Franchisor Stories
ATLANTA, Oct. 1, 2012 /PRNewswire/ -- Roark Capital Group, an Atlanta-based private equity firm with a focus on investing in franchise and brand management companies, announced today that its affiliate has acquired Massage Envy, LLC, the nation's largest provider of massage therapy and facial treat.....
ATLANTA, Oct. 1, 2012 /PRNewswire/ -- Roark Capital Group, an Atlanta-based private equity firm with a focus on investing in franchise and brand management companies, announced today that its affiliate has acquired Massage Envy, LLC, the nation's largest provider of massage therapy and facial treatments.
"We are thrilled to have Roark as a partner as we continue to grow the Massage Envy brand," said Dave Crisalli, Massage Envy's President & CEO. "Roark's strong operational approach and deep consumer and franchise experience makes them an ideal partner for our leadership team, regional developers, franchisees and team members."
Ezra Field, Managing Director of Roark Capital, said, "Massage Envy has become a category-defining consumer wellness brand. We are very excited to partner with Dave and his team to help build on the Company's strong success."
Massage Envy, based in Scottsdale, Ariz., is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to consumers with busy lifestyles, at convenient times and locations. Massage Envy has more than 1.25 million members spread across 800 locations in 45 states. In 2012, Massage Envy franchisees will provide more than 16 million massage and facial treatments to members and guests.
Neal Aronson, Roark Capital's managing partner, said, "Massage Envy is consistent with our strategy to invest in market-leading franchises with strong brands and differentiated service offerings. We believe Massage Envy has significant opportunities to enhance its leadership position in the spa and massage industry."
With this acquisition, Roark and its affiliates have made 22 investments in franchise businesses that collectively have more than 4,100 franchisees, 11,000 locations and $10 billion in system-wide revenues across 50 states and 56 countries. Its current franchise/multi-unit portfolio includes Arby's, Auntie Anne's, Batteries Plus, Bosley's Pet Food Plus, Carvel Ice Cream, Cinnabon, Corner Bakery, FASTSIGNS, Il Fornaio, McAlister's Deli, Moe's Southwest Grill, Money Mailer, Pet Valu, Primrose Schools, Schlotzsky's, Wingstop and the franchisor of Seattle's Best Coffee on certain military bases and in certain international markets.Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
