REGYMEN Fitness Franchisee Jedd Soto Opening 2 More Locations in Austin This Spring

Jedd Soto knows a home run when he sees one, and now the former Division 1 college baseball player is calling his shot with the announcement of two new locations of the fast-growing REGYMEN Fitness franchises in Austin, Texas. With COVID-19 vaccines spreading and gyms reopening across the country, Soto has the bases loaded and a business that’s ready to run up the numbers.

Amazingly, Soto, who is used to throwing fastballs at the College World Series, didn’t even need to be pitched on the brand. The athlete-turned-entrepreneur has been a fan of REGYMEN Fitness’ high-end boutique experience since he stumbled upon it as a customer. Now he’s opening a second and third location on his way through a 10-unit development deal that will turn Austin into a hub for the budding brand.

“I was spending an absurd amount of money between four different gyms, trying to find the perfect studio that offered a great workout, but I wasn’t finding it,” said Soto. “I had never given franchising a thought. When I became interested in REGYMEN, it was just a concept — the team didn’t even have licensing yet. But I fell in love with the concept and waited until a franchise opportunity became available.”

According to REGYMEN Co-Founder Edward Navan, Soto’s background and passion for fitness make him an ideal franchisee, and Austin’s size and composition make it one of many attractive markets across the country.

“Jedd Soto has already shown a successful track record in his career. Through developing people into leaders through his college coaching experiences, to his work in helping create and implement leadership and sales systems in his previous role in corporate America, the team at REGYMEN Fitness couldn’t be happier to have him on board as we compete in the fitness space,” said Navan. “People like Jedd, who have the vision to build this brand with us, are seeing powerful results already. Austin, Texas is becoming a REGYMEN Fitness town, and dozens of other cities like it across the country are ripe for development.”

Why REGYMEN Fitness Keeps Growing

Soto’s 10-unit deal represents just one of the many new expansions the REGYMEN Fitness franchise has in store. In December 2020, the brand opened five new locations.

The brand’s cycle of high-impact classes has allowed it to catch on like wildfire via word of mouth, so the brand stays in demand within the Southeast, where it was founded.

Additionally, REGYMEN Fitness has weathered the pandemic by leveraging its coach-client relationships into a vibrant online ecosystem of engaging workouts and fitness challenges.

According to Soto, REGYMEN Fitness’ strength isn’t just in the innovative system of workouts and heart-rate monitoring, but the brand’s ability to support franchisees through thick and thin.

“We’ve been working closely with the corporate team. The leadership has been fantastic throughout the entire COVID-19 crisis,” said Soto. “REGYMEN’s corporate team has been helping negotiate leases and developing the strategy for online and at-home workouts, and they’ve even been setting up deals to purchase equipment. They have been on the front lines of that and execute very strong communication to help us reach out to members however we can during the crisis. It’s really been exceptional.”