Pet Wants INFO
Why Pet Wants / Why Now?
Founded more than a decade ago, Pet Wants, the only national provider of pet food freshly delivered to customers, has become a household name for pet owners and franchise professionals across the U.S.. Now, with plans to have over 200 units open by 2024 and a goal of signing 30 new locations in 2022, the time has never been better for savvy entrepreneurs to leverage the support of Pet Wants’ proven brand and business model to enter the booming pet food market.
Pet Wants is seeking qualified, passionate franchisee candidates in markets across the U.S., starting with Texas, Florida, Georgia, North Carolina, South Carolina, Kansas, Washington, Missouri, Indiana and the Pacific Northwest, where the franchise is looking to take advantage of valuable white space before the end of the year.
About Pet Wants
In 2010, Michele Hobbs and her wife Amanda Broughton opened a kiosk at Cincinnati’s Findlay Market to sell high-quality pet food — higher quality than they were able to find from any major retailer at the time – to her neighbors. The idea was born after their beloved family dog Jackson suffered from allergies and a host of other health problems that included painful skin rashes. Because the pet food the vet recommended only made her dog’s problems worse, Hobbs decided to attack the problem head on — researching foods, studying labels and eventually coming to the realization that no commercially available food would address their concerns. So, they decided to open a pet food kiosk of their own. They found a manufacturer in upstate Ohio who would make limited runs of formulas and the Pet Wants brand was born.
Over the next few years, Hobbs quickly discovered there was a huge demand for fresh, healthy pet food and decided to franchise the Pet Wants concept in 2015. Since then, Pet Wants has grown to just under 150 locations across the United States. This remarkable growth landed the brand the title of the fastest-growing pet franchise by Entrepreneur Magazine.
What Sets Pet Wants Apart?
Whether it’s a tiny, toy breed of dog or a beloved family cat, Pet Wants has the perfect option for all pets. The brand’s pet food is made with fresh, natural ingredients enhanced with vitamins and minerals, free from potentially harmful fillers, bad ingredient choices and animal byproducts that make other pet foods bad for four-legged friends.
Instead of manufacturing tons of kibble at once, Pet Wants manufactures food every month and ships the optimal amount of food directly to franchise owners to maintain freshness. Best of all, Pet Wants’ foods are offered at a price that’s typically far lower than the prescription diets veterinarians are trying to convince pet owners to buy.
With Pet Wants, pet owners get all the benefits of fresh, nutrient-dense food and the convenience of home delivery — without any of the hassles. Offering free customized nutrition consultations is another component that sets the brand apart, and truly positions them as the resource in animal health and wellness, second only to the vet.
Why the Pet Health and Wellness Industry?
The value of the pet industry in the U.S. will reach over $109 billion by the end of 2022 as consumers shift towards a more health-conscious lifestyle. Over the past decade, the amount of money Americans spend on pets has more than doubled, and pet food and treats make up the biggest portion of the national pet food market at $42 billion annually.
Throughout the COVID-19 pandemic, when brands across most segments were scaling back and struggling to stay afloat, the pet industry thrived, in large part because of the dramatic spike in pet ownership that began at the start of the pandemic and continues today. Spending on quality, nutritional pet food is at an all-time high, which makes it a great time to own a Pet Wants franchise. In the past year alone, Pet Wants has experienced a 44% increase in consumer spending.
The ideal Pet Wants franchise owner has a deep passion for pets, and believes in the value of nutrition. Franchisees should also have a desire to educate clients: Pet Wants is a new-to-market product, and many pet owners won’t understand the value of serving fresh pet foods to their pets. Pet Wants owners need to be passionate about sharing their knowledge and actively growing their brand. That is why Pet Wants isn’t a business for the absentee owner. Pet Wants franchisees are active, vital parts of their business, taking part every day in overseeing its operations. Most importantly, they’re entrepreneurs driven by the desire to grow a business and generate revenue.
Why Franchisees Love the Brand?
Pet Wants is a low-cost investment opportunity in a high-demand industry with a scalable storefront model. Franchise business owners start mobile or event-based and focus on acquiring subscription delivery customers and building connections with local pet parents in their first year. After the first year, franchisees add the launch of their retail pet store and grooming center that sells Pet Wants food, custom treats, and high-end pet accessories.
Pet Wants is the only franchise concept in the pet food industry with a Winner’s Circle Program, which gives franchise business owners the opportunity to reduce their investment costs and earn back the $42,500 (retail) initial franchise fee as they achieve certain milestones with the business.
While the cost to start the franchise is affordable, the concept offers a high value proposition. The brand’s multi-pronged process for client acquisition will allow franchisees to quickly and effectively tap into the growing pet food industry as the only national provider of pet food freshly delivered to customers. The Pet Wants marketing team continues to find ways to increase brand recognition through national and regional advertising campaigns.
When it comes to the simplicity of the operations, Pet Wants exclusive premium fresh pet foods are manufactured in the brand’s U.S. facility and shipped in small batches directly to Pet Wants franchises, which means franchisees enjoy exclusivity when it comes to customer demand. Franchisees will also have access to a training and development curriculum that provides the tools to become an expert in the field of pet nutrition so they can offer more than just great products. The team’s expert knowledge will help franchisees establish credibility when they talk to prospective customers about their pets’ needs.
The operations team will also help owners get on the best path to success by providing support with turn-key digital and print marketing collateral ranging from business cards, brochures and signs, to even vehicle wraps. The team’s marketing experts provide a plethora of fresh, engaging digital content for social media accounts, and work with franchisees to improve the search engine rank of their customized website through organic SEO and paid ads.
The total investment necessary to begin the operation of a Pet Wants Franchise is between $131,350 to $202,000, including a $42,500 franchise fee that can be earned back through the brand’s Winner’s Circle program.
For more information, visit: https://petwantsfranchise.com/