Paris Baguette, the global French-inspired bakery café franchise, has built an incredible model surrounding the neighborhood bakery café concept. With freshly baked goods, handcrafted beverages, and a café design that is truly warm and welcoming, they see strong traffic from both guests choosing to dine in and those picking up grab-and-go items throughout their days. With the consistent expansion of their growing catering program, Paris Baguette’s revenue potential and brand visibility are stronger than ever.
“Catering throughout the Paris Baguette system is a brand standard. We’ve recently invested in a streamlined and very supportive catering infrastructure,” said Brit Pyles, director of digital marketing. “We have an online ordering system for catering, and an enhanced core catering menu available nationwide.”
Paris Baguette’s catering strategy effectively targets two distinct segments.
There is substantial opportunity in the corporate and community catering space — serving freshly baked goods at business meetings and school functions.
“This side of the business is very breakfast-heavy,” Pyles said. “A lot of business comes from the breakfast meeting or 9 a.m. meeting crowd. We also see strong traffic from these avenues during the holiday months for events such as office holiday parties.”
Paris Baguette’s specialty cakes and desserts are also in high demand, often for gatherings surrounding moments of celebration and other milestones.
“Our second segment is the specialty cake and pastry business for weddings, baby showers, and birthday parties,” she said. “These opportunities come to us when guests are seeking elevated desserts for larger-scale events. From a beautiful tiered cake to a full dessert bar set-up, we’re able to be involved in these special moments.”
Often, Paris Baguette’s beloved goods come to be the star of the show. For example, a bride once ordered 500 pastel de natas for her wedding.
“It was her favorite pastry, and she wanted to share that with her guests on her special day,” Pyles said. “Our catering program means that the pastries people know and love from Paris Baguette are being used in special events, and the local owners benefit from this demand.”
Paris Baguette has built a strong platform and infrastructure that creates a seamless experience for both the franchisees and their guests. By taking the operational burden off of the café, catering turns into another revenue stream for franchisees that requires very little additional lift from in-café teams.
Careful packaging requirements and a partnership with DeliverThat, a premium, white-glove delivery service specifically geared toward catering, ensures the products arrive safely and with the same quality and freshness guests expect in the café.
“DeliverThat helps us create consistency and deliver quality throughout the entire process,” Pyles said. “They have upscale delivery drivers with carts and larger vehicles, and they have the supplies necessary to make sure food quality isn’t lost along the way. They set everything up beautifully and guarantee the important touches like coffee cups, milk and sugar are available.”
This premium execution ensures Paris Baguette is represented flawlessly at each step along the way.
Beyond the revenue generated by the orders themselves, catering also serves as a powerful marketing tool. It allows Paris Baguette to get in front of new eyes, serve even more diverse audiences, and develop deeper emotional connections with their already-loyal guests.
“Every guest who is enjoying a pastry, slice of cake, or portion of a sandwich or salad at an event — that’s a potential in-café guest,” Pyles said. “We are front and center with an opportunity to wow them with our products and expand our reach beyond guests who are just inside our four walls.”
This creates a lasting impact.
“People remember food!” Pyles said. “When someone goes to a meeting catered by Paris Baguette, they’ll remember the food being great. For us, being a part of those memorable moments will only continue to grow sales and awareness far beyond the catering order.”
With a system designed for growth, support from Paris Baguette, and an unforgettable product, the brand’s catering program positions franchisees to capture additional revenue streams, grow sales both in the café and beyond, build brand awareness, and become an integral part of their neighborhood’s most important moments.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguettecanada.
Paris Baguette Canada
SPONSORED
With integrated technology, a white-glove delivery partnership and support from the home office, franchisees are capturing additional revenue streams and driving brand awareness through catering.
Paris Baguette, the global French-inspired bakery café franchise, has built an incredible model surrounding the neighborhood bakery café concept. With freshly baked goods, handcrafted beverages, and a café design that is truly warm and welcoming, they see strong traffic from both guests choosing to dine in and those picking up grab-and-go items throughout their days. With the consistent expansion of their growing catering program, Paris Baguette’s revenue potential and brand visibility are stronger than ever.
“Catering throughout the Paris Baguette system is a brand standard. We’ve recently invested in a streamlined and very supportive catering infrastructure,” said Brit Pyles, director of digital marketing. “We have an online ordering system for catering, and an enhanced core catering menu available nationwide.”
Paris Baguette’s catering strategy effectively targets two distinct segments.
There is substantial opportunity in the corporate and community catering space — serving freshly baked goods at business meetings and school functions.
“This side of the business is very breakfast-heavy,” Pyles said. “A lot of business comes from the breakfast meeting or 9 a.m. meeting crowd. We also see strong traffic from these avenues during the holiday months for events such as office holiday parties.”
Paris Baguette’s specialty cakes and desserts are also in high demand, often for gatherings surrounding moments of celebration and other milestones.
“Our second segment is the specialty cake and pastry business for weddings, baby showers, and birthday parties,” she said. “These opportunities come to us when guests are seeking elevated desserts for larger-scale events. From a beautiful tiered cake to a full dessert bar set-up, we’re able to be involved in these special moments.”
Often, Paris Baguette’s beloved goods come to be the star of the show. For example, a bride once ordered 500 pastel de natas for her wedding.
“It was her favorite pastry, and she wanted to share that with her guests on her special day,” Pyles said. “Our catering program means that the pastries people know and love from Paris Baguette are being used in special events, and the local owners benefit from this demand.”
Paris Baguette has built a strong platform and infrastructure that creates a seamless experience for both the franchisees and their guests. By taking the operational burden off of the café, catering turns into another revenue stream for franchisees that requires very little additional lift from in-café teams.
Careful packaging requirements and a partnership with DeliverThat, a premium, white-glove delivery service specifically geared toward catering, ensures the products arrive safely and with the same quality and freshness guests expect in the café.
“DeliverThat helps us create consistency and deliver quality throughout the entire process,” Pyles said. “They have upscale delivery drivers with carts and larger vehicles, and they have the supplies necessary to make sure food quality isn’t lost along the way. They set everything up beautifully and guarantee the important touches like coffee cups, milk and sugar are available.”
This premium execution ensures Paris Baguette is represented flawlessly at each step along the way.
Beyond the revenue generated by the orders themselves, catering also serves as a powerful marketing tool. It allows Paris Baguette to get in front of new eyes, serve even more diverse audiences, and develop deeper emotional connections with their already-loyal guests.
“Every guest who is enjoying a pastry, slice of cake, or portion of a sandwich or salad at an event — that’s a potential in-café guest,” Pyles said. “We are front and center with an opportunity to wow them with our products and expand our reach beyond guests who are just inside our four walls.”
This creates a lasting impact.
“People remember food!” Pyles said. “When someone goes to a meeting catered by Paris Baguette, they’ll remember the food being great. For us, being a part of those memorable moments will only continue to grow sales and awareness far beyond the catering order.”
With a system designed for growth, support from Paris Baguette, and an unforgettable product, the brand’s catering program positions franchisees to capture additional revenue streams, grow sales both in the café and beyond, build brand awareness, and become an integral part of their neighborhood’s most important moments.
To find out more information on costs to buy this franchise, please visit https://ownaparisbaguette.com or https://1851franchise.com/parisbaguettecanada.
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