Pool Scouts franchisees don’t go through their journey alone. The pool service franchise offers a structured and layered training experience that begins the moment a franchise agreement is signed.

Franchise business coaches guide new owners through weekly onboarding calls, helping them complete key setup tasks like insurance, legal filings and vendor partnerships. Franchisees then complete self-paced online training tailored to their roles before progressing to virtual instruction led by the corporate team.

“They start with completing web training on systems and field processes,” said Pool Scouts Franchise Business Coach Kirsten Robinson “This can take a couple to a few weeks. Then we do an intense three-day virtual training session and a week of field training, onsite in Virginia Beach.” 

At the Virginia Beach headquarters, owners receive hands-on experience with everything from business systems to pool cleaning techniques. “There's a whole lot of groundwork that gets set when they sign on,” said Franchise Business Coach Tiffany Bellamy. “They'll do weekly calls, leading all the way up until they open.” 

The goal is to give franchisees a complete foundation. Pool Scouts covers everything from CRM tools and vendor setup to financial management and local marketing strategy.

High-Touch Support Through Launch and Beyond

Pool Scouts’ support doesn’t stop once the business is up and running. In the early days after opening, business coaches and technical staff are in near-daily contact with franchisees. Calls are frequent, site visits are scheduled, and advice is always within reach.

“In the early days, we talk everyday — sometimes multiple times a day,” said Robinson. “We have scheduled weekly calls. The tech team usually does the first site visit to reinforce the techniques they learned in Virginia Beach. Within the first year, the business coach also goes to visit to review the state of the business and get some uninterrupted time.” 

As franchisees grow more comfortable, support is customized to meet their evolving needs. Weekly coaching calls may shift to bi-weekly or monthly depending on the owner's preferences and stage of business. For seasoned operators who still want ongoing feedback, coaches are always available.

“It really is dependent on the level of support the franchisee needs,” said Bellamy. “We have some owners that are years in but we still do weekly calls with them—whatever meets their needs.” 

Pool Scouts also takes a proactive approach to identifying and addressing challenges. Financials, call conversions, service offerings and customer metrics are regularly reviewed to pinpoint areas for improvement. Site visits and emergency support are always an option when needed. “The field coaches are always ready to help technicians in the field with questions or concerns,” said Robinson. 

Ongoing Training and Resources at Every Level

Pool Scouts provides a wide range of ongoing training opportunities, both virtually and in person. Regular sessions help franchisees and their teams stay up to date on business systems like Serviceminder, as well as new services and technical skills.

“If a location adds a new service, the technical team will go onsite and perform the job alongside them,” said Bellamy. “We also offer repair training classes and regional sessions for owners and staff.”

This commitment to continuous improvement extends beyond new franchisees. Owners are encouraged to include office staff and managers in ongoing training, particularly when new features or tools are introduced.

“Anybody can join that whenever they want to,” Bellamy said. “Let’s say we have an owner who brings on a new office manager, or maybe an owner who’s been with us for three years and feels a little out of touch with some of the progress we’ve made — they can join those training sessions.”

Strategic Marketing Support Designed To Drive Growth

Marketing is another key pillar of the franchise support system. Pool Scouts offers a multi-layered approach that combines digital strategy, direct mail campaigns and local engagement.

Franchisees work with the corporate marketing team to tailor digital campaigns based on ZIP codes, income demographics and specific services they want to highlight. Direct mail campaigns are similarly targeted, with franchisees able to refine who receives promotions and when.

Local marketing efforts are also a focus, with coaches encouraging owners to get involved in their communities. From joining the Chamber of Commerce to sponsoring school events, franchisees are equipped with the tools and guidance to make a strong local impact.

“We encourage them to do events or sponsorships with local schools to really get the Pool Scouts name out there,” said Bellamy. “And of course, we have our branded vehicles — probably our biggest marketing tool — which help build brand awareness just by being seen around the community.”

A Team Built for Franchisee Success

What makes Pool Scouts stand out in the home services industry is the size and accessibility of its support team. With multiple franchise business coaches, a dedicated marketing staff, a strong technical team and accessible leadership, franchisees never have to figure things out on their own.

“We make sure that we have enough business coaches so that the franchisees we have don’t fall through the cracks,” said Bellamy. “It’s about providing quality support so every owner feels connected and confident.”

From the first call through every pool clean, Pool Scouts is committed to franchisee success — every step of the way.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/poolscouts. 

The start-up costs for a Pool Scouts franchise range from $115,445-$152,920. To learn more about franchising with Pool Scouts, visit https://poolscoutsfranchise.com/.