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With over 80 locations worldwide since its founding in 2007, MOOYAH Burgers, Fries & Shakes is a rapidly growing fast casual, better-burger restaurant. With the first location in Ohio opening outside of Cleveland this month the brand is looking to enter the Northern Kentucky/Greater Cincinnati market.

"We have done a bit of homework and identified those markets where we believe we need to focus in on given our guest profile, which is really families," Ardag Tachian, MOOYAH's director of development told the River City News. "Household size is important to us when we do a demographic search. We're looking for areas of town where there are lots of residences, a lot of homes. School districts where young families like to move into. Shopping centers anchored by grocery stores and other fast casual non-competing restaurants nearby.”

MOOYAH has identified several possible target communities in the area for the first MOOYAH opening and one is Florence, Ky. The brand is currently seeking franchise partners with a business background and the “hospitality gene” and hope to have two restaurants open in the next two years.

"The reason (for our growth) is really simple. Our menu selection is very simple, our options are simple, and our guests come in simply for the reason to enjoy a quality burger, fries, and milkshake. The All-American meal," Tachian told the River City News. "We also prioritize hospitality and guest services. It is paramount for franchise partners."

MOOYAH serves fresh--never-frozen--patties, a wide variety of veggie and sauce toppings and house-baked buns.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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