Pool Scouts brought franchisees, partners and leadership together in Dallas, Texas, for its largest convention to date, uniting roughly 75% of the system for a week focused on execution, growth and alignment. Held in conjunction with fellow Buzz Franchise Brands concepts British Swim School and Home Clean Heroes, the event welcomed more than 350 total attendees, including 75 Pool Scouts franchisees, guests and sponsors.
The 2025 conference served as both a milestone moment for the brand and a working session designed to prepare franchisees for what comes next as Pool Scouts approaches its 10th anniversary. A theme of “Saddle Up for Success” served as a rallying call for franchisees to take the reins as the brand looks ahead to 2026.
“It reflects our brand’s strategic priorities, including tightening operational consistency, continuing to elevate the customer experience, focusing on our sales process, and doubling down on the tools and resources we provide,” said Director of Marketing Lynlea Rudell. “The western motif is tied to our Dallas location, but it also represents the resilience and grit required to keep Pool Scouts’ momentum going.”
A key milestone at this year’s conference was the first-ever attendance by the Pool & Hot Tub Alliance. The organization’s participation reinforced Pool Scouts’ efforts to strengthen its position as a nationally recognized, professionally credentialed service brand.
“During their presentation, they outlined to our franchises what enhanced training programs they offer, their certifications, their advocacy for the industry and credibility,” Rudell said. “They also went through all the different industry trends to give our franchises a background of everything going on in our industry.”
This alignment positions Pool Scouts not only as a service provider, but as a trusted authority in professional pool care, an increasingly important differentiator in crowded local markets.
Much of the conference programming focused on helping franchisees work more efficiently while improving service quality and opening the door to new revenue opportunities.
Franchisees were introduced to AI-powered tools, including website chatbots and voice-answering technology, designed to streamline customer interactions, reduce administrative workload and improve lead conversion through faster response times.
The conference also featured leak-detection training, and franchisees were introduced to an expanded service offering that addresses this homeowner pain point and creates revenue potential. In addition, advanced water chemistry and safety standards sessions provided updated education on maintaining balanced pools, improving testing accuracy, building technician confidence and reinforcing best practices around chemical safety.
Sales execution was another major emphasis throughout the conference. Training sessions centered on value-based selling, helping franchisees clearly articulate what sets Pool Scouts apart from competitors.
“Consistency and confidence in sales execution will be major drivers of 2026 growth to help drive up our conversion rates,” Rudell said.
Additional focus areas included improving speed-to-lead response, strengthening follow-up processes and building more consistent onboarding systems for new sales team members.
The keynote address was delivered by New York Times bestselling author Amy Jo Martin, known for her framework “The Renegade Way” and her work helping high-profile leaders build authentic brands.
Her message encouraged franchisees to challenge old habits, take accountability and turn ideas into action.
The awards program highlighted the strength and momentum building across the Pool Scouts network, with recognition focused on customer satisfaction, revenue growth and operational excellence.
Customer experience is a key differentiator for the brand, demonstrated by a systemwide Net Promoter Score of 81. The highest customer satisfaction scores among both established and rookie locations were recognized with Best Buzz Awards, establishing a clear benchmark for service excellence across the entire system.
“Those awards are very important,” Rudell said. “What sets Pool Scouts apart is our service.”
Growth milestones were also celebrated, with multiple franchisees entering new revenue tiers. Several locations joined the $1 Million Plus Club, with top-performing operators demonstrating what is possible within the Pool Scouts model at the $2 million and $3 million levels.
Pool Scouts is entering its next phase of growth with a stronger foundation than ever before. Enhanced systems, deeper industry partnerships, expanded training and increased investment in technology and brand support are all designed to help franchisees scale faster and reach profitability sooner.
“This year was about tightening up the fundamentals.” Rudell said. “We have solid building blocks in place, so next year we're really focusing on our next phase of growth. Our foundation has never been stronger and we're ready and primed for growth.”
The most important takeaway from the 2025 conference is a continued focus on perfecting the basics. While new tools and innovations are part of the roadmap, long-term success will come from mastering the fundamentals that drive a strong, scalable Pool Scouts business.
As the energy in Dallas made clear, the Pool Scouts network is aligned and ready for what comes next.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/poolscouts.
Pool Scouts
SPONSORED
Held in Dallas, Pool Scouts' largest convention to date brought franchisees together to sharpen operational discipline, strengthen sales execution and scale support systems.
Pool Scouts brought franchisees, partners and leadership together in Dallas, Texas, for its largest convention to date, uniting roughly 75% of the system for a week focused on execution, growth and alignment. Held in conjunction with fellow Buzz Franchise Brands concepts British Swim School and Home Clean Heroes, the event welcomed more than 350 total attendees, including 75 Pool Scouts franchisees, guests and sponsors.
The 2025 conference served as both a milestone moment for the brand and a working session designed to prepare franchisees for what comes next as Pool Scouts approaches its 10th anniversary. A theme of “Saddle Up for Success” served as a rallying call for franchisees to take the reins as the brand looks ahead to 2026.
“It reflects our brand’s strategic priorities, including tightening operational consistency, continuing to elevate the customer experience, focusing on our sales process, and doubling down on the tools and resources we provide,” said Director of Marketing Lynlea Rudell. “The western motif is tied to our Dallas location, but it also represents the resilience and grit required to keep Pool Scouts’ momentum going.”
A key milestone at this year’s conference was the first-ever attendance by the Pool & Hot Tub Alliance. The organization’s participation reinforced Pool Scouts’ efforts to strengthen its position as a nationally recognized, professionally credentialed service brand.
“During their presentation, they outlined to our franchises what enhanced training programs they offer, their certifications, their advocacy for the industry and credibility,” Rudell said. “They also went through all the different industry trends to give our franchises a background of everything going on in our industry.”
This alignment positions Pool Scouts not only as a service provider, but as a trusted authority in professional pool care, an increasingly important differentiator in crowded local markets.
Much of the conference programming focused on helping franchisees work more efficiently while improving service quality and opening the door to new revenue opportunities.
Franchisees were introduced to AI-powered tools, including website chatbots and voice-answering technology, designed to streamline customer interactions, reduce administrative workload and improve lead conversion through faster response times.
The conference also featured leak-detection training, and franchisees were introduced to an expanded service offering that addresses this homeowner pain point and creates revenue potential. In addition, advanced water chemistry and safety standards sessions provided updated education on maintaining balanced pools, improving testing accuracy, building technician confidence and reinforcing best practices around chemical safety.
Sales execution was another major emphasis throughout the conference. Training sessions centered on value-based selling, helping franchisees clearly articulate what sets Pool Scouts apart from competitors.
“Consistency and confidence in sales execution will be major drivers of 2026 growth to help drive up our conversion rates,” Rudell said.
Additional focus areas included improving speed-to-lead response, strengthening follow-up processes and building more consistent onboarding systems for new sales team members.
The keynote address was delivered by New York Times bestselling author Amy Jo Martin, known for her framework “The Renegade Way” and her work helping high-profile leaders build authentic brands.
Her message encouraged franchisees to challenge old habits, take accountability and turn ideas into action.
The awards program highlighted the strength and momentum building across the Pool Scouts network, with recognition focused on customer satisfaction, revenue growth and operational excellence.
Customer experience is a key differentiator for the brand, demonstrated by a systemwide Net Promoter Score of 81. The highest customer satisfaction scores among both established and rookie locations were recognized with Best Buzz Awards, establishing a clear benchmark for service excellence across the entire system.
“Those awards are very important,” Rudell said. “What sets Pool Scouts apart is our service.”
Growth milestones were also celebrated, with multiple franchisees entering new revenue tiers. Several locations joined the $1 Million Plus Club, with top-performing operators demonstrating what is possible within the Pool Scouts model at the $2 million and $3 million levels.
Pool Scouts is entering its next phase of growth with a stronger foundation than ever before. Enhanced systems, deeper industry partnerships, expanded training and increased investment in technology and brand support are all designed to help franchisees scale faster and reach profitability sooner.
“This year was about tightening up the fundamentals.” Rudell said. “We have solid building blocks in place, so next year we're really focusing on our next phase of growth. Our foundation has never been stronger and we're ready and primed for growth.”
The most important takeaway from the 2025 conference is a continued focus on perfecting the basics. While new tools and innovations are part of the roadmap, long-term success will come from mastering the fundamentals that drive a strong, scalable Pool Scouts business.
As the energy in Dallas made clear, the Pool Scouts network is aligned and ready for what comes next.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/poolscouts.
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