For millions of working Americans, a worn-out tire is a direct threat to their livelihood. When people depend on their vehicles for work commuting and essential access to daily goods, services and activities, tire safety is a non-negotiable expense. RNR Tire Express built its business model to solve this exact problem, giving drivers dependable access to safe, quality tires and custom wheels, professional installation, and flexible payment options designed to fit a variety of budgets - a winning strategy that’s driven its franchise growth for more than 20 years.
"For many, a vehicle is the lifeline to their life,” said Adam Sutton, CEO of RNR Tire Express. “It’s how they get to and from work, allows them to care for their families, and keeps them connected to the things that matter most. Tires are one of the most important safety components of a vehicle, and we want to make sure an unexpected tire expense doesn’t stand in the way of that.
RNR customers can buy today or choose a weekly, bi-weekly or monthly payment schedule, and no credit is needed. Customers can get started with as little as a valid driver's license or state ID, their vehicle registration, and a pay stub to verify employment.
Founder Larry Sutton opened the first store in Tampa, Florida, in 2000 after years in the rent-to-own industry. He recognized an opportunity to make essential tire and wheel products more accessible to customers through flexible payment options. Originally known as Rent-N-Roll, the company later rebranded as RNR Tire Express.
“We started as a wheel-focused business. As we evolved as a company, it was important that our brand was a true reflection of what we have to offer as a full-service tire and wheel retailer, and the value we bring to our customers,” said Adam Sutton.
RNR Tire Express serves a massive, recurring customer need by making essential tires and custom wheels accessible. By offering professional installation alongside affordable payment plans to accommodate any budget, RNR is a resilient, high-volume franchise model structured to provide greater flexibility to customers.
Franchisees say the payment options set their stores apart in crowded markets.
"There are many tire stores around our first location: six in less than two miles," said Jeff and Patrina Leland, RNR franchisees, on the brand's franchise website. "However, we are the only ones who offer lease-purchase payment options."
Value goes beyond the price of a new set of tires at RNR Tire Express. Every qualifying purchase includes a complimentary Premium Customer Care Package, valued at $300, that includes professional installation, tire rotations and balancing, flat repairs, nitrogen, alignment checks, plus 12 months of roadside assistance coverage.
"We're focused on delivering the best value,” Sutton said. “From quality products to professional installation, maintenance and coverage, our customers are getting more than just wheels and tires - it’s the ongoing support we have to offer.”
Each RNR location carries a variety of leading tire brands, including Michelin, Goodyear, Bridgestone, and Pirelli, along with a wide selection of custom wheels. Services range from alignments and wheel balancing to flat repairs, caliper painting, and routine maintenance, making RNR a convenient, all-in-one-stop destination for tire and wheel needs.
At RNR Tire Express, the relationship with customers extends well beyond the initial purchase. Through flexible payment options and ongoing tire care, store teams have opportunities to build meaningful connections with the people they serve, earning their trust and becoming a reliable resource for their tire and wheel needs.
“We're in the relationship business, not just the tire and wheel business,” Sutton said. “It's about getting to know our customers, understanding their needs, and making sure they feel valued each time they walk through any RNR door.”
Franchisees say that relationship helps bring customers back. Larry Carrico, who operates stores in markets ranging from Metro St. Louis to Harrisburg, Illinois, said the connection with customers is central to the business.
"If I have a mom who works and drives her kids to daycare, it's my job to make sure she gets there safely," Carrico said on the brand's franchise website. "Over 90% of our customers return within three years. Our return rate is high because they know and trust us."
At the heart of RNR Tire Express's people-first culture is community involvement. Across its franchise system, RNR stores contribute more than $1 million annually to supporting local nonprofit organizations and initiatives that recognize and help deserving individuals, including essential workers, cancer survivors, and families in need.
For franchisee David Harrison, the local impact extends to creating life-changing opportunities for the more than 350 people he employs in his stores. “As a poor kid growing up in a poor community, I had others invest in me,” Harrison says. “It’s not just about making one person’s life better and providing a stable income; it’s dramatically altering their life and changing the trajectory of an entire bloodline.”
To learn more about RNR Tire Express, visit: https://rnrfranchise.com/.
RNR Tire Express
SPONSORED
The tire and wheel franchise pairs name-brand products with weekly, bi-weekly and monthly payment options for customers who may not have the cash or credit to pay in full.
For millions of working Americans, a worn-out tire is a direct threat to their livelihood. When people depend on their vehicles for work commuting and essential access to daily goods, services and activities, tire safety is a non-negotiable expense. RNR Tire Express built its business model to solve this exact problem, giving drivers dependable access to safe, quality tires and custom wheels, professional installation, and flexible payment options designed to fit a variety of budgets - a winning strategy that’s driven its franchise growth for more than 20 years.
"For many, a vehicle is the lifeline to their life,” said Adam Sutton, CEO of RNR Tire Express. “It’s how they get to and from work, allows them to care for their families, and keeps them connected to the things that matter most. Tires are one of the most important safety components of a vehicle, and we want to make sure an unexpected tire expense doesn’t stand in the way of that.
RNR customers can buy today or choose a weekly, bi-weekly or monthly payment schedule, and no credit is needed. Customers can get started with as little as a valid driver's license or state ID, their vehicle registration, and a pay stub to verify employment.
Founder Larry Sutton opened the first store in Tampa, Florida, in 2000 after years in the rent-to-own industry. He recognized an opportunity to make essential tire and wheel products more accessible to customers through flexible payment options. Originally known as Rent-N-Roll, the company later rebranded as RNR Tire Express.
“We started as a wheel-focused business. As we evolved as a company, it was important that our brand was a true reflection of what we have to offer as a full-service tire and wheel retailer, and the value we bring to our customers,” said Adam Sutton.
RNR Tire Express serves a massive, recurring customer need by making essential tires and custom wheels accessible. By offering professional installation alongside affordable payment plans to accommodate any budget, RNR is a resilient, high-volume franchise model structured to provide greater flexibility to customers.
Franchisees say the payment options set their stores apart in crowded markets.
"There are many tire stores around our first location: six in less than two miles," said Jeff and Patrina Leland, RNR franchisees, on the brand's franchise website. "However, we are the only ones who offer lease-purchase payment options."
Value goes beyond the price of a new set of tires at RNR Tire Express. Every qualifying purchase includes a complimentary Premium Customer Care Package, valued at $300, that includes professional installation, tire rotations and balancing, flat repairs, nitrogen, alignment checks, plus 12 months of roadside assistance coverage.
"We're focused on delivering the best value,” Sutton said. “From quality products to professional installation, maintenance and coverage, our customers are getting more than just wheels and tires - it’s the ongoing support we have to offer.”
Each RNR location carries a variety of leading tire brands, including Michelin, Goodyear, Bridgestone, and Pirelli, along with a wide selection of custom wheels. Services range from alignments and wheel balancing to flat repairs, caliper painting, and routine maintenance, making RNR a convenient, all-in-one-stop destination for tire and wheel needs.
At RNR Tire Express, the relationship with customers extends well beyond the initial purchase. Through flexible payment options and ongoing tire care, store teams have opportunities to build meaningful connections with the people they serve, earning their trust and becoming a reliable resource for their tire and wheel needs.
“We're in the relationship business, not just the tire and wheel business,” Sutton said. “It's about getting to know our customers, understanding their needs, and making sure they feel valued each time they walk through any RNR door.”
Franchisees say that relationship helps bring customers back. Larry Carrico, who operates stores in markets ranging from Metro St. Louis to Harrisburg, Illinois, said the connection with customers is central to the business.
"If I have a mom who works and drives her kids to daycare, it's my job to make sure she gets there safely," Carrico said on the brand's franchise website. "Over 90% of our customers return within three years. Our return rate is high because they know and trust us."
At the heart of RNR Tire Express's people-first culture is community involvement. Across its franchise system, RNR stores contribute more than $1 million annually to supporting local nonprofit organizations and initiatives that recognize and help deserving individuals, including essential workers, cancer survivors, and families in need.
For franchisee David Harrison, the local impact extends to creating life-changing opportunities for the more than 350 people he employs in his stores. “As a poor kid growing up in a poor community, I had others invest in me,” Harrison says. “It’s not just about making one person’s life better and providing a stable income; it’s dramatically altering their life and changing the trajectory of an entire bloodline.”
To learn more about RNR Tire Express, visit: https://rnrfranchise.com/.
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