1851

After years of slower, conservative growth in the market, <a href="http://www.penn-station.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=penn-station-looks-to-build-on-development-momentum-in-nashville-2707781" target="_blank" rel="nofollow" target="_blank">Penn Station East Coast Subs</a> is accelerating development plans for new restaurants in Nashville. The city is already home to over five&nbsp;<a href="https://1851franchise.com/pennstation" target="_blank">Penn Station</a> restaurants, but the franchise is planning to leverage brand awareness and increased demand from those locations to support up to 30 new restaurants in the market in the next five to ten years.

&ldquo;Nashville is a very exciting market for us,&rdquo; said Greg Goddard, Penn Station&rsquo;s Director of Development. &ldquo;We&rsquo;ve done very well there, in spite of the few locations we actually have opened.&nbsp; With this success, we believe we still have a lot of room for growth.&rdquo;

According to Goddard, that combination of successful existing stores and room for growth is a rare sweet spot for development, one that allows new franchise owners to benefit from established brand awareness while accommodating long- or short-term, multi-unit growth plans.

&ldquo;It&rsquo;s not often that you have a market where customers know and love the brand and there&rsquo;s still room for so many more units,&rdquo; he said. &ldquo;That means that new owners in the market could hit the ground running without having to cultivate a new customer base.&nbsp; This in turn should allow them to be set for large-scale growth.&rdquo;

The Nashville area&rsquo;s most recent Penn Station opened in Murfreesboro last September, and Goddard says that store&rsquo;s success bodes well for new owners in the market.

&ldquo;Our Murfreesboro restaurant opened in the third quarter last year and has done really well,&rdquo; he said. &ldquo;In a way, that store was the first test to see how much the brand awareness and demand we&rsquo;ve built in the market would affect new openings in the area, and the result was extremely encouraging. There is a level of demand in Nashville that we aren&rsquo;t any where near satisfying.&rdquo;

All&nbsp;of the area&rsquo;s existing stores are owned by just two franchisees. Goddard says multi-unit ownership is not unusual for Penn Station, and the brand is hoping to bring on more large multi-unit owners in Nashville.

&ldquo;Our system is designed to support multi-unit growth,&rdquo; he said. &ldquo;Our menu, the display cooking kitchen, even our royalty structure &mdash; really everything we do, is designed to keep a lower overhead for owners so they can scale up their unit count and see an exponential return on their investment as they continue that expansion.&rdquo;

To take advantage of the franchise&rsquo;s substantial room for growth in Nashville, Goddard said the brand is looking to bring on &ldquo;experienced multi-unit franchisees who are looking to grow quickly.&rdquo;&nbsp; He also added that Penn Station&rsquo;s Development Incentive Plan, which, in essence, charges franchisees no royalty fee for the first 12 months of an opening, is further designed to spur growth in not only Nashville, but other burgeoning markets as well.&nbsp; &ldquo;Franchisees are investing in the brand, and we want those franchisees who are helping either grow or expand emerging markets know we are in it together.&nbsp; Charging them no royalty the first year demonstrates the commitment by Penn Station, and this allows them more of their own capital to invest back into the market they&rsquo;re developing&rdquo;,&nbsp;&nbsp;

That may mean a handful of franchisees signing on for multiple units and scaling up over a few years, or it could mean just one or two franchisees signing larger deals to corner an entire market.

&ldquo;We&rsquo;re open to different structures,&rdquo; he said. &ldquo;There&rsquo;s certainly room for a number of franchisees working in neighboring territories, but this is an &nbsp;opportunity for one or two veteran franchisees to come in and set up a large portfolio of Penn Station locations in a single market.&rdquo;

Goddard is confident Penn Station will have little trouble finding qualified franchisees to shepherd the brand&rsquo;s expansion in Nashville.

&ldquo;This is a unique opportunity in the franchise world, and anyone who knows the industry and takes a look at the opportunity will see that. With a corporate area representative based in Nashville and a strong relationship with the local real estate community, Penn Station is excited to find some talented new multi-unit franchisees to build upon the brand awareness already established.

Penn Station Looks to Build on Development Momentum in Nashville

1851 Franchise

The grilled-sub franchise is leveraging previous success in the state for large-scale growth

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

penn-station-looks-to-build-on-development-momentum-in-nashville

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Penn Station Looks to Build on Development Momentum in Nashville

MORE STORIES LIKE THIS