Right at Home

When the COVID-19 outbreak became a pandemic in mid-March, in-home care for seniors and adults with disabilities franchise<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-spun-on-a-dime-to-provide-franchisees-clarity-security-and-a-ton-of-masks-and-gloves-amid-a-pandemic-crisis-2714462" target="_blank" rel="nofollow"> Right at Home</a> had a tough decision to make: wait for things to go back to “normal,” or start figuring out how to make their business work during the Great Pandemic.“We were in the same boat as literally every other business and company across the globe,” Right at Home Senior Director of Franchise Development Jen Chaney said. “We faced something nobody saw coming, that had never been experienced before. It’s been a learning curve.”Facing the unknown, Chaney and the Right at Home team could either wait for federal and local governments to tell them how to respond to a rapidly-changing health care business, or plot their own course.“They spun on a dime,” franchise owner Renee Concialdi said of Right at Home. Concialdi said the corporate office had always been responsive, but under the intense pressure of the looming pandemic and global shutdown the brand’s leadership really started to shine.“We made 100% sure we put our franchisees first,” said Chaney. “The first thing we did was deploy a COVID-19 task force of executive team members as well as other department team members. They met twice a day, every single day, as well as once over the weekend, taking only one day off a week. That lasted for weeks.”As a way to be fully transparent and keep its franchisees informed about the state of the brand, Right at Home created a series of weekly town hall meetings and separate state and regional meetings for franchisees to network, share best practices and understand how corporate would continue to support them.Additionally, Right at Home launched a series of webinars with experts in medicine and law, and created an online resource center filled with resources and tools to assist franchise owners with COVID-19 best practices. Corporate also launched four Facebook groups where franchisees could share information and tips while monitoring local and state-level developments.While the CDC and WHO were still publicly debating whether or not Americans needed to mask up, Right at Home corporate was sourcing masks, gloves and other personal protective equipment to franchisees,&nbsp; caregivers, and clients who came to view each other as family.“Corporate usually doesn’t provide us with supplies, but because personal protective equipment (PPE) was so hard to find, not only did they go out and buy masks and gloves and send them out, they created an extensive Excel sheet of resources. Corporate did all the sourcing for us,” said Concialdi.For Right at Home’s leadership, providing the PPE was a matter of duty, not dollars.“We didn’t want our franchisees to exhaust all their time and energy sourcing PPE,” said Chaney. “With economies of scale, we were able to get our hands on enough PPE to provide this resource directly to our owners.”During a time when many Americans could scarcely find disinfectant wipes or hand sanitizer in stores, Right at Homemade sure their caregivers would “never be without proper PPE.”Overall, the pandemic forced Right at Home to innovate and raise corporate communications to a level unheard of before COVID-19. “Never let a crisis go to waste,” said Chaney.When business took a hit as a result of the pandemic, Concialdi estimated anywhere between a 15–30% decline in demand as seniors fearing the virus opted to go without in-home care. Right at Home supported the franchisees by suspending brand and royalty fees at the height of the crisis.Later, when Congress eventually acted to make Paycheck Protection Program (PPP) loans available, Right at Home brought in an expert to help franchisees like Concialdi grab ahold of this lifeline. By immersing herself in the programs offered by corporate, Concialdi quickly broke out as a star franchisee, a resource for her employees, fellow franchisees and her local community.“I could be in a vacuum very easily if not for the network provided by Right at Home,” said Concialdi. “But I have this very large, successful, high-value, high-ethics company helping me to understand where I fit in the scheme of the whole system.”Not satisfied with simply putting out fires, Right at Home’s corporate team came up with several out-of-the-box solutions to the downturn in business and regulatory confusion. The business development team explored getting Right at Home staffers to work at big box retailers. The team planned to have Right at Home workers clock paid hours providing COVID-19 screenings at the door for big box retail stores that were screening customers upon entry.Furthermore, Right at Home’s CEO Brian Petranick used his presence in the Home Care Association of America to lobby local lawmakers for favorable legislation and to help franchisees predict what may happen with pending legislation and regulations.&nbsp;The business of providing at-home care for seniors and adults with disabilities bonds caregivers to customers in a way that mirrors family. In its tireless efforts to provide for its franchisees, employees and customers, Right at Home has shown every bit of the urgency and duty you would expect from family members.“A majority of retail type businesses usually close when faced with downturn and hardships like the pandemic,” said Concialdi. “But it’s all about business health, being smart and working really closely with the corporate office — feeding them every idea and question to help them help us. And they’re always very positive and encouraging with those questions.”After the herculean effort to provide clarity and protection in a time of confusion and danger, Chaney said she’s “very proud to be working for Right at Home.”“Everything we did internally was through the lens of putting our franchise owners first: making sure they’re educated, up to speed, and that we’re openly communicating,” she said.

How Right at Home ‘Spun On A Dime’ to Provide Franchisees Clarity, Security and a Ton of Masks and Gloves Amid a Pandemic Crisis

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While governments and health organizations were debating whether or not to wear masks, Right at Home was leveraging its industry-leading global network of front-line healthcare professionals to keep business moving forward despite the pandemic.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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OMAHA, Neb.&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, closed 2025 with strong growth and major progress in system innovation.The company awarded 24 new territories during the year and completed about 22 resales, helping both new and existing franchisees expand their footprint. Nearly 30 new offices opened across the country, many tied to territories sold in 2024.“It’s been a really fantastic year,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”<h2>Strengthening Operations Through Technology</h2>A major milestone for the brand in 2025 was the launch of Zoho CRM across the franchise system — a multi-year project designed to help owners streamline operations and improve communication. The new platform now supports everything from client management to day-to-day scheduling.“Zoho was a very big win for us and a huge project,” Chaney said. “We're very delighted to see the project in motion.”&nbsp;Another highlight of 2025 was&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> new partnership with Encapture. Together, the two organizations launched a custom app designed to help franchise owners manage daily operations more efficiently.The idea came directly from the field. Through the Strategic Leadership Council, a group of franchise representatives who share systemwide feedback, owners repeatedly asked for a mobile tool that could simplify onboarding, training and document sharing.“Our franchise owners wanted an app they could use to access training materials, handle onboarding, and share documents from their phones,” Chaney said. “So we partnered with Encapture, and it’s been a huge win for everyone.”<h2>Where Growth Is Headed</h2>As Right at Home plans for the year ahead, its development team is turning its focus toward several key markets, including Ohio, Pennsylvania, Minnesota, Michigan, Wisconsin, Massachusetts, and Iowa. Each offers favorable licensing requirements and growing populations of seniors who need care, as the company looks to close in on more rural areas that have historically lacked enough senior care options. Right at Home wants to enter these markets to truly make a difference in the lives of the elderly in those communities.Technology will continue to play a central role in 2026. The brand’s innovation team is already exploring how to responsibly integrate artificial intelligence into operations to make franchise management even more efficient.“There are so many ways our franchise owners can use AI in their businesses, but what are the best ways? What are the most efficient ways?” Chaney said. “We have a fantastic team and a fantastic department that does all the research on what's best for our franchise owners to incorporate into their business.”<h2>Building on the Right Kind of Growth</h2>For 2026, Right at Home plans to award at least 24 new territories, consistent with its measured approach to expansion. Chaney says the goal isn’t just about numbers; it’s about finding the right people to carry the brand’s mission forward.“This is a very people-centered business,” she said. “You have to have a passion for people.”Chaney also emphasized that resale opportunities will remain a valuable entry point for prospective owners. These existing businesses come fully operational with staff, clients, and infrastructure already in place.“Buying a resale is like stepping into a plane that’s already in flight,” she said. “It’s a running business that’s ready to keep going under new leadership. For many buyers, that’s the best fit.”ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

Right at Home Finishes 2025 Strong, Launches New Tech and Sets Sights on 2026 Franchise Growth

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Right at Home Caps Q3 2025 With Record Hours and a Strong 2026 Pipeline

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Right at Home Marks 30 Years With Stories of Family Legacy and Lasting Impact

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Navy veteran&nbsp;<a href="https://www.linkedin.com/in/rightathomeperrysburg/">John Baldwin</a> has traded the tight confines of nuclear submarines for a different kind of high-stakes environment: families trying to keep aging loved ones safe at home.Baldwin, 64, owns a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/perrysburg">Perrysburg, Ohio</a>, providing in-home support for seniors who want to stay where they are most comfortable. “We do in-home care and assistance for the elderly to help them age in place,” Baldwin&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">told Toledo Free Press</a>. That’s the business, in a nutshell.”His first career ran deep beneath the ocean. Baldwin served as a submariner from 1979 to 1985, part of the Navy’s nuclear program. He described the pace as relentless and the learning curve steep, moving from nuclear power school to instructing on a prototype and then joining the submarine fleet. Patrols could last three to four months, he said, and the routine blurred time into a single, rolling stretch of days.After leaving the Navy, Baldwin spent two decades at the Davis-Besse Nuclear Power Station. But when his parents and in-laws needed help later in life, he ran into a problem many adult children recognize immediately: finding care that feels both reliable and personal.“God redirected my career path in a big way,” Baldwin said, describing the experience that led him to home care and, eventually, to Right at Home. He opened his franchise in 2010.Today, Baldwin focuses on matching caregivers with clients in a way that makes support feel welcome, not intrusive. Care can range from a couple of visits a week to full-time help, depending on where a family is in the aging process, he said.Baldwin also makes a point to ask new clients a direct question — whether they served — and to steer veterans and their families toward benefits they may not realize are available. For him, it is a continuation of a familiar mission: serve the people counting on you, and make sure no one has to figure it out alone.Read the original article&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.

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Toledo Free Press: Beneath the Surface — The Veteran Behind Right at Home

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How Right at Home ‘Spun On A Dime’ to Provide Franchisees Clarity, Security and a Ton of Masks and Gloves Amid a Pandemic Crisis

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