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Booming pretzel chain Philly Pretzel Factory has created the role of chief development officer specifically for Tom Monaghan, whose job will be to expand the growing brand both throughout the U.S. and internationally.

“He has literally spent his entire life in franchising,” Dan DiZio, CEO and co-founder of Philly Pretzel Factory, was quoted as saying. “He grew up the son of a franchisee and spent the last 25 years working for four other national franchise brands in various capacities, from operations and marketing to franchise development and executive leadership.”

Meanwhile, Monaghan said his new role encompasses no less than “world domination” for the brand.

“My job is to help the brand significantly grow the number of outlets domestically in the short term and globally in the long term,” he said.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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