Right at Home

<div id="pastingspan1">There are currently 200,000 people over the age of 65 living in Milwaukee, Ozaukee, Washington and Waukesha counties.</div><div id="pastingspan1"> </div><div id="pastingspan1">"Since 2001, we've provided over 100 million hours of care to more than 80,000 clients, created over 75,000 jobs for caregivers and start new service with approximately 3,000 clients per month," said Little. </div><div id="pastingspan1"> </div><div id="pastingspan1">Lisa McComb and her husband, Shawn, recently announced they have plans to open a <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=milwaukee-courier-right-at-home-franchisees-aim-to-improve-lives-in-milwaukee-wisconsin-4172" target="_blank" rel="nofollow" target="_blank">Right at Home</a> location to serve Oak Creek, South Milwaukee, and Franklin.</div><div id="pastingspan1"> </div><div id="pastingspan1">"I call my parents every day, who are in their eighties, because it comes naturally to me and I want to extend that impact in our community," said McComb.</div><div id="pastingspan1"> </div><div id="pastingspan1">McComb and her husband were intrigued by the brand's mission to "improve the quality of life for those we serve."</div><div id="pastingspan1"> </div><div id="pastingspan1">McComb's job will include visiting homes and nursing homes to fill out an intake form and then caregivers will be hired at their office location.</div><div id="pastingspan1"> </div><div id="pastingspan1">"Providing in-home care through <a href="http://rightathome.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=milwaukee-courier-right-at-home-franchisees-aim-to-improve-lives-in-milwaukee-wisconsin-4172" target="_blank" rel="nofollow" target="_blank">Right at Home</a> costs less than living in a nursing home, and we fill the gap that previously existed for the aging population," said Little.</div><div id="pastingspan1"> </div><div id="pastingspan1">Click <a href="http://milwaukeecourieronline.com/index.php/2016/04/02/right-at-home-expands-milwaukee-locations/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=milwaukee-courier-right-at-home-franchisees-aim-to-improve-lives-in-milwaukee-wisconsin-4172" target="_blank" rel="nofollow" target="_blank">here</a> to read the full article.</div>

1851 Franchise

Right at Home is continuing to expand its already booming brand in Milwaukee, Wisconsin.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Milwaukee Courier: Right At Home Franchisees Aim To Improve Lives In Milwaukee, Wisconsin

milwaukee-courier-right-at-home-franchisees-aim-to-improve-lives-in-milwaukee-wisconsin

FRANCHISE INFORMATION

Own a Right At Home

Innovation Team

Franchisee Highlight

Discovery Day

Learn

Visit Website

RIGHT AT HOME

LinkedIn

Facebook

YouTube

SOCIAL MEDIA

How Right at Home’s Performance Groups Help Franchisees Reach Their Goals

20-Plus Year Right at Home Franchisee Turned Corporate Insights Into a Successful Home Care Business

Right at Home Expanding In-Home Care Services in Greenville

RIGHT AT HOME MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT RIGHT AT HOME

CONTACT RIGHT AT HOME

facebook

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

State / Province

Zip Code

How did you hear about us?

READY TO MAKE A DIFFERENCE?

Navy veteran&nbsp;<a href="https://www.linkedin.com/in/rightathomeperrysburg/">John Baldwin</a> has traded the tight confines of nuclear submarines for a different kind of high-stakes environment: families trying to keep aging loved ones safe at home.Baldwin, 64, owns a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/perrysburg">Perrysburg, Ohio</a>, providing in-home support for seniors who want to stay where they are most comfortable. “We do in-home care and assistance for the elderly to help them age in place,” Baldwin&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">told Toledo Free Press</a>. That’s the business, in a nutshell.”His first career ran deep beneath the ocean. Baldwin served as a submariner from 1979 to 1985, part of the Navy’s nuclear program. He described the pace as relentless and the learning curve steep, moving from nuclear power school to instructing on a prototype and then joining the submarine fleet. Patrols could last three to four months, he said, and the routine blurred time into a single, rolling stretch of days.After leaving the Navy, Baldwin spent two decades at the Davis-Besse Nuclear Power Station. But when his parents and in-laws needed help later in life, he ran into a problem many adult children recognize immediately: finding care that feels both reliable and personal.“God redirected my career path in a big way,” Baldwin said, describing the experience that led him to home care and, eventually, to Right at Home. He opened his franchise in 2010.Today, Baldwin focuses on matching caregivers with clients in a way that makes support feel welcome, not intrusive. Care can range from a couple of visits a week to full-time help, depending on where a family is in the aging process, he said.Baldwin also makes a point to ask new clients a direct question — whether they served — and to steer veterans and their families toward benefits they may not realize are available. For him, it is a continuation of a familiar mission: serve the people counting on you, and make sure no one has to figure it out alone.Read the original article&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.

Right at Home - Toledo Free Press Agg - 1851 Franchise

Toledo Free Press: Beneath the Surface — The Veteran Behind Right at Home

john-baldwin-right-at-home-franchise-perrysburg

CHICAGO, IL&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the U.S. and four other countries, is targeting Chicago’s South Suburbs for its next phase of strategic expansion. The brand plans to open four new units to meet the growing demand for quality in-home care services in the area.This opportunity allows entrepreneurs to bring much-needed care services to seniors and adults with disabilities who wish to remain in the comfort of their homes.&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> professionally trained caregivers provide essential assistance and peace of mind to clients and their families, supported by a business model refined over 30 years of experience.“As we continue to grow, we’re prioritizing markets like Chicago that align with our mission and offer potential for meaningful impact,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, senior vice president of franchise development and sales. “We’re looking for passionate entrepreneurs who want to make a difference in their communities while benefiting from a proven business model and an extensive support system.”Chicago’s South Suburbs present a compelling opportunity for in-home care services, with an aging population of 11.7% in Southern Cook County and 14% Will County and high demand for quality care in communities lacking in proper, trustworthy senior care. Right at Home allows peace of mind to seniors who desire to age in place and their families.In 2024, Right at Home awarded 37 new franchises and opened 27 locations, exceeding its annual growth goals. This year, the company has added 18 new units so far, with more signings in progress.&nbsp;The company’s reputation for excellence is underscored by being ranked on the Entrepreneur Franchise 500 list for the 22nd consecutive year and recently being named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine, receiving the Culture100 Award from Franchise Business Review, and being named to Franchise Business Review’s 2024 Hall of Fame. In 2025 alone, Franchise Business Review named Right at Home a Top Overall Franchise, Most Profitable Franchise, Top Franchise for Veterans, Top Recession-Proof Franchise, Top Franchise for Culture, and Franchise Satisfaction Award Winner.Guided by a mission to improve the quality of life for those they serve, Right at Home offers in-home companionship, personal care, and assistance to seniors and adults with disabilities who wish to live independently. This mission is fulfilled through the right people providing care, the right services tailored to individual needs, and the right approach to ensure peace of mind for families. Each local Right at Home office is independently owned and operated, directly employing and supervising caregiving staff who are thoroughly screened, trained, and bonded/insured before entering a client’s home.“Our goal is to provide franchisees with the resources they need to build sustainable, successful businesses,” said&nbsp;<a href="https://www.linkedin.com/in/mallory-hoskinson/">Mallory Hoskinson</a>, senior director of growth and engagement. “From helping them drive leads to providing ongoing strategic support, we’re committed to empowering their success.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;ABOUT RIGHT AT HOME:&nbsp;Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http://rightathomefranchise.com or to read more about franchise ownership, visit our blog at: <a href="https://rightathomefranchise.com/forc/.">https://rightathomefranchise.com/forc/.</a>&nbsp;

Right at Home Expanding In-Home Care Services in Chicago

right-at-home-expanding-in-home-care-services-in-chicago

In Missouri’s St. Louis County,&nbsp;<a href="https://extranet.who.int/agefriendlyworld/network/st-louis-county/">nearly 500,000 residents</a> are age 45 and older, including about 200,000 who are 65 and older. It’s the type of statistic that highlights the growing demand for care services provided within the home. Founded in Omaha, Nebraska, in 1995,&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> offers personal care and companionship for seniors and adults with disabilities, continually tweaking a model that’s increasingly in demand as Baby Boomers approach retirement.<a href="https://www.linkedin.com/in/ed-wilson-00274729/">Ed Wilson</a>, who spent nearly two decades in commercial real estate and finance, made the pivot to home care out of a desire to make a greater impact on people.&nbsp;“The most important factor was having a positive impact on individual lives,” Wilson&nbsp;<a href="https://www.mycnews.com/articles/featured-stories-saintcharlescounty/compassionate-care/">told Saint Charles County Community News</a>. “I came from a corporate finance background, which I enjoyed and where I built great relationships. But I felt something was missing. I always wanted to be a small business owner. And while I never thought I would go into home care, it checked many boxes for me, especially being relationship-driven.”Serving central St. Louis, St. Charles and South County since August 2025, Wilson employs a total of about 100 caregivers, nurses and office staff members. In-home personnel provide nonmedical care, assisting with daily activities such as meal prep, housekeeping and personal hygiene. Basic human necessities like companionship are also central to&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home’s</a> approach.“Our mission is to provide compassionate, personalized home care that enhances quality of life, promotes independence and brings peace of mind to families. We are dedicated to treating every client with dignity, respect and kindness,” Wilson said. “While our team members may come from different backgrounds with different specialties, they all have a strong focus on providing excellent in-home care using the unique skills they bring to the job.”The St. Louis franchise was recently&nbsp;<a href="https://awards.activatedinsights.com/agency/right-at-home-29/">recognized by Activated Insights</a> with the 2025 Best of Home Care® Leader in Experience, Provider of Choice and Employer of Choice awards, reflecting a franchise commitment to both clients and caregivers. Looking forward, Wilson hopes to expand services further across the St. Louis metro area and into the Department of Veterans Affairs space, delivering both service and growth with a simple long-term goal.“Our goal is to be the best-in-class home care agency in the St. Louis area,” he said.As demand for in-home care grows across the country, Wilson’s Right at Home franchise clearly shows just how local franchise ownership, when properly combined with national resources, can provide compassionate care at the local level.Read the original article&nbsp;<a href="https://www.mycnews.com/articles/featured-stories-saintcharlescounty/compassionate-care/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/">https://www.rightathome.net/blog/</a>.

Right at Home franchise, senior care franchise, in home senior care

Right at Home Senior Care Franchise Expands In-Home Services Across St. Louis

right-at-home-senior-care-franchise-st-louis-missouri

ROCKFORD, IL&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the U.S. and four other countries, is targeting&nbsp;<a href="https://rightathomefranchise.com/available-territories/franchise-opportunities-in-illinois/right-at-home-franchise-opportunity-in-rockford-il/">Rockford</a> for its next phase of strategic expansion. The brand plans to open one new unit in Rockford to meet the growing demand for quality in-home care services in the area.This opportunity allows entrepreneurs to bring much-needed care services to seniors and adults with disabilities who wish to remain in the comfort of their homes.&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> professionally trained caregivers provide essential assistance and peace of mind to clients and their families, supported by a business model refined over 30 years of experience.“As we continue to grow, we’re prioritizing markets like Rockford that align with our mission and offer potential for meaningful impact,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, senior vice president of franchise development and sales. “We’re looking for passionate entrepreneurs who want to make a difference in their communities while benefiting from a proven business model and an extensive support system.”Rockford presents a compelling opportunity for in-home care services, with a 60+ population of 20%, existing brand awareness with 14 locations already in the state, and a business-friendly environmentIn 2024, Right at Home awarded 37 new franchises and opened 27 locations, exceeding its annual growth goals. The company’s reputation for excellence is underscored by being ranked on the Entrepreneur Franchise 500 list for the 21st consecutive year and recently being named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine, receiving the Culture100 Award from Franchise Business Review, and being named to Franchise Business Review’s 2024 Hall of Fame. In 2025 alone, Franchise Business Review named Right at Home a Top Overall Franchise, Most Profitable Franchise, Top Franchise for Veterans, Top Recession-Proof Franchise, Top Franchise for Culture, and Franchise Satisfaction Award Winner.Guided by a mission to improve the quality of life for those they serve, Right at Home offers in-home companionship, personal care, and assistance to seniors and adults with disabilities who wish to live independently. This mission is fulfilled through the right people providing care, the right services tailored to individual needs, and the right approach to ensure peace of mind for families. Each local Right at Home office is independently owned and operated, directly employing and supervising caregiving staff who are thoroughly screened, trained, and bonded/insured before entering a client’s home.“Our goal is to provide franchisees with the resources they need to build sustainable, successful businesses,” said&nbsp;<a href="https://www.linkedin.com/in/mallory-hoskinson/">Mallory Hoskinson</a>, senior director of growth and engagement. “From helping them drive leads to providing ongoing strategic support, we’re committed to empowering their success.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;ABOUT RIGHT AT HOME:&nbsp;Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http://rightathomefranchise.com or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/.

Right at Home Expanding In-Home Care Services in Rockford

right-at-home-expanding-in-home-care-services-in-rockford

OMAHA, Neb.&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, closed 2025 with strong growth and major progress in system innovation.The company awarded 24 new territories during the year and completed about 22 resales, helping both new and existing franchisees expand their footprint. Nearly 30 new offices opened across the country, many tied to territories sold in 2024.“It’s been a really fantastic year,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”<h2>Strengthening Operations Through Technology</h2>A major milestone for the brand in 2025 was the launch of Zoho CRM across the franchise system — a multi-year project designed to help owners streamline operations and improve communication. The new platform now supports everything from client management to day-to-day scheduling.“Zoho was a very big win for us and a huge project,” Chaney said. “We're very delighted to see the project in motion.”&nbsp;Another highlight of 2025 was&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> new partnership with Encapture. Together, the two organizations launched a custom app designed to help franchise owners manage daily operations more efficiently.The idea came directly from the field. Through the Strategic Leadership Council, a group of franchise representatives who share systemwide feedback, owners repeatedly asked for a mobile tool that could simplify onboarding, training and document sharing.“Our franchise owners wanted an app they could use to access training materials, handle onboarding, and share documents from their phones,” Chaney said. “So we partnered with Encapture, and it’s been a huge win for everyone.”<h2>Where Growth Is Headed</h2>As Right at Home plans for the year ahead, its development team is turning its focus toward several key markets, including Ohio, Pennsylvania, Minnesota, Michigan, Wisconsin, Massachusetts, and Iowa. Each offers favorable licensing requirements and growing populations of seniors who need care, as the company looks to close in on more rural areas that have historically lacked enough senior care options. Right at Home wants to enter these markets to truly make a difference in the lives of the elderly in those communities.Technology will continue to play a central role in 2026. The brand’s innovation team is already exploring how to responsibly integrate artificial intelligence into operations to make franchise management even more efficient.“There are so many ways our franchise owners can use AI in their businesses, but what are the best ways? What are the most efficient ways?” Chaney said. “We have a fantastic team and a fantastic department that does all the research on what's best for our franchise owners to incorporate into their business.”<h2>Building on the Right Kind of Growth</h2>For 2026, Right at Home plans to award at least 24 new territories, consistent with its measured approach to expansion. Chaney says the goal isn’t just about numbers; it’s about finding the right people to carry the brand’s mission forward.“This is a very people-centered business,” she said. “You have to have a passion for people.”Chaney also emphasized that resale opportunities will remain a valuable entry point for prospective owners. These existing businesses come fully operational with staff, clients, and infrastructure already in place.“Buying a resale is like stepping into a plane that’s already in flight,” she said. “It’s a running business that’s ready to keep going under new leadership. For many buyers, that’s the best fit.”ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

Right at Home Finishes 2025 Strong, Launches New Tech and Sets Sights on 2026 Franchise Growth

right-at-home-2025-growth-and-2026-outlook

Eau Claire, WI&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the U.S. and four other countries, is targeting&nbsp;<a href="https://rightathomefranchise.com/available-territories/franchise-opportunities-in-wisconsin/right-at-home-franchise-opportunity-in-eau-claire-wi/">Eau Claire</a> for its next phase of strategic expansion. The brand plans to open one new unit in Eau Claire to meet the growing demand for quality in-home care services in the area.This opportunity allows entrepreneurs to bring much-needed care services to seniors and adults with disabilities who wish to remain in the comfort of their homes.&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> professionally trained caregivers provide essential assistance and peace of mind to clients and their families, supported by a business model refined over 30 years of experience.“As we continue to grow, we’re prioritizing markets like Eau Claire that align with our mission and offer potential for meaningful impact,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, senior vice president of franchise development and sales. “We’re looking for passionate entrepreneurs who want to make a difference in their communities while benefiting from a proven business model and an extensive support system.”Eau Claire presents a compelling opportunity for in-home care services, with an aging population of&nbsp;29,076 and existing brand awareness from 11 other locations across the state.In 2024, Right at Home awarded 37 new franchises and opened 27 locations, exceeding its annual growth goals. The company’s reputation for excellence is underscored by being ranked on the Entrepreneur Franchise 500 list for the 21st consecutive year and recently being named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine, receiving the Culture100 Award from Franchise Business Review, and being named to Franchise Business Review’s 2024 Hall of Fame. In 2025 alone, Franchise Business Review named Right at Home a Top Overall Franchise, Most Profitable Franchise, Top Franchise for Veterans, Top Recession-Proof Franchise, Top Franchise for Culture, and Franchise Satisfaction Award Winner.Guided by a mission to improve the quality of life for those they serve, Right at Home offers in-home companionship, personal care, and assistance to seniors and adults with disabilities who wish to live independently. This mission is fulfilled through the right people providing care, the right services tailored to individual needs, and the right approach to ensure peace of mind for families. Each local Right at Home office is independently owned and operated, directly employing and supervising caregiving staff who are thoroughly screened, trained, and bonded/insured before entering a client’s home.“Our goal is to provide franchisees with the resources they need to build sustainable, successful businesses,” said&nbsp;<a href="https://www.linkedin.com/in/mallory-hoskinson/">Mallory Hoskinson</a>, senior director of growth and engagement. “From helping them drive leads to providing ongoing strategic support, we’re committed to empowering their success.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;ABOUT RIGHT AT HOME:&nbsp;Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http://rightathomefranchise.com or to read more about franchise ownership, visit our blog at: https://rightathomefranchise.com/forc/.

Right at Home Expanding In-Home Care Services in Eau Claire

Milwaukee Courier: Right At Home Franchisees Aim To Improve Lives In Milwaukee, Wisconsin

MORE STORIES LIKE THIS