In a booming pet industry where health and wellness trends are rapidly reshaping consumer behavior, one brand is leading the charge through a singular focus on what matters most to pet parents: fresh, high-quality, purpose-driven nutrition. Pet Wants has carved out a powerful niche in the pet food franchise space by prioritizing fresh, customizable, small-batch nutrition — and that specialization is proving to be a winning formula.
The U.S. pet industry is experiencing explosive growth, expected to surpass $275 billion by 2030, with pet food and treats leading the charge. Pet Wants is uniquely positioned within this landscape as a premium pet food franchise dedicated to health, transparency and freshness — differentiators that resonate with today’s wellness-conscious consumers.
“Just as people are becoming more educated about nutrition and wellness for humans, they are beginning to understand the connection between nutrition and wellness for pets to live long and healthier lives,” said Jessica Riedy, vice president of operations at Pet Wants.
Pet Wants offers proprietary formulas made from whole ingredients and cooked at low temperatures to preserve nutrients. The food is then shipped fresh, so pets benefit from maximum nutritional value. By avoiding mass production and long shelf lives, Pet Wants meets a key consumer pain point in an oversaturated market of highly processed, filler-heavy pet food.
Pet Wants offers seven exclusive dog food blends and three cat formulas, each designed for specific life stages and health needs. Franchisees can also help customers tailor nutrition using freeze-dried toppers, chews and upcoming private-label supplements. This hands-on, educational approach turns every purchase into an opportunity for guidance and trust-building.
“Every ingredient has a purpose — there are no fillers,” said Jeff Rachu, director of nutrition programs. “We ensure every batch is formulated with the highest standards in mind, giving pets the nutrition they need to thrive.”
Franchisees regularly hear feedback from pet owners reporting noticeable improvements in their pets’ energy levels, coat quality and overall well-being. These real results make Pet Wants more than a retail brand — it’s a wellness resource in the community.
The recent launch of freeze-dried raw food options, for example, gives Pet Wants a strong foothold in one of the fastest-growing categories in pet food. These products offer a raw, nutrient-rich diet with the convenience of dry storage, a combination that appeals to modern pet parents.
“Freeze-dried is the number one growing category in pet food,” said Rachu. “It retains all the flavor and nutrition while offering convenience for pet parents.”
This expansion into innovative formats not only broadens the customer base but also gives franchisees another unique value proposition in an increasingly competitive market.
Pet Wants franchisees are trained not just to sell products, but to educate customers. From day one, owners receive comprehensive training in pet nutrition and behavior, empowering them to act as trusted advisors to their communities.
“Our owners go through comprehensive training to understand pet nutrition,” said Rachu. “It’s about asking the right questions and knowing the right answers. This knowledge empowers franchisees to build lasting relationships with customers.”
For franchisees like Jerry Luzynski, the mission is deeply personal. After losing two dogs at a young age, he transitioned his surviving dog to Pet Wants food and saw dramatic improvements. “It’s amazing the gains he has made in terms of energy and a softer coat,” said Luzynski. “He has started to act like he’s a lot younger than he really is. We’ve seen the benefits firsthand.”
Pet Wants is attracting franchisees from other industries, particularly the food sector, who are seeking more purpose-driven, scalable opportunities. Entrepreneurs like Troy and Jennifer Post (former Papa John’s multi-unit owners) were drawn to the brand’s values and niche positioning.
“Our conviction was confirmed when we ordered some of their food for our dogs — they loved it and their skin improved dramatically too,” said Troy. “Their offerings are probably some of the best food out there.”
"We lost our beloved dog, Sadie, recently,” Jennifer said. “It was a turning point that really pushed us towards the pet business. Many people don’t realize how vitally important health and nutrition is for their pets. I genuinely believe that if we had known about Pet Wants food back then, Sadie might still be with us."
For the Posts and other franchisees, it’s not just about owning a business — it’s about building a legacy around wellness and community impact.
“Our franchisees are passionate about bringing fresh, nutritious food to their communities,” said Riedy. “Pets are family, and our goal is to help them live longer, healthier lives.”
To learn more about Pet Wants franchise opportunities, visit: https://1851franchise.com/petwants.
Pet Wants
SPONSORED
Pet Wants thrives by specializing in fresh, customizable pet nutrition, positioning itself as a wellness resource and a community-driven franchise in the booming pet industry.
In a booming pet industry where health and wellness trends are rapidly reshaping consumer behavior, one brand is leading the charge through a singular focus on what matters most to pet parents: fresh, high-quality, purpose-driven nutrition. Pet Wants has carved out a powerful niche in the pet food franchise space by prioritizing fresh, customizable, small-batch nutrition — and that specialization is proving to be a winning formula.
The U.S. pet industry is experiencing explosive growth, expected to surpass $275 billion by 2030, with pet food and treats leading the charge. Pet Wants is uniquely positioned within this landscape as a premium pet food franchise dedicated to health, transparency and freshness — differentiators that resonate with today’s wellness-conscious consumers.
“Just as people are becoming more educated about nutrition and wellness for humans, they are beginning to understand the connection between nutrition and wellness for pets to live long and healthier lives,” said Jessica Riedy, vice president of operations at Pet Wants.
Pet Wants offers proprietary formulas made from whole ingredients and cooked at low temperatures to preserve nutrients. The food is then shipped fresh, so pets benefit from maximum nutritional value. By avoiding mass production and long shelf lives, Pet Wants meets a key consumer pain point in an oversaturated market of highly processed, filler-heavy pet food.
Pet Wants offers seven exclusive dog food blends and three cat formulas, each designed for specific life stages and health needs. Franchisees can also help customers tailor nutrition using freeze-dried toppers, chews and upcoming private-label supplements. This hands-on, educational approach turns every purchase into an opportunity for guidance and trust-building.
“Every ingredient has a purpose — there are no fillers,” said Jeff Rachu, director of nutrition programs. “We ensure every batch is formulated with the highest standards in mind, giving pets the nutrition they need to thrive.”
Franchisees regularly hear feedback from pet owners reporting noticeable improvements in their pets’ energy levels, coat quality and overall well-being. These real results make Pet Wants more than a retail brand — it’s a wellness resource in the community.
The recent launch of freeze-dried raw food options, for example, gives Pet Wants a strong foothold in one of the fastest-growing categories in pet food. These products offer a raw, nutrient-rich diet with the convenience of dry storage, a combination that appeals to modern pet parents.
“Freeze-dried is the number one growing category in pet food,” said Rachu. “It retains all the flavor and nutrition while offering convenience for pet parents.”
This expansion into innovative formats not only broadens the customer base but also gives franchisees another unique value proposition in an increasingly competitive market.
Pet Wants franchisees are trained not just to sell products, but to educate customers. From day one, owners receive comprehensive training in pet nutrition and behavior, empowering them to act as trusted advisors to their communities.
“Our owners go through comprehensive training to understand pet nutrition,” said Rachu. “It’s about asking the right questions and knowing the right answers. This knowledge empowers franchisees to build lasting relationships with customers.”
For franchisees like Jerry Luzynski, the mission is deeply personal. After losing two dogs at a young age, he transitioned his surviving dog to Pet Wants food and saw dramatic improvements. “It’s amazing the gains he has made in terms of energy and a softer coat,” said Luzynski. “He has started to act like he’s a lot younger than he really is. We’ve seen the benefits firsthand.”
Pet Wants is attracting franchisees from other industries, particularly the food sector, who are seeking more purpose-driven, scalable opportunities. Entrepreneurs like Troy and Jennifer Post (former Papa John’s multi-unit owners) were drawn to the brand’s values and niche positioning.
“Our conviction was confirmed when we ordered some of their food for our dogs — they loved it and their skin improved dramatically too,” said Troy. “Their offerings are probably some of the best food out there.”
"We lost our beloved dog, Sadie, recently,” Jennifer said. “It was a turning point that really pushed us towards the pet business. Many people don’t realize how vitally important health and nutrition is for their pets. I genuinely believe that if we had known about Pet Wants food back then, Sadie might still be with us."
For the Posts and other franchisees, it’s not just about owning a business — it’s about building a legacy around wellness and community impact.
“Our franchisees are passionate about bringing fresh, nutritious food to their communities,” said Riedy. “Pets are family, and our goal is to help them live longer, healthier lives.”
To learn more about Pet Wants franchise opportunities, visit: https://1851franchise.com/petwants.
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