Paris Baguette Identifies Houston as Next Prime Market, Looks To Add 15 Cafés

Paris Baguette, the global bakery café franchise, is setting their sights on Houston, Texas, for significant expansion. With over 4,000 locations worldwide and 180-plus across the U.S., the French-inspired bakery café is positioned to enhance their footprint in Texas with up to 15 new cafés in the next decade.

"We’re thrilled about the opportunity to expand our presence in Houston," said Darren Tipton, CEO of Paris Baguette. "The city’s vibrant culture, diverse population and robust economic environment make it an ideal location for our bakery cafés. Our goal is to bring the unique Paris Baguette experience to more neighborhoods, enhancing the local community with our fresh, high-quality offerings."

Paris Baguette currently operates 11 cafés across Texas. This year, they opened four new cafés in Westheimer Ranch, Frisco, Bellaire and Allen and there are more on the way in. There are several more cafés in the lease negotiation stage, meaning Paris Baguette’s presence will soon be even stronger in the future. 

In addition to the existing and planned locations, Paris Baguette aims to open three new cafés within the next year, five in the next five years, and up to 15 within the next decade. This strategic growth plan reflects their commitment to reviving the neighborhood bakery café in markets nationwide while reinforcing their presence in key markets.

Houston, specifically, presents a significant opportunity for growth thanks to its business-friendly nature, quickly growing and diverse population base, and clear lack of bakery café concepts offering freshly baked goods as Paris Baguette does. While the entire Houston market is ripe for Paris Baguette’s growth, the brand is specifically targeting West University Place, Richmond, Houston North, Jersey Village and Porter for early development.

"Houston’s dynamic and expanding economy, coupled with its diverse cultural landscape, aligns perfectly with our brand’s values and vision," Tipton said. "We are excited to partner with enthusiastic franchisees who share our passion for delivering exceptional bakery experiences and contributing to the local community as we continue to expand our footprint across the state."

Paris Baguette’s proven success in lifestyle centers and high-traffic areas positions them well for continued growth in Houston. Their dedication to freshly baked breads, delicious cakes and pastries, and classic beverages has driven their rapid growth across the U.S., and a similar positive reception has already been seen in Houston. By leveraging Houston’s unique market characteristics and their established business model, Paris Baguette is set to make a lasting impact on the local bakery café scene.

To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or  https://1851franchise.com/parisbaguette.

ABOUT PARIS BAGUETTE: 

Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 180 locations in markets across the country, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com/.