Top 5 Reasons to Invest in a Pigtails & Crewcuts Franchise in 2024

For aspiring entrepreneurs seeking not just a profitable business venture, but a meaningful lifestyle choice, Pigtails & Crewcuts, the 80-plus-unit kids salon franchise that offers quality haircuts for boys and girls aged zero to 12, provides a unique blend of family-friendly ethos, recession-resistant market positioning and unparalleled support for its franchisees.

"Embarking on the journey of franchise ownership with Pigtails & Crewcuts is about embracing a mission to bring smiles and joy to families in your community while providing a much-needed specialty service,” said President and CEO Wade Brannon. “This is a chance to write your own success story, be a beacon in your neighborhood and create a space where you can make a meaningful difference, while also finding entrepreneurial success, one happy family at a time."

Now, with a goal of adding 20 franchise units to its system by the end of 2024 to cross the 100-unit mark, the time has never been better to join the Pigtails & Crewcuts party as the demand for children’s haircuts only continues to grow.

1. A Family-Focused Business Model and Loving Environment

At the heart of Pigtails & Crewcuts is a commitment to creating a warm, family-friendly environment. Founded with the vision of creating a fun and memorable experience for children, the franchise places immense value on family, offering franchisees the opportunity to run a business that allows for a great work-life balance and more time with their families. This focus on family extends to the services offered, ensuring that each visit to a Pigtails & Crewcuts salon is a joyous occasion for both children and their parents.

"When my children first stepped into a Pigtails & Crewcuts salon, they fell in love right away,” said Brannon. “Pigtails & Crewcuts presented not just a business opportunity, but a chance to offer a space where children are delighted and parents are at ease. This aligned perfectly with my vision of offering franchisees the chance to run a business that complements their family life, something I knew many were seeking.”

Pigtails & Crewcuts franchisees become integral members of their local communities, often sponsoring events and participating in grassroots initiatives. This involvement goes beyond the scope of business, enriching the lives of both the franchisees and the families they serve. 

“My favorite thing about the brand is that it’s fun,” said Andrew McGehee, a Pigtails & Crewcuts multi-unit franchisee. “I love kids and I love people. I’m a big kid myself in a lot of ways, so it was a natural fit for me. I love being able to act goofy or play ball in the salon or blow bubbles or whatever it might be. The daily interactions and seeing the relationships that can be built in the community is really awesome.”

2. A Recession-Resistant Market

With an annual expenditure of $7 billion in the children’s haircare segment and a consistent demand for haircuts every six to eight weeks, Pigtails & Crewcuts operates within a recession-resistant market. This steady demand for services provides a stable foundation for the business, ensuring franchisees can count on a reliable customer base regardless of economic fluctuations. The focus on a niche market of children aged 12 and under further solidifies its standing in a sector with limited competition.

“Even during tough economic times, kids won’t stop growing and neither will their hair,” said Brannon. “Kids typically get haircuts every six to eight weeks, and we estimate that to be seven haircuts per year. No matter what or where the economy is, parents will spend money on great haircuts even when they need to take other things like eating out or vacationing away from their budgets.”

3. A Flexible and Rewarding Lifestyle

Pigtails & Crewcuts franchisees enjoy the rare advantage of flexible hours and the potential for a semi-absentee ownership model after the initial period of hands-on management. This flexibility allows for a more balanced work-life integration, catering especially to entrepreneurs who value their personal time and family moments. 

The franchise's simple business model and easy hours of operation allow franchisees to not miss out on quality family time.

“The key to success is finding the staff, dedicating a few months at the beginning and then letting the franchise's support system guide you from there, whether you are an owner-operator or a semi-absentee owner,” said Brannon. “You don’t have to reinvent the wheel — it is a straightforward path to business ownership. If you're ready to embrace a winning franchise that also allows you to spend more time with the family, Pigtails & Crewcuts could be your next big venture.” 

4. Multiple Revenue Streams

Beyond haircuts, the franchise benefits from diverse revenue streams including retail products like children's hair care accessories and event programming like birthday parties. This multifaceted approach not only enhances profitability, but also fosters deeper customer relationships and retention. It presents an opportunity for franchisees to tap into various aspects of the children’s haircare and entertainment market, maximizing their earning potential.

5. In-Depth Franchisee Training and Support

Pigtails & Crewcuts franchisees have direct access to a team of Franchise Support Specialists, who are there to ensure a smooth pre-opening process, a successful grand opening and more. The team leverages its 75+ years of combined experience to assist franchisees on all aspects of this business, including training, quality assurance, day-to-day operational support, marketing plans and budgets, understanding financial statements and more.  

Looking ahead, the Pigtails & Crewcuts team hopes to add 20 franchise territories by the end of 2024, focusing on expanding in Florida, Indiana, Iowa, Maryland, Michigan, Minnesota, Missouri, Nebraska, Ohio, Pennsylvania and Utah, among other states. In addition to single-unit opportunities, the franchise supports multi-unit owners with a clear development schedule, a large protected territory and a discounted franchise fee. 

“Investing in a Pigtails & Crewcuts franchise offers more than just a business opportunity — it's a chance to be part of a brand that values fun, family and flexibility,” said Brannon. “As we continue to grow the Pigtails & Crewcuts brand, I couldn’t be more excited for the future.”

For more information on franchising with Pigtails & Crewcuts, visit: https://1851franchise.com/pigtails-and-crewcuts/