Pet Wants

<a href="https://petwantsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-pet-wants-franchisee-left-the-corporate-world-followed-her-entrepreneurial-dreams-2719133" target="_blank" rel="nofollow">Pet Wants</a>, the only national provider of pet food freshly delivered to customers, has become a household name for pet owners and franchise professionals across the U.S.&nbsp;The brand is growing rapidly due mainly to the opportunity it offers pet lovers, allowing aspiring entrepreneurs to ditch their corporate careers and become business owners.&nbsp;<a href="https://www.linkedin.com/in/carla-r-mangone?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-pet-wants-franchisee-left-the-corporate-world-followed-her-entrepreneurial-dreams-2719133" target="_blank" rel="nofollow">Carla Mangone</a>, the first&nbsp;<a href="https://1851franchise.com/petwants/why-this-pet-wants-franchisee-continues-to-grow-with-the-brand-2718968">Pet Wants</a> franchisee in Virginia, is one of those passionate entrepreneurs.“It was funny timing because we had just adopted our first dog, Alli, and the following week, I had to leave my corporate job,” said Mangone. “My husband suggested franchise ownership, and since pet ownership was on our minds, we looked into franchising with Pet Wants. It was a perfect fit.”Before partnering with the company as a franchise owner, Mangone first fell in love with the brand as a consumer. She was drawn to the free, convenient delivery service and the high-quality food.“When we first adopted our dog, she wasn’t eating her store-bought food,” she said. “After looking online, I found Pet Wants and decided to try them. My dog was obsessed with the food, so I knew it was a great product.”Since partnering with the company, Mangone has realized that many pet owners in Virginia rely on delivery services. And when customers realize that the delivery service is free, they are quickly sold on the Pet Wants brand and its high-quality offerings.Pet Wants prides itself on pet food made with fresh, natural ingredients enhanced with vitamins and minerals and free of potentially harmful fillers, lousy ingredient choices and animal byproducts that make other pet foods bad for four-legged friends. The company’s exclusive premium fresh pet foods are produced every six weeks by their production partner&nbsp;manufactured in the brand’s U.S. facility and shipped directly to its franchises in small batches. This system allows franchisees like Mangone to enjoy exclusivity regarding customer demand in the growing pet food industry.&nbsp;While the logistics and operations model appealed to Mangone, she was mainly drawn to the company because of its values and backstory.“The founder of Pet Wants had a dog that had trouble eating,” she said. “After researching pet nutrition, they discovered how important it is and how often diet issues are unaddressed in pets. At the end of the day, the company cares about pets and pet owners. That’s what sold us on this the brand and the investment.”Pet Wants franchisees also have access to a training and development curriculum that provides the tools to become an expert in pet nutrition so that they can offer more than just great products. The team’s expert knowledge will help franchisees establish credibility when talking to prospective customers about their pets’ needs. It will also allow franchisees to connect more deeply with their customers regarding their pets’ wellbeing.“The number one thing I love about this business is the relationship I have with customers and their pets,” she said. “I enjoy hearing about how their pets benefit from the food, products and treats. Knowing we are impacting their lives really keeps me going.”Moving forward, Mangone wants to expand on her two territories and continue to build her mobile service. She also wants to continue to give back to her community and those in need.“We donated over $10,000 to an animal rescue last year, and we hope to double that amount this year,” she said. “We want to donate more food and ease the financial burden on these great institutions. Ultimately, the more we grow, the more we can give back.”The total investment estimate to begin operations on a new Pet Wants franchise ranges from $42,500 to $202,000, including a $42,500 franchise fee that can be earned back through the brand’s Winner’s Circle program. For more information, visit&nbsp;<a href="https://petwantsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-pet-wants-franchisee-left-the-corporate-world-followed-her-entrepreneurial-dreams-2719133" target="_blank" rel="nofollow">https://petwantsfranchise.com/</a>.

How this Pet Wants Franchisee Left the Corporate World, Followed her Entrepreneurial Dreams

1851 Franchise

After identifying an unmet need for fresh, natural pet food in her Chantilly, VA community, Carla Mangone left her corporate career behind to start a new chapter as a business owner.

This brand page has been paid for by PET WANTS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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ALPHARETTA, Ga. —&nbsp;<a href="https://petwantsatlnorth.com/">Pet Wants ATL North</a>, the pet health and wellness brand that strives to improve the nutrition, health, vitality, and well-being of pets, will celebrate the grand opening of its Piedmont location on Saturday, March 21, marking the final store conversion following franchise owner&nbsp;<a href="https://www.linkedin.com/in/sergiodelatorreatlanta">Sergio De La Torre’s</a> recent acquisition of four Whole Dog Market locations across North Atlanta.The event represents a major milestone for De La Torre, whose business has grown from a mobile pet food operation launched in 2020 into a multi-location retail presence serving pet families throughout metro Atlanta. Today, the business operates as Pet Wants ATL North, bringing fresh, small-batch pet nutrition and personalized guidance to communities across the region.The Grand Opening celebration will take place at the Pet Wants ATL North Piedmont store (931 Monroe Dr NE, Ste. 113B, Atlanta), bringing together local pet parents, community partners and Atlanta’s growing pet-loving community.Grand Opening highlights include:<ul><li>Dogs &amp; Donuts at 11 a.m., featuring coffee and donuts for guests and a pup cup bar for dogs</li><li>Official ribbon cutting at 12 p.m.</li><li>Professional pet photography for pets and their owners</li><li>Product sampling and in-store raffles, including a grand prize of a year of free pet food</li><li>A weekend promotion offering 20% off select brands, including WOOF, Bocce, Weruva and Raw Dynamic</li></ul>“This reopening represents the final step in bringing these stores into the Pet Wants family,” De La Torre said. “We’ve worked hard to preserve the neighborhood feel customers already love while introducing fresh, small-batch nutrition and personalized guidance for local pet families.”De La Torre first launched his business in 2020 as Pet Wants Alpharetta, operating a mobile model that served farmers' markets and home deliveries throughout North Atlanta. After building a loyal customer base, the business expanded into brick-and-mortar retail and recently acquired four Whole Dog Market locations, transitioning them into the Pet Wants system under the Pet Wants ATL North name.Today, the growing network of stores offers a selection of products, including fresh pet food made in small batches, along with personalized nutrition consultations designed to help pet owners make informed choices about their pets’ diets.“Pet owners today are looking for greater transparency and better options when it comes to what they feed their pets,” De La Torre said. “Our goal is to bring expert guidance and high-quality nutrition into neighborhood stores where pet parents already shop and connect with their community.”Pet Wants ATL North locations include:<ul><li>Pet Wants Piedmont – 931 Monroe Dr NE, Ste. 113B, Atlanta, GA</li><li>Pet Wants Alpharetta – 12850 GA-9, Suite 1700, Alpharetta, GA</li><li>Pet Wants Sandy Springs – 4600 Roswell Rd, Suite E120, Sandy Springs, GA</li><li>Pet Wants Westside Village – 2260 Marietta Blvd NW, Suite 102, Atlanta, GA</li></ul>The business recently became an Associate Partner of the Atlanta Falcons, further strengthening its connection to the local community as Pet Wants ATL North continues expanding across metro Atlanta. Future growth could include additional neighborhoods such as Cumming and Marietta as the business builds its regional presence.For more information about Pet Wants ATL North, visit<a href="https://petwantsatlnorth.com/"> https://petwantsatlnorth.com/</a>.ABOUT PET WANTS:Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients complete&nbsp;with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food through their 140+ locations across the United States. To learn more about Pet Wants, visit&nbsp;<a href="https://www.petwants.com/">https://www.petwants.com/</a> or follow Pet Wants on LinkedIn, @petwantsusa on Facebook, @petwants on Twitter and Instagram.

Local franchise owner Sergio De La Torre marks a major milestone in North Atlanta expansion with a community celebration on March 21.

Pet Wants ATL North Celebrates Piedmont Grand Opening, Completing Final Store Conversion Following Whole Dog Market Acquisition

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Running a pet-based business can be deeply rewarding, but it’s not without its challenges. From standing out in a crowded marketplace to managing inventory, educating customers and building trust with pet parents, success in the pet industry requires more than just a love of animals. For&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a> franchisee&nbsp;<a href="https://www.linkedin.com/in/pamela-brascetta-aa376126">Pam Brascetta</a>, overcoming those hurdles has been a learning process rooted in passion, perseverance and the right support system behind her.Now in her third year as a&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a> franchisee in New Jersey, Brascetta knows firsthand how demanding — and fulfilling — pet-based entrepreneurship can be.“I’ve always had a passion for pets, and I love to be busy,” she said. “What really resonated with me when I started researching Pet Wants was how aligned the brand felt with how I approach my life. When I learned the story of how it began and saw the benefits of the food, it really drew me in further.”<h2>Standing Out in a Crowded Pet Market</h2>One of the biggest challenges facing any pet business owner today is competition. Big-box retailers, online marketplaces and subscription-focused brands dominate the space, making it difficult for independent operators to stand out. For Brascetta, that challenge was magnified by the fact that Pet Wants was not yet well known in her market.“This area was not familiar with Pet Wants,” she said. “So it was really about educating the consumer — not just about the product, but about the quality of the product and why it matters.”<a href="https://1851franchise.com/petwants/pet-wants-key-trends-shaping-the-pet-food-industry-2730197">Pet Wants’ small-batch, proprietary nutrition model</a> gave her a powerful differentiator. Rather than competing on price or convenience alone, Brascetta was able to focus on education, personalized service and outcomes.“We’re very comprehensive and take a holistic approach,” she said. “We want pets to be at their best. That means having engaging, ongoing communication with customers to see how their pets are doing and guiding them through the process.”<h2>Managing Inventory and Learning What Sells</h2>Another common pain point for pet business owners, according to Brascetta, is inventory management. “The biggest challenge in the first year was getting a good grip on purchasing and inventory,” she said. “What sells? What doesn’t sell? That’s all a learning process.”<a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266">Pet Wants’ mobile-first model</a> plays a key role in helping franchisees overcome that challenge. By starting with farmers markets, pop-up events and local community gatherings, owners can test products, gather feedback and better understand customer preferences before scaling further.“You’re doing a lot of mobile retail events, and you’re learning every single day,” Brascetta said. “You have to figure out what events are worth it, how you want to present yourself and where your time is best spent. You’re constantly making judgment calls.”<h2>The Importance of Education and Systems</h2>For Brascetta, one of the most significant differences between Pet Wants and her previous franchise experience has been&nbsp;<a href="https://1851franchise.com/petwants/investing-in-pet-wants-franchise-opportunity-2731087">the level of support offered by the franchisor.</a> “Many years ago, I owned a different franchise and I didn’t get the support I really needed,” she said. “That’s ultimately why I sold it.”With Pet Wants, she says the difference has been clear from the beginning.“I loved that I could communicate and ask questions when I needed to,” Brascetta said. “The quality, the branding, the passion of the Brand Team at Pet Wants HQ and the high standards really stood out to me.”That support extends well beyond onboarding. Pet Wants provides ongoing education, operational guidance and access to a broader franchisee network, all of which are critical in a business with as many moving parts as pet nutrition.“The Pet Wants Brand Team enables you to learn as much as you want,” Brascetta said. “You gain so much knowledge, and that helps you feel confident when you’re helping pet parents find solutions.”<h2>Building the Right Team and Leaning on Them</h2>As the business grows, so does the need for help. Brascetta emphasizes that running a pet-based business isn’t something most owners can (or should) do alone.“It’s better to do this if you have support behind you,” she said. “You’re going to need some help. There are so many moving parts and so many things to get done, so you need people you can delegate responsibilities to.”Pet Wants’ model allows franchisees to grow at a pace that makes sense for them. That flexibility&nbsp;<a href="https://1851franchise.com/petwants/pet-wants-as-a-lifestyle-brand-building-a-franchise-around-pet-health-wellness-2730102">helps owners avoid burnout while still maintaining high service standards</a>.<h2>Passion Is the Non-Negotiable</h2>Despite the systems, training and support in place, Brascetta is clear that one factor matters above all else: passion.“You really have to live and breathe pets,” she said. “I wake up every day because of the pets. That’s what keeps me going.”She’s also candid about the realities of entrepreneurship, particularly in the early years. “It’s going to take time financially,” Brascetta said. “You have to bear with it and push through. If you’re not truly passionate about caring for animals, this might not be the right thing for you.”For pet lovers like Brascetta who are willing to put in the work, Pet Wants helps transform the most common challenges of pet-based business ownership into opportunities for growth.&nbsp;For more information on franchising with Pet Wants, visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a>.

Pet Wants ensures that owners like Pam Brascetta can navigate factors like market competition and inventory management as they build their business in the demanding pet industry.

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1851 Franchisee Spotlight design with photo of Nicki Davis and Pet Wants logo

Experienced Retail Pro and Dedicated Mom Builds a Purpose-Driven Future with Pet Wants

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How Pet Wants Can Be the Ideal Family Business Opportunity

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For entrepreneurs looking at the&nbsp;<a href="https://1851franchise.com/petwants/investing-in-pet-wants-franchise-opportunity-2731087">booming pet franchise space</a>, one of the biggest questions comes early: Do I need a storefront on day one? With site selection, buildout planning, and hiring all part of the process, many prospective owners want to understand the path to retail and how to approach it strategically.<a href="https://petwantsfranchise.com/">Pet Wants</a> takes a different approach. Franchisees start mobile, selling fresh, small-batch pet food through delivery, online, and at local markets as well as community events. After 12 months of building their customer base and sales, they will open a brick-and-mortar location. For many franchisees, that flexibility is what makes the opportunity not just appealing, but doable.<a href="https://www.linkedin.com/in/travis-hyde-2a05a5217">Travis Hyde</a>, a&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a> franchisee based in Idaho, says beginning with the mobile model allowed him to establish his foundation before expanding into retail.“Opening with the mobile model first was critical for me,” Hyde said. “This allowed me to focus on establishing a clientele and a business. And I was able to work without hiring employees before it got too busy.”<h2>Lower Risk, Faster Learning</h2>Instead of waiting months for a lease to be signed and a store to be built, Pet Wants franchisees can&nbsp;<a href="https://1851franchise.com/petwants/how-pet-wants-franchisees-rapidly-grow-their-businesses-from-mobile-to-brick-and-mortar-locations-2726266">begin generating revenue almost immediately</a>. Rather than beginning immediately with a physical location, franchisees are able to launch operations through events, delivery routes and community engagement.“It let me get my feet underneath me and get a handle on the business,” he said. “You can go through all the training in the world, but you really have to get out there and do it. You have to get out of your comfort zone.”Operating solo in the early days allowed Hyde to build confidence, understand customer behavior, and refine his routine before scaling.“There is a lot to owning a small business that I didn’t know,” he said. “If I had started out as a brick-and-mortar, it would have been much more frustrating.”<h2>Community First, Sales Follow</h2>The mobile model also puts franchisees&nbsp;<a href="https://1851franchise.com/petwants/franchise-with-community-at-its-core-pet-wants-local-focus-drives-purpose-and-impact-2729102">directly in front of their customers</a>. Farmers markets, pop-ups, and local events aren’t just sales opportunities; they’re relationship-builders.“The most important key to this business is going to events,” Hyde said. “I do the events myself so I can be the face of the business. It’s important to have those relationships with the customers.”In Hyde’s market, one low-cost weekly event became a cornerstone of his growth. “I have one market that costs $25 to go to, and it is my top sales generator,” he said. “Everyone knows you on a first-name basis.”<h2>Knowing When It’s Time to Go Retail</h2>The Pet Wants model includes opening a storefront as the next phase of growth. By the time franchisees make that transition, they have typically built a customer base, operational familiarity and local brand presence.Managing deliveries, events, and customer service on his own eventually became unsustainable. At the same time, revenue hadn’t quite reached the point where hiring help made sense.&nbsp;“You don’t see the income increase enough to cover hiring somebody else,” Hyde said. “But once you open a storefront, it justifies hiring those employees.”And like many Pet Wants owners experience, opening a brick-and-mortar location didn’t replace Hyde’s mobile business — it amplified it.“With the delivery side, I was able to tell all my customers I have a store now,” he said. “They started telling friends. That helped me grow a lot. And we still keep an events schedule to drive foot traffic.”<h2>A More Professional Presence Without Rushing the Process</h2>Beyond sales, Hyde says the storefront added credibility and structure to his operation. “Once I did the brick-and-mortar, it really solidified the business and made it look even more professional,” he said. “We have a digital presence immediately with our digital storefront and app. And our mobile presence. But having a fixed presence definitely takes things up a notch.”When he began expanding his business, Hyde leaned on Pet Wants’ support system and fellow franchisees for guidance.“The Pet Wants team was great helping me open the storefront,” he said. “I leaned on a neighboring franchisee for best practices. We had everything we needed: fixtures, real estate guidance, all of it.”For Hyde, that flexibility made all the difference. “It really helped me transition into a brick-and-mortar because I already had a client base,” he said. “That foundation changes everything.”For more information on franchising with Pet Wants visit:&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a>.

Starting with a mobile setup before opening a physical store helps Pet Wants franchisees build a customer base and grow their business.

Is a Storefront Required? How Pet Wants Gives Owners Flexibility and a Smarter Route to Revenue

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<a href="https://petwantsfranchise.com/">Pet Wants</a>, a leading provider of fresh, nutrient-rich pet food and pet wellness solutions, is closing out a year defined by expansion, leadership investment, and performance that significantly outpaced the broader pet industry.“2025 was a really strong year for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/ray-fabik-b17a9521">Ray Fabik</a>, Brand President of&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a>. “We continued to expand our physical retail footprint, reached 68 retail locations systemwide, and saw double-digit growth that far exceeded overall pet industry growth. That tells us our model, our product, and our people are all aligned.”Retail growth was a key highlight throughout the year, including a notable multi-store deal in Alpharetta, Georgia, where franchise owners acquired three locations from an existing pet retail chain. According to Fabik, that type of growth reflects the strength of the brand and the sophistication of its franchise owners.“We’re seeing owners scale in really meaningful ways,” Fabik said. “When franchisees are confident enough in the model to acquire multiple stores, it reinforces that we’re building something sustainable.”<h2>Locked in with New Leadership</h2>Leadership expansion was another defining theme of 2025. “It was an exciting year for us because we brought on a new brand president, a new vice president of franchise development and a new vice president of marketing,” said&nbsp;<a href="https://www.linkedin.com/in/angela-esposito513">Angela Esposito</a>, vice president of franchise development. “We’ve been very intentional about building out an already strong team with the right people in the right roles so we can align leadership for success.”Esposito said 2025 franchise development centered on deliberate, strategic growth, not rapid expansion. “We’ve been super focused on bringing in the right owners, people who have the drive to succeed and who truly fit our culture,” she said. “They vet us just as much as we vet them, and we’ve welcomed some amazing owners this year who we’re excited to watch grow.”That focus resulted in new franchise momentum across multiple markets, including a new owner preparing to open the brand’s first location in Arkansas.“Our brand is a passion brand,” Esposito said. “People who love pets and want to own their own business find a natural fit with Pet Wants. At the same time, the pet industry continues to grow. Pet parents are spending more on their dogs than ever before, and new owners recognize how powerful that combination is.”<h2>Building Out in 2026</h2>Looking ahead, Pet Wants is positioning 2026 as a “year of investment,” with new infrastructure designed to support franchisees as the system continues to grow.“In 2026, we’re investing heavily back into the brand and our owners,” Fabik said. “We’re creating new support roles, including a director of retail operations, an inventory manager, and a director of grooming services, all specifically designed to help our franchisees operate more efficiently and profitably.”Technology and marketing enhancements are also a major focus for the coming year. Fabik said Pet Wants is enhancing its website experience across all locations to make it easier for customers to engage, order, and stay connected with their local stores. The brand is also expanding its paid media strategically across the system to strengthen digital visibility and customer acquisition.Esposito said the brand’s growth goals for 2026 are aggressive but deliberate. “We’ve identified several key states we want to expand into,” she said. “At the same time, we’re expanding our support team so all owners have even more hands-on guidance to help them grow.”As Pet Wants enters the new year, leadership remains confident that the brand’s combination of fresh pet nutrition, retail scalability, and franchisee-first support will continue to drive momentum.“We’re building for the long term,” Fabik said. “Everything we’re doing — from leadership hires to operational support to technology and food innovation — is about making sure our franchisees are set up for success now and well into the future.”Ready to build a business rooted in purpose, passion, and pet health and wellness? Visit&nbsp;<a href="https://1851franchise.com/petwants/info">https://1851franchise.com/petwants/info</a> to learn more about franchising with Pet Wants.

With new leadership hires and booming franchise development across the country, Pet Wants is outpacing the broader pet industry and positioning itself for success in 2026.

Pet Wants Closes Out 2025 With 60+ Retail Stores Open and Double-Digit Growth

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How this Pet Wants Franchisee Left the Corporate World, Followed her Entrepreneurial Dreams

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