Pigtails & Crewcuts, a kids’ hair salon franchise built around a premium, family-friendly experience, now has its eye on St. Louis, Missouri. The brand already operates in other Midwestern markets, but Missouri remains wide open, giving local entrepreneurs a chance to establish and grow the concept in a largely untapped area.
“We have a number of hot target markets for brand expansion. And we believe St. Louis is a viable market because of its affluent areas and its untapped potential,” said Pigtails & Crewcuts Vice President of Franchise Development Michelle Holliman. “Right now, I believe three to five locations in St. Louis is realistic based on research in competitive markets. Being first to market can be intimidating, but it also allows for multi-unit growth.”
Providing strong support of franchise owners remains a Pigtails & Crewcuts hallmark. The chain works at the local level to properly analyze and understand the market and the dynamics in play prior to launch. A data-driven approach drives site selection, with elements like income and the concentration of kids within about a 15-minute radius helping guide the process.
When it comes to St. Louis, that data illustrates a market primed for both opportunity and future growth, ensuring new locations are well-positioned for success.
“We collaborate closely with our franchise owners and take their local insight into account,” Holliman said. “Our goal is to place salons in areas that value the full experience we provide and can support a premium brand.”
When it comes to potential franchise owners, Pigtails & Crewcuts targets those who are in alignment with the company’s values and who can operate within a proven, dependable system. Support for new franchisees is extensive. And hair care experience isn’t necessarily required to run a Pigtails & Crewcuts franchise.
“We look for owners who are coachable, community-minded, and ready to follow a system that works,” Holliman said. “They don’t need prior hair industry experience. Our owners come from a wide range of professional backgrounds, and we focus on leveraging their strengths.
Support begins early in the process and continues well beyond opening day, with assistance ranging from demographic research and site selection to lease negotiations and operational training.
Community involvement has been a Pigtails & Crewcuts cornerstone for over 20 years. While the business can be run in a semi-absentee fashion, dedicated ownership at the local level is important. Franchise owners who are active in local schools, philanthropic efforts or other community projects develop strong bonds at the local level, strengthening brand awareness.
“We want owners to give back. Being involved locally generates awareness and supports the brand,” Holliman said. “We provide training on community engagement during initial and ongoing training. Community involvement is crucial.”
While St. Louis presents promising immediate opportunity, Pigtails & Crewcuts is looking ahead to an even bigger 2026.
With 86 salons currently in operation in 25 states, the plan is to add even more. By conducting a thorough assessment of each market and working closely with franchise owners, the chain remains poised for continued growth, equipping local franchise owners with a strong system tweaked over the course of more than two decades and unparalleled support.
“We emphasize franchise support — which is why we currently have 86 salons. Our goal for next year is 12 to 15 new locations. We grow at a pace that ensures we can support our franchisees,” Holliman said. “We have about a dozen salons in development and are aiming to reach 100 locations. Once we hit that milestone, we validate the brand and concept, moving beyond the emerging brand stage.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pigtails-and-crewcuts.
Pigtails & Crewcuts
SPONSORED
With no current locations in Missouri, the award-winning kids’ hair salon franchise sees major opportunity in the growing family communities of St. Louis, Missouri.
Pigtails & Crewcuts, a kids’ hair salon franchise built around a premium, family-friendly experience, now has its eye on St. Louis, Missouri. The brand already operates in other Midwestern markets, but Missouri remains wide open, giving local entrepreneurs a chance to establish and grow the concept in a largely untapped area.
“We have a number of hot target markets for brand expansion. And we believe St. Louis is a viable market because of its affluent areas and its untapped potential,” said Pigtails & Crewcuts Vice President of Franchise Development Michelle Holliman. “Right now, I believe three to five locations in St. Louis is realistic based on research in competitive markets. Being first to market can be intimidating, but it also allows for multi-unit growth.”
Providing strong support of franchise owners remains a Pigtails & Crewcuts hallmark. The chain works at the local level to properly analyze and understand the market and the dynamics in play prior to launch. A data-driven approach drives site selection, with elements like income and the concentration of kids within about a 15-minute radius helping guide the process.
When it comes to St. Louis, that data illustrates a market primed for both opportunity and future growth, ensuring new locations are well-positioned for success.
“We collaborate closely with our franchise owners and take their local insight into account,” Holliman said. “Our goal is to place salons in areas that value the full experience we provide and can support a premium brand.”
When it comes to potential franchise owners, Pigtails & Crewcuts targets those who are in alignment with the company’s values and who can operate within a proven, dependable system. Support for new franchisees is extensive. And hair care experience isn’t necessarily required to run a Pigtails & Crewcuts franchise.
“We look for owners who are coachable, community-minded, and ready to follow a system that works,” Holliman said. “They don’t need prior hair industry experience. Our owners come from a wide range of professional backgrounds, and we focus on leveraging their strengths.
Support begins early in the process and continues well beyond opening day, with assistance ranging from demographic research and site selection to lease negotiations and operational training.
Community involvement has been a Pigtails & Crewcuts cornerstone for over 20 years. While the business can be run in a semi-absentee fashion, dedicated ownership at the local level is important. Franchise owners who are active in local schools, philanthropic efforts or other community projects develop strong bonds at the local level, strengthening brand awareness.
“We want owners to give back. Being involved locally generates awareness and supports the brand,” Holliman said. “We provide training on community engagement during initial and ongoing training. Community involvement is crucial.”
While St. Louis presents promising immediate opportunity, Pigtails & Crewcuts is looking ahead to an even bigger 2026.
With 86 salons currently in operation in 25 states, the plan is to add even more. By conducting a thorough assessment of each market and working closely with franchise owners, the chain remains poised for continued growth, equipping local franchise owners with a strong system tweaked over the course of more than two decades and unparalleled support.
“We emphasize franchise support — which is why we currently have 86 salons. Our goal for next year is 12 to 15 new locations. We grow at a pace that ensures we can support our franchisees,” Holliman said. “We have about a dozen salons in development and are aiming to reach 100 locations. Once we hit that milestone, we validate the brand and concept, moving beyond the emerging brand stage.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/pigtails-and-crewcuts.
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