that empower franchisees leading up to the successful launch are just as important. As such, Paris Baguette has built a structured process to support new owners in their journey and equip them with what they need to succeed as they prepare to open their neighborhood bakery cafés. This refined process is one of the key reasons why Paris Baguette has been able to maintain their quality and franchisee satisfaction as they grow so rapidly across North America.Here’s what entrepreneurs can expect as they embark on their ownership journey with the French-inspired bakery café brand:<h2>Due Diligence and Discovery</h2>The path to ownership begins with a simple online inquiry. This initiates a mutual discovery phase where the candidate’s financial readiness and business experience are explored, and the candidate has an opportunity to learn more about Paris Baguette and their team.“The Paris Baguette home office team will contact you to go through your qualifications; once everything looks fine, you’ll start another interview process to discuss your plans to operate the business,” said&nbsp;<a href="https://www.linkedin.com/in/anvar-t-2010012/">Anvar Tulyag</a>, a multi-unit franchise owner in Fresno, California. “It’s not so much about ‘What is Paris Baguette?’ They want to get to know&nbsp;you, and it’s an opportunity for you to get to know the brand and the people you’ll be working with.”Key steps in this stage include reviewing Paris Baguette’s Franchise Disclosure Document and speaking with existing franchisees to learn about their experience of ownership.This emphasis on partnership and mutual evaluation ensures alignment before any agreements are signed. If everyone is in agreement, you’ll receive the franchise agreement to sign, and you’re officially a Paris Baguette franchisee.<h2>Site Selection and Buildout</h2>“After signing your agreement, you’ll get a welcome letter from your team,” said&nbsp;<a href="https://www.linkedin.com/in/krystie-keith-27850658/">Krystie Keith</a>, director of franchise development. “You’ll be assigned a new café development manager, a construction project manager as well as a real estate manager. There are three key groups of Paris Baguette support assigned to you as a franchisee, from real estate to ribbon-cutting, we have a subject matter expert that can help guide you through each process.”The immediate integration into the Paris Baguette support ecosystem means franchisees have access to a dedicated team throughout the process.“Having one point person for all things operational and one point person for construction allows you to build those relationships,” Keith said. “You always know who to go to, and you’re not in it alone.”Paris Baguette also leverages a network of real estate brokers who understand the complexities of the local markets and understand the dynamics, from traffic counts to co-tenancy, that drive success.“On the local level, real estate brokers are scouting,” Tulyag said. “They’ll propose locations based on what’s available and the information they’ve gathered. Honestly, I was skeptical when I learned someone from Sacramento would be helping me in the Fresno market, but I was pleasantly surprised. They know every street, every development, and the brokers in town. It’s still the franchisee’s responsibility to work with attorneys and review contracts, but brokers can guide you through signing the contract. So far, we have four agreements, and we’ve worked with these people on each of them. I’ve been very pleased.”The support team stays engaged during this stage to keep the development timeline moving.“We are swiftly growing, and we try our best to minimize the timeline as much as we can to get ahead,” Keith said. “When we know a franchisee is in final lease negotiations, we’ll start to test-fit layouts and begin requesting architectural proposals. Anything we can do concurrently helps our franchise go through the timeline as swiftly as efficiently as possible. The time management piece and our personal guidance throughout the entire process is really important. The hand-in-hand support is what really separates us from other franchises.”When the lease is signed, a construction project manager assists with connecting owners with architects and contractors who have worked on Paris Baguette shops before. Because these partners already understand the brand’s design, it lowers the chance of delays or expensive do-overs.The construction project manager will assist with managing the buildout timeline, from design to equipment sourcing, streamlining the process for the franchisee, guiding and sharing best practices and ways to minimize new cafe opening timeline.&nbsp;“It’s a piece of cake to build the café,” Tulyag said. “They make it so easy.”<h2>Training and Operational Readiness</h2>While the café itself takes shape, franchisees and their core management team — typically four bakers, four cakers, and a general manager&nbsp;are immersed in a four-week training program. The schedule is carefully timed to ensure the team is fully prepared and ready to step in when the café is built and ready to open, without leaving too much time for teams to sit idle as they wait for opening day.This operational support culminates in the arrival of the New Cafe Opening team. This specialized group works on-site for a minimum of 5 days &amp; up to 18 days for new markets and new owners leading up to and following the opening.&nbsp;“We don’t just open the doors and say ‘Good luck,’” Keith said. “The New Café Opening team implements systems, trains the full staff and provides hands-on support during the crucial initial sales period.”For Tulyag, this initial support was invaluable, especially when his café’s volume exceeded expectations.&nbsp; “I was blown away,” he said. “They saw that we needed more than two weeks of additional support. Paris Baguette was there with us, supporting us until we were able to hire additional team members.”<h2>Grand Opening and Long-Term Success</h2>The launch of a new Paris Baguette café is a thoughtful, two-stage process. The journey begins with a soft opening, allowing newly trained team members to perfect operational rhythms and manage guest flow in a controlled environment. This buffer period, which typically lasts two to four weeks, ensures the team is confident and prepared for high volumes.“We want to make sure the team is ready for the grand opening, or any guest appreciation day you wish to host” Keith said. “We also like to give the team a few weeks as a buffer before we invite local dignitaries out to the new café.”Once the team is ready, the official grand opening serves as a major community event, complete with a ribbon-cutting ceremony and invitations to local influencers and city officials. This milestone also marks another key transition in the franchisee’s experience.“I like to say that we pass the baton from the development team to the operations team,” Keith said. “The franchisee’s primary contact shifts from the development and construction managers to a dedicated district manager, who provides continuous, localized guidance during day to day operations.”<h2>A Partnership Built for Growth</h2>Choosing a franchise opportunity is more than an investment in a brand; it’s an investment in a honed system. The Paris Baguette model is meticulously designed to provide a comprehensive, end-to-end support structure that guides entrepreneurs through every stage of ownership.From the initial call to the ribbon cutting, Paris Baguette provides a roadmap for success. Their unwavering commitment to franchisee support is the crucial ingredient that shapes the opportunity into a thriving, community-focused business and powerful investment for the future. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette">https://1851franchise.com/parisbaguette</a>.&nbsp;

image of Paris baguette franchise owner success

The global bakery café franchise provides robust support, walking hand-in-hand with franchisees as they work to build, launch and grow a successful neighborhood bakery café. 

Franchising Magazine USA: Paris Baguette Announces Community-Driven Brand Redesign

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