Right at Home
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Franchise Times: Aging Population Causes Spike in Senior Care Worldwide
Right at Home is successfully growing its brand outside of the U.S.
With the Baby Boomers increasingly aging, the senior care franchise industry has grown rapidly. However, according to a recent article in Franchise Times, expanding and meeting needs in countries outside of the U.S. can pose a variety of problems due to both cultural issues and maneuvering government funded health care options.
“The biggest roadblock is that there’s often an expectation that government is going to pay for all services,” Eric Little, chief development officer for Omaha-based senior care franchise Right at Home, told Franchise Times. “We have had to show that there is indeed a private-pay market for these services in many of these countries.”
Little added that unit-level economics are strongly considered, as are demand and the reception of services, as the brand develops their international growth strategy.
To read the full article, click here.
With the Baby Boomers increasingly aging, the senior care franchise industry has grown rapidly. However, according to a recent article in Franchise Times, expanding and meeting needs in countries outside of the U.S. can pose a variety of problems due to both cultural issues and maneuvering government funded health care options.
“The biggest roadblock is that there’s often an expectation that government is going to pay for all services,” Eric Little, chief development officer for Omaha-based senior care franchise Right at Home, told Franchise Times. “We have had to show that there is indeed a private-pay market for these services in many of these countries.”
Little added that unit-level economics are strongly considered, as are demand and the reception of services, as the brand develops their international growth strategy.
To read the full article, click here.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
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