Right at Home
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Right at Home Targets Hampton Roads for Brand Expansion
As the Baby Boomer generation ages, the importance for future caregiver support increases.
Right at Home, an in-home caregiving franchise, is targeting the southeast portion of Virginia for franchise expansion. Ripe with growth potential, the brand is eyeing the Hampton Roads region as their next market for development.
On pace to open its 500th location in the coming months, Right at Home is looking to continue its forward momentum in an area that can benefit from their services.
"We're filling up, and so there are very few major metro areas where... somebody can come in and choose the first territory in the area," said Eric Little, the company's chief development officer.
As the company investigates the Hampton Roads area, representatives of Right at Home will perform targeted marketing to help identify prospective franchisees. Little said the average Right at Home office employs between 50 to 100 people, between part- and full-time staff.
According to Little, Right at Home will be a good fit for competitive and driven entrepreneurs who also want to do something that makes a difference in the community.
"One of the things they really get excited about is not only does the business help people in the community, it also creates jobs." Little said.
To Little, Right at Home is the best of two worlds, as it creates jobs and serves communities.
"This kind of business - helping people - it's not a fad," he said.
Click here to read the original story.
Right at Home, an in-home caregiving franchise, is targeting the southeast portion of Virginia for franchise expansion. Ripe with growth potential, the brand is eyeing the Hampton Roads region as their next market for development.
On pace to open its 500th location in the coming months, Right at Home is looking to continue its forward momentum in an area that can benefit from their services.
"We're filling up, and so there are very few major metro areas where... somebody can come in and choose the first territory in the area," said Eric Little, the company's chief development officer.
As the company investigates the Hampton Roads area, representatives of Right at Home will perform targeted marketing to help identify prospective franchisees. Little said the average Right at Home office employs between 50 to 100 people, between part- and full-time staff.
According to Little, Right at Home will be a good fit for competitive and driven entrepreneurs who also want to do something that makes a difference in the community.
"One of the things they really get excited about is not only does the business help people in the community, it also creates jobs." Little said.
To Little, Right at Home is the best of two worlds, as it creates jobs and serves communities.
"This kind of business - helping people - it's not a fad," he said.
Click here to read the original story.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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