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Franchise Deep Dive: Pigtails & Crewcuts Franchise Costs, Fees, Profit and Data

The salon concept focuses on making haircuts enjoyable for children and, by proxy, their parents. The brand has carved out a niche in a growing kids’ haircut industry.

By Erica InmanStaff Writer
SPONSOREDUpdated 6:06AM 02/14/24

LAST UPDATED: January 2024



REPORTED COST TO GET IN:  $99,500 to $256,000

REPORTED ROI (Item 19): $306,047 (average gross sales)

Pigtails & Crewcuts is a franchise concept focused on making haircuts fun and memorable for children. The brand’s salons offer children a choice of theme car styling chairs, train table, retail, and a treasure chest full of rewards. For franchisees, the brand offers growth potential in a growing industry and an exceptional level of work-life balance. 

How Many Pigtails & Crewcuts Locations Are There?

Wade Brannon had a successful career in franchising and had recently retired when he visited a Pigtails & Crewcuts location with his children, who immediately fell in love with the concept. Brannon saw the potential of the brand and ended up coming out of retirement to take over ownership of the brand in 2004. 

Currently, Pigtails & Crewcuts has 78 locations across the country.

What Is Pigtails & Crewcuts’ Business Model?

Pigtails & Crewcuts is a hair salon designed for kids. The salons offer whimsical styling chairs in the shapes of vehicles, movies playing for the kids and a train table for entertainment. Kids are also invited to select a reward from a treasure chest at the end of their haircut. The brand aims to make a trip to the salon fun and memorable for young ones. 

Pigtails & Crewcuts offers regular haircut services to children and parents, holiday hairstyles, nail painting, ear piercing, braiding and washing and styling services. Additionally, the brand offers birthday party packages where kids can complete arts and crafts with each location offering different party themes. 

How Much Can Pigtails & Crewcuts Franchise Owners Make?

Based on the information given in the brand’s 2022 Franchise Disclosure Document (FDD), the average annual gross sales for franchised salons in 2022 was $306,047. The highest gross sales of a franchised location in 2022 was $565,643*.

*See more in the 2022 FDD Item 19.

How Much Does It Cost to Open Pigtails & Crewcuts?

According to the brand’s 2023 FDD, the total initial investment necessary to begin the operation of a Pigtails & Crewcuts location ranges from $99,500 to $256,000. 

What Is the Franchise Fee for Pigtails & Crewcuts?

The initial franchise fee required will vary from $30,000 to $100,000, depending on the number of units a franchisee wishes to invest in.

For a single unit, the franchise fee is $30,000. For a multi-unit investment of three units, the franchise fee is $67,500. For a multi-unit investment of five units, the franchise fee is $100,000.

Who’s On Pigtails & Crewcuts’ Leadership Team?

What Helpful Articles Can I Read to Learn More About Pigtails & Crewcuts?

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