Paris Baguette

For 20 years, <a href="https://www.linkedin.com/in/wei-zhu-330a2743/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisee-wei-zhu-paris-baguette-south-carolina-2718212" target="_blank" rel="nofollow">Wei Zhu</a> has made a name for himself around his beach community by bringing good food to the picturesque Hilton Head Island. He owns a Cajun seafood joint, HOOK REEL, and swanky hibachi and sushi restaurant called OKKO. Recently Zhu decided to look into franchise opportunities to expand and diversify his portfolio. Last year, he signed franchise agreements with three brands: JINYA Ramen Noodle, Kung Fu Bubble Tea, and 4,000-location bakery-café concept <a href="https://www.parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisee-wei-zhu-paris-baguette-south-carolina-2718212" target="_blank" rel="nofollow">Paris Baguette</a>.Zhu’s <a href="https://1851franchise.com/parisbaguette">Paris Baguette</a>, which is slated to open this May, will be the franchise’s first location in South Carolina, which the brand’s development team says has room and demand for more than 20 locations.We spoke to Zhu to learn more about his path to franchising and his experience with Paris Baguette.<h4>1851 Franchise: What did you do before franchising?</h4>Wei Zhu: I have been in the restaurant industry for 20 years. I have two stores opening up in addition to Paris Baguette: JINYA Ramen Noodle and Kung Fu Bubble Tea. Prior to that, I opened my own restaurant brand called the HOOK Reel Cajun Seafood and I’m currently the owner of a popular hibachi restaurant on the island, Okko Japanese Sushi and Hibachi Restaurant. My landlord happened to have a 1,200 square foot space available in the area and I knew Paris Baguette would be a great fit. In the beginning stages of Paris Baguette, I didn't have a partner with restaurant experience or someone who knew how to run a bakery shop. I got in contact with a family member who operates a coffee shop in New York City and pitched the idea of opening my own bakery in Hilton Head. I wanted to talk to him because he has a similar bakery business in a cafe atmosphere. One thing led to the next and we decided to become business partners and open Paris Baguette in Hilton Head.<h4>1851: How long from the first time you learned about franchising until you inquired?</h4>Zhu: I began looking into franchising over 20 years ago. I knew I wanted to be a business owner ever since I was young. Over those two decades, I’ve owned all my restaurants and really enjoyed the journey. It was close to a year after discovering Paris Baguette that I decided I wanted to open a location in my town of Hilton Head.<h4>1851: How did you perform your research?</h4>Zhu: I relied a lot on Google to perform my research. From my experience, I already know how to handle managing and financing a franchise, so there weren't a lot of challenges that I ran into. I talked to a couple of my friends with connections to the <a href="https://1851franchise.com/top-bakery-franchise-opportunities-of-2024-2718195">bakery franchise</a> and they told me that we were the kind of owners that Paris Baguette wants to franchise with.&nbsp;<h4>1851: How many brands did you look at?&nbsp;</h4>Zhu: I did not look at any other brands. I knew Paris Baguette was the only bakery I wanted to open.<h4>1851: What made you say yes to Paris Baguette?&nbsp;</h4>Zhu: The number one reason I chose Paris Baguette was the quality of their product. They have a consistent product nationwide. Every time I have traveled out of state and stopped by the café, I love the atmosphere and the food.&nbsp;<h4>1851: What could have scared you away?&nbsp;</h4>Zhu: If Paris Baguette wasn’t well known or a successful franchise that would have made me shy away from it. With my business background, I understand the finances and work ethic it takes to run a business, so I don’t think anything scared me away from opening the bakery.&nbsp;<h4>1851: What makes you stand out as a unique business owner in the local community?</h4>Zhu: I’ve been in Hilton Head for 20 years, I’ve made this island my home and the local community knows me. I’m an established business owner here. The beach is a huge selling point for locals and tourists, but all those people need diverse restaurants to dine at after spending the day in the sun. I think the community has welcomed my restaurants with open arms and they are going to love the new bakery. I think I’m unique in the sense that I get to continue to introduce more food options to locals, options they may never get to taste if they don’t travel out of the area.<h4>1851: What kind of growth plans do you have?</h4>Zhu: My first priority is to grow the business by hiring the right kitchen and dining room staff. I am in the process of hiring chefs who can live up to the consistency of the brand. and am looking to bring 10 additional jobs to the area. I hope Paris Baguette is a huge hit with the locals and they’re grateful we brought the bakery franchise to the state. I want to achieve financial success by reaching my goals of $200,000 a month and $2 million annually. My hope is that this location is a huge success and we can expand it into neighboring cities such as Charleston, South Carolina and Savannah, Georgia.<h4>1851: What do you do in your personal time?</h4>Zhu: I love spending time with my kids, wife and extended family. I have one child in high school and one in college. Between running all of my businesses, there isn’t a lot of free time. When my family can get away from work and school, we love traveling. If I’m not with them you can catch me on the tennis court or working out.&nbsp;<h4>ABOUT PARIS BAGUETTE:&nbsp;</h4>Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The brand first arrived in the U.S. in 2005 and has since established nearly 100 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery café fare. For more information, please visit <a href="https://parisbaguette.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisee-wei-zhu-paris-baguette-south-carolina-2718212" target="_blank" rel="nofollow">https://parisbaguette.com/franchising/.</a>

The Great Franchisee: Wei Zhu, Paris Baguette, South Carolina

1851 Franchise

Wei Zhu, a Hilton Head restaurant owner, is expanding his portfolio by franchising Paris Baguette, JINYA Ramen Noodle and Kung Fu Bubble Tea, with the first Paris Baguette in South Carolina.

This brand page has been paid for by PARIS BAGUETTE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

Paris Baguette to Attend Multi-Unit Franchising Conference 2026 Following Record-Breaking Year of Expansion

Paris Baguette Hits Record 77 Café Openings in 2025, Prepares for 400th North American Location

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Local Wholesale Veteran to Open Henrico County’s First Paris Baguette Franchise Cafés in Three-Unit Deal

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Broward County Couple Brings Paris Baguette Home to South Florida Community

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Second-Generation Restaurateur Habib Hashimi Partners With Family To Bring 11 Paris Baguette Franchise Locations to South Florida

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How Two Dallas Couples Turned Coffee Runs Into a Five-Store Paris Baguette Deal

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<a href="http://ownaparisbaguette.com">Paris Baguette</a>, the bakery café franchise brand with more than 4,000 units, is continuing their growth in Georgia with a new Atlanta-area café projected to open this July. Located at 4119 Lake Street in Alpharetta, the café will serve a wide variety of freshly baked breads and pastries, handcrafted beverages, and expertly made and decorated cakes. The Alpharetta café will be the second for franchisee Layne Alkaasamani, a pastry chef turned business owner who was drawn to&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette</a> because of their culture.“What made it stand out for me was the culture. I really like the corner bakery feeling,” Alkaasamani told&nbsp;<a href="https://whatnow.com/atlanta/restaurants/paris-baguette-bringing-new-location-to-alpharetta-this-summer/">WhatNowAtlanta</a>. “It’s such a well-made franchise. We still have baked goods every morning. Even though it’s a franchise, it doesn’t have a franchise feel. We always try to give you that feeling of just a small corner bakery in your community.”As she continues to grow with the brand and bring the neighborhood bakery café experience to her community, Alkaasamani hopes to open two to three additional Georgia cafés.Read the full article&nbsp;<a href="https://whatnow.com/atlanta/restaurants/paris-baguette-bringing-new-location-to-alpharetta-this-summer/">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette.">https://1851franchise.com/parisbaguette.</a>&nbsp;

Photo of interior of Paris Baguette bakery cafe

The global bakery café franchise, which currently has nine cafés in Georgia, plans to open another in the Atlanta area with Layne Alkaasamani, who also operates the Kennesaw café.

WhatNowAtlanta: Paris Baguette Bringing New Location to Alpharetta This Summer

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MOONACHIE, N.J.&nbsp;—&nbsp;<a href="https://ownaparisbaguette.com/">Paris Baguette</a>, a top-ranked global bakery café franchise and the&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/paris-baguette/335793">#1 bakery café in the 2026 Entrepreneur Franchise 500®</a>, continued its strong growth trajectory in the first quarter of 2026, building momentum across the US and Canada through new openings, accelerated development activity and sustained guest demand.The brand has achieved six consecutive years of positive comparable sales and traffic growth, underscoring sustained guest demand and long-term system strength. In the first quarter of 2026, Paris Baguette delivered 31.21% year-over-year total sales growth, reinforcing strong systemwide performance.With more than 300 cafés operating across 29+ states and approximately 600 in active development, Paris Baguette is advancing toward and beyond its goal of 1,000 North American locations. Further demonstrating the strength of its model, the brand reports average unit volumes exceeding $3 million across its cafés (according to the brand’s 2026 FDD).This strong foundation is driving continued development momentum, including a 20% year-over-year increase in café openings and a 33% increase in lease signings compared to Q1 2025.Growth during the first quarter included the opening of a new Canadian café at Hillcrest Mall in Ontario, entry into Minnesota with its Hudson Road location and expansion into Jacksonville, Florida, where Paris Baguette received strong community responses in each new market. The brand also signed agreements supporting significant expansion across South Florida and Texas, while introducing Paris Baguette to Arkansas.Supporting its long-term growth strategy, Paris Baguette also broke ground on its&nbsp;<a href="https://www.crbgroup.com/news/je-dunn-construction-crb-break-ground-on-first-paris-baguette-manufacturing-facility-in-u-s?utm_source=chatgpt.com">first North American manufacturing facility in Burleson, Texas</a>, a strategic investment designed to enhance operational efficiency and support the brand’s expanding footprint.The brand’s momentum continues to earn national recognition, including a No. 29 ranking on&nbsp;<a href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">Entrepreneur’s 2026 Franchise 500®</a>, a No. 1 ranking in the bakery café category, and inclusion on the&nbsp;<a href="https://www.prweb.com/releases/paris-baguette-ranked-no-112-in-2025-technomic-top-500-chain-restaurants-report-climbing-over-20-spots-from-prior-year-302548964.html?utm_source=chatgpt.com">Technomic Top 500 Chain Restaurants Report</a> and 2026 Fast Casual Movers and Shakers ranking.“Our early growth in 2026 reflects both the strength of the Paris Baguette model and the continued demand for the neighborhood bakery café experience,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324">Darren Tipton</a>. “We’re seeing strong momentum across new and existing markets, and we believe that positions us well for continued expansion throughout the year.”Looking ahead, Paris Baguette is continuing to scale globally while expanding its North American footprint, including development efforts in Mexico and targeted growth across Canada, with a focus on Québec, Ottawa, Montreal, British Columbia and Winnipeg. The brand expects to open more than 100 additional cafés in 2026, including its first drive-thru location, while entering 10 new markets.“We’ve kicked off 2026 with strong performance and recognition, and we’re not slowing down,” Tipton added. “We remain focused on delivering for our guests, supporting our franchisees and growing thoughtfully in the communities we serve.”ABOUT PARIS BAGUETTE: Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 300 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/">https://ownaparisbaguette.com/</a>.&nbsp;&nbsp;

The bakery café franchise continued their growth in Q1, driving development activity, expanding to new markets, and surpassing six consecutive years of positive comparable sales and traffic growth.

Paris Baguette Builds Q1 2026 Momentum With Year Over Year Growth, and Continued Expansion Across North America

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PHILADELPHIA&nbsp;—&nbsp;<a href="http://ownaparisbaguette.com">Paris Baguette</a> is celebrating a dual milestone in their North American expansion journey with the opening of their 300th U.S. café, which also serves as their first-ever U.S. airport café. Now open in Terminal C at the Philadelphia International Airport, the landmark café represents a defining moment in&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette</a>’s strategy to bring the neighborhood bakery café experience to high-traffic, nontraditional venues.&nbsp;The 300th U.S. café opening follows a year of incredible growth in which the brand opened 77 new cafés and awarded another 300 agreements for future development. Currently, Paris Baguette has over 600 total cafés in various stages of development, and momentum is only building, keeping them firmly on track to reach 1,000 U.S. cafés by 2030.“The opening of our 300th U.S. café at the Philadelphia International Airport is a testament to the incredible scalability and appeal of the Paris Baguette brand,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324/">Darren Tipton</a>. “Expanding our footprint is exciting, but this is also a strategic milestone. By entering the airport space, we’re proving that the high-quality, artisan bakery experience can thrive in diverse environments, opening the door to serve a high volume of global travelers and entering a new phase of growth that includes expansion in nontraditional hubs.”The Philadelphia International Airport café will be operated by&nbsp;<a href="https://onsiteretailers.com/">Onsite Retailers</a>, the airport concessions company owned by&nbsp;<a href="https://www.linkedin.com/in/terri-roberts-0b8931179/">Terri</a> and&nbsp;<a href="https://www.linkedin.com/in/sandy-roberts-87a35730/">Sandy Roberts</a>. The couple brings extensive experience to the opening, with a portfolio that includes more than 90 units across over 10 airports in multiple categories.“We’re honored to be a part of this milestone with Paris Baguette, and we know it will be a valuable addition to the Philadelphia International Airport ecosystem. We’ve seen an explosion in culture surrounding bakeries,” Terri said. “Americans are moving away from packaged sweets and looking for real, artisan creations like the ones Paris Baguette is known for. Our goal has always been to bring the high-quality café experience into the airport, and Paris Baguette is the perfect fit for that vision.”According to Sandy, the brand’s existing recognition is another reason the concept makes sense for an airport setting.“We are very excited about the brand and believe their strong reputation will be appealing to the traveling public,” he said. “This is a brand guests already know and have experience with, and we are looking forward to bringing Paris Baguette to the Philadelphia International Airport.”As Paris Baguette continues their incredible national growth, the Philadelphia International Airport location will serve as a foundation for future travel hub developments, supporting an important shift beyond the traditional retail model and positioning Paris Baguette more firmly as a beloved global brand bringing warmth and joy in an entirely new context.ABOUT PARIS BAGUETTEParis Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 300 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/.">https://ownaparisbaguette.com/.</a>&nbsp;

Photo of Philadelphia International Airport Paris Baguette bakery café

In addition to the 300-café milestone, the PHL café also represents Paris Baguette’s first-ever U.S. airport café and another key step on their path to 1,000 U.S. cafés by 2030.

Paris Baguette Celebrates Major U.S. Milestone with 300th Café Opening at Philadelphia International Airport

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In a recent episode of the&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">“QSR Uncut” podcast</a>,&nbsp;<a href="http://ownaparisbaguette.com">Paris Baguette</a> Chief Development Officer&nbsp;<a href="https://www.linkedin.com/in/nick-scaccio-83728422">Nick Scaccio</a> sat down with&nbsp;<a href="https://www.linkedin.com/in/dannyklein14/">Danny Klein</a> to discuss the rapid growth the bakery café franchise has experienced across North America. When Scaccio joined the brand in 2020, there were 73 cafés in the U.S. Now, there are more than 290 cafés across the country with hundreds more in development.Scaccio attributes much of this momentum to&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette’s</a> unique brand identity that prioritizes the highest quality across a range of freshly-made breads and pastries, fresh sandwiches and salads, handcrafted beverages, and both cake slices and whole cakes. With such diversity in the menu, Paris Baguette is relevant across all dayparts, from morning pastries and coffee to lunchtime grab-and-go items.Over the last few years, Paris Baguette has seen incredible growth, defying industry trends of stalled growth. Scaccio pointed to a people-first philosophy as the primary driver of this growth, emphasizing the importance of a strong partnership between the corporate team and local operators.“How genuine someone is about loving the brand is critical,” Scaccio said on the podcast. “So we talk openly about the menu, what they've tried, which franchise owners they've contacted, and how the conversations went. We meet in person, when and where possible … And then, if there are other businesses, we'll tour and spend time and even meet some members of their team. I think all of that is critical before entering an extremely long-term relationship. We take that very seriously, and we appreciate that our franchise owners do, too.”Looking ahead, Paris Baguette is showing no signs of slowing down. With a goal of reaching 1,000 U.S. units by 2030, Scaccio says he expects to have that number fully accounted for between open cafés and awarded development deals by the end of the quarter. As the franchise continues to reestablish the neighborhood bakery café as the heart of communities across the country, they’re proving a focus on hospitality and execution remains key to success in competitive markets.Listen to the full podcast&nbsp;<a href="https://podcasts.apple.com/us/podcast/paris-baguette-and-the-road-to-1-000-restaurants-with/id1448762355?i=1000750526071">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com">https://ownaparisbaguette.com</a> or&nbsp;<a href="https://1851franchise.com/parisbaguette.">https://1851franchise.com/parisbaguette.</a>&nbsp;

Photo of Paris Baguette CDO Nick Scaccio, Road to 1,000 Restaurants

As the bakery café franchise continues along a rapid growth trajectory, their people-first values and versatile, all-day menu are fueling steady success. 

QSR Uncut: Paris Baguette and the Road to 1,000 Restaurants, With CDO Nick Scaccio

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MOONACHIE, N.J.&nbsp;— Following a year of remarkable growth in 2025, including 77 new cafés opened and nearly 300 more awarded,&nbsp;<a href="https://ownaparisbaguette.com/">Paris Baguette</a>, the global franchise with over 290 cafés across the U.S., will attend the&nbsp;<a href="https://www.multiunitfranchisingconference.com/">Multi-Unit Franchising Conference</a> March 24-27. As they continue to grow,&nbsp;<a href="http://1851franchise.com/parisbaguette/info">Paris Baguette</a> has remained committed to upholding the highest standards throughout the system, from initial franchisee onboarding to the in-café guest experience. MUFC represents another key opportunity for the brand to continue this growth and collaboration.“As a growing brand, it’s essential that we remain connected throughout our system and with other leaders in the industry,” said CEO&nbsp;<a href="https://www.linkedin.com/in/darren-tipton-0526324">Darren Tipton</a>. “MUFC gives us an opportunity to continue building on our momentum, nurture collaboration both among our teams and with the broader multi-unit community, and highlight Paris Baguette as a leader in the industry and a prime opportunity for skilled multi-unit owners looking to grow their portfolios.”Over the course of the conference, Paris Baguette owners and leadership will have opportunities to hear from experts, gain new perspectives and weigh in on key topics for multi-unit franchisees. Topics include the guest experience, the meaning of value and service for today’s employees and consumers, financing for growth, and operations and profitability strategies.For Paris Baguette, which has emphasized franchisee engagement, support, and alignment as they grow, these conversations, workshops, and networking opportunities are another way to support healthy, long-term growth.“The people behind Paris Baguette are what make us who we are,” Tipton said. “Continuing to emphasize that personal aspect and leaning into a franchise-first model that recognizes the value of a clear, cohesive culture and a supported, satisfied franchisee base will be a key factor in our ongoing success.”In addition to strategic alignment across multiple levels of the Paris Baguette franchise system, Paris Baguette will also be hosting a booth at #2125 and #2123 to showcase their model, growth opportunities for prospective franchise owners, and hand out free samples.&nbsp;With strong momentum across North America and a format built for growth, Paris Baguette continues to stand out for entrepreneurs seeking a bakery café brand with both scale and neighborhood appeal.The Paris Baguette team will be available to discuss their industry-leading support, elevated café design, and growth opportunities across the country.For more information, visit the Paris Baguette team at Booth&nbsp;#2125 and #2123 or email kkeith@parisbaguette.com to schedule a meeting.ABOUT PARIS BAGUETTE: Paris Baguette is a bakery café franchise with more than 4,000 units across the globe. The global brand first franchised in the U.S. in 2015 and has since established over 290 locations in markets across North America, making them one of the premier franchise opportunities in their category. Paris Baguette’s primary mission, executed every day by their expert staff of bakers, cakers, and baristas, is to provide guests with a warm, welcoming bakery café experience that creates joy for all. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://ownaparisbaguette.com/.">https://ownaparisbaguette.com/.</a>&nbsp;

image of paris baguette attending mufc 2026

After opening 77 cafés and awarding nearly 300 more in 2025, the global bakery café franchise will connect with high-growth multi-unit owners and drive innovation and alignment throughout the system.

The Great Franchisee: Wei Zhu, Paris Baguette, South Carolina

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