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Paris Baguette’s Model Will Elevate Non-Traditional Spaces With a Diverse Menu and Unique Experience

As the bakery café franchise continues their U.S. expansion, they are turning toward development in non-traditional spaces to further increase their reach and impact.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 3:15PM 06/28/24

Paris Baguette, the global bakery café franchise with over 4,000 locations around the world, is steadily expanding throughout the U.S. as they work to revive the neighborhood bakery café experience. After laying a foundation in major markets nationwide, they are now looking to integrate the Paris Baguette experience into even more spaces, including non-traditional areas like airports, casinos, amusement parks, and stadiums.

“While we continue to have great success in both urban and suburban markets, there are many trade channels we have yet to explore,” said CEO Darren Tipton. “As we continue to grow, we’ll also look at non-traditional locations such as transportation hubs, universities and more.”

An Elevated Guest Experience in a New Type of Space

The food and drink offerings in many non-traditional spaces are reflective of the larger market. There are not many options that are truly available — and craveable — all day long. Fresh-made goods can be hard to find and a single destination with something to truly fit the tastes of everyone in the family is a rarity. 

In addition to the type of product and sheer variety Paris Baguette offers, the experience is another differentiator. Paris Baguette works continuously to deliver a welcoming, community-focused experience in all of their bakery cafés. In many non-traditional spaces, a connected experience like this is more than welcome. 

In airports, where families are managing potentially hectic travel days, and on college campuses, where students are juggling responsibilities, a break from the chaos with a refreshing beverage and fresh-baked treat can be a delicious escape. And in spaces like arenas, concert venues, and casinos, a quick trip to Paris Baguette for elevated baked goods can make the experience that much sweeter.

The Paris Baguette Model Contributes to a Great Experience Every Time

While the menu of a non-traditional Paris Baguette may be slightly different, adapting to the space and facilities available, the bakery café will still offer two of the most important differentiators: fresh-made goods and a unique experience in the café itself.

Guests will have the opportunity to browse a beautiful assortment of expertly crafted cakes, freshly made pastries and breads, sandwiches and salads as well as delicious coffees, which can be enjoyed on-site or taken to-go.

“Our freshly made products from pastries to sandwiches, handcrafted coffees and more can be enjoyed whether you’re dining in or on the go,” Tipton said. “Non-traditional locations offer an opportunity for guests to enjoy Paris Baguette anyplace, anytime whether they are looking for an expertly crafted cake or a quick bite.”

The Future for Paris Baguette in Non-Traditional Spaces

For their traditional bakery café locations, Paris Baguette works diligently to select only the best sites. Considering demographics, local demand, the aesthetic potential of a given space and ease of access for the guest, the Paris Baguette team works to select spaces that will allow each franchisee to succeed while best serving each guest. The same approach is true for non-traditional spaces.

“We’re a global brand. We have over 4,000 locations around the globe, so there is a huge opportunity for us to bring the diversity of our brand to international airport terminals, event spaces, college campuses, and other major hubs,” Tipton said. “Bread, pastries, and easy grab-and-go foods such as sandwiches and salads resonate with consumers universally. And still, there’s nothing like us in many of these non-traditional spaces. I believe this lends itself to a huge opportunity for both Paris Baguette’s expansion across the U.S. as well as the entrepreneurs who want to be a part of that growth.”

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