Q&A With Burn Boot Camp Franchisee Brittnay Judy

When Brittnay Judy moved to Charlotte, North Carolina with her husband and children, she went to a Burn Boot Camp class on a whim. What started as a way to make new friends and get out of her comfort zone quickly turned into a full-fledged career with Burn Boot Camp. In 2017, Judy’s family relocated to Kentucky, where she opened  her third gym in Prospect following two successful openings in Louisville and Crestwood. “Fitness was the biggest cause of anxiety in my life, so going to that parking lot was a big deal for me,” said Judy. The moment she was exposed to the supportive network of Burn Boot Camp members and the gym's exhilarating curriculum, she was hooked. “For the first time in my life, in a fitness and athletic setting, I didn’t feel out of place,” said Judy. She has been hard at work establishing the gym’s culture in Kentucky, where the Burn Boot Camp culture—brand enthusiasts are known as members of “Burn Nation”—has been spreading like wildfire. Just 20 minutes away from her other two locations, the Prospect gym is an ideal and convenient location to grow the brand’s presence.

Tell us a little bit about your background:

I have been with Burn Boot Camp since before it ever became a brick-and-mortar operation, back when it took place in the parking lot of a gymnastics studio. My husband and I were living in West Virginia when he got a new job with a medical device company. We moved to Charlotte to be closer to a larger airport for his job. We have two daughters ages 4 and 8, and we like to travel.

How did you learn about Burn Boot Camp?

While we were in Charlotte, I met a woman who had a Groupon for Burn Boot Camp. I bought the Groupon and I ended up joining. I was totally hooked after that. I watched it turn into a brick-and-mortar facility that expanded around the Charlotte area and decided that I wanted to be a part of it. We were going to try to run ownership from Huntersville but decided that, if we wanted to really commit, we needed to move to Kentucky. In March of 2017 we moved to Kentucky and we opened the Louisville gym in April of 2017 and the Crestwood gym in March of 2018.

Why did you choose to become a Franchise Partner with Burn Boot Camp?

I was never an athletic person. When I was a kid I was super uncoordinated and sickly. Fitness was the biggest cause of anxiety in my life, so going to that parking lot was a big deal for me. I was just trying to make new friends.

For the first time in my life, in a fitness and athletic setting, I didn’t feel out of place. The community of women is so empowering and it is such an accepting environment. I’d just had a child one year earlier and it was nice to be with those other moms who were in the same position as me, working together toward a common goal of fitness.

Why is Kentucky a good market for your new Burn Boot Camp franchise?

My husband’s territory is the southeast U.S. and he can work anywhere in that part of the country. I have some family here so we just thought it would be a good place to bring Burn Boot Camp. As far as the Prospect location goes, we have an area development agreement with the franchise and it seemed like the best area considering the other two locations.

We just have an amazing community of women and men here. Everyone just rallies around and supports each other no matter what’s going on. You would be amazed at the amount of support these members give each other.

Do you provide any interesting services, work with any other local businesses, charitable organizations, or prominent individuals in the community?

I am in the process of looking into that right now. We don’t have an official partnership yet but I would love to have one.

Is there anything else that might be interesting about you, your business, or any of your team members?

We’re super excited about our Head Trainer, Danni. She’s been the top trainer at the Louisville location for two years and we’ve brought her on as the Head Trainer at this new location.